Google normally doesn’t like internal SERPs within its SERPs. Yet, we stumbled upon a strange phenomenon: an internal search results page was indexed instead of a dedicated category page. To make things even stranger, this internal search results page ranked remarkably well on the first page of Google. So we started to dig into it in order to find the underlying reason. And we found it.
42. Why the presence of internship
offers is a problem?
A: different target
audience !!!
(High school students vs. university
students (20-23 year-olds))
47. Users are looking for
available student jobs, as
many opportunities as
possible
Which page will Google
pick?
Users: Gen Z, high school
students (age: 16-18)
Mobile savvy + notoriously
impatient, especially when it
comes to pagespeed
Which page will help the
target audience more?
48. I.S.R.P.
Category page
Less available job offers
The focus kw appears 29 times
H2 = a job offer - the query
appears 4 times
H2 = a job offer - the query
appears 20 times
The focus kw appears 95 times
Slightly more available offers
The page loads slowly
on mobile
The page loads slowly on
mobile, but slightly faster
49. I.S.R.P.
Category page
Less available job offers
The focus kw appears 29 times
H2 = a job offer - the query
appears 4 times
H2 = a job offer - the query
appears 20 times
The focus kw appears 95 times
Slightly more available offers
The page loads slowly on
mobile
The page loads slowly on
mobile, but slightly faster
50. So all in all, why did Google pick the
internal search results page over the
category page?
51. Google picked the internal search results
page, because in the algorithm’s logic (!)
the target audience has more and
better opportunities of finding a job on
it than on the category page. Plus, it’s
slightly more user-friendly.
52. How could it happen? - clash of
algorithms
Internal ranking algorithm
Internal search algorithm relevancy matching
maximizing the
business goals