Get your game store on the map with Google Business Profile presentation with Danielle Adams of Lionheart Hobby and Bill Hibbler of Gigtime Media from GAMA Expo 2022 in Reno.
5. GOOGLE BUSINESS PROFILE
• Is this store near me?
• What does the store look like?
• Do they carry the games I like
to play?
• What do others think about
this store?
14. GOOGLE BUSINESS PROFILE
• How to optimize your listing
• What are citations and how do
you get them?
• How to get more reviews
• How to get engagement
Here's what you're going to learn:
19. GOOGLE BUSINESS PROFILE
• Your Primary Category
• Keywords in Your Title
• Proximity of Your Store
• High Google Star Rating
• Completeness of Your Listing
• Keywords in Reviews
• If Your Listing is Verified.
Ranking Signals
22. GOOGLE BUSINESS PROFILE
Business Name: No KW Spam
Primary Category: Game Store
Address: Consistent
Phone: Local Number
Your Profile
23. GOOGLE BUSINESS PROFILE
Secondary Categories
• Hobby Store
• Game Store
• Miniatures Store
• Cafe'
• Magic Store*
• Gift Shop*
• Board Game Club
• Trading Card
Store*
• Toy Store*
• Collectibles Store*
*Use With Caution
28. GOOGLE BUSINESS PROFILE
Description
• WII-FM
• Focus on the store, not
specific brands
• Use keywords people would
use to search for your store
• 750 character limit
29. GOOGLE BUSINESS PROFILE
Description
• WII-FM
• Focus on the store, not
specific brands
• Use keywords people would
use to search for your store
• 750 character limit
• No URL's, emojis, or special
characters
46. GOOGLE BUSINESS PROFILE
Frequency
• 2-4 Times Per Week
• Early on Your Busiest Days
• Regular Events - Same Post
• Can Be Automated
⚬ LocalViking.com
51. GOOGLE BUSINESS PROFILE
D A N I E L L E A D A M S
361-658-6490
danielle@lionhearthobby.com
lionhearthobby.com
On social media @lionhearthobby
52. GOOGLE BUSINESS PROFILE
• How to optimize your listing
• What are citations and how do
you get them?
• How to get more reviews
• How to get engagement
Here's what you learned:
Before We Dive In, Here’s Something You Need to Know About Google. #1 Is No Longer #1
In the “old days” #1 Meant You Were at the Top of the Page.
The Ad guy is #1. He’s paying to be there. Every time someone clicks, he pays. If he stops paying, he disappears. Doesn’t matter if he’s paid Google 10k, he stops paying, he’s gone. The old #1 – He’s probably paying $1500 to $2,000 a month and it took him 6-9 months to get there. Maybe more.
4th Name Change. Changed in December. Probably Change Again.
Ranking Signals: Things Google Looks at to Determine Where You Show Up in the Map Pack. This is a partial list. We don’t have time to cover all but we cover the most important.
Here’s Where We Begin
Identity Photos (Logo 250 x 250 & Cover – 1024 x 576)
Exterior Photos (Signage & Storefront)
Interior Photos
Aisles, Sections, Displays, Gaming Areas, ‘Backstage Photos’
Team Photos: You, Employees, Vendors, You with Customers
Product Photos: Details coming up
Customer Photos – (Show instead of tell?)
Selfies in the Store
Customer’s Playing Games
Customer’s Painted Miniatures
Customers Playing at Home
Get to the next one…
Local Business Directory Sites, Global Directories, Chamber of Commerce, Industry Specific Directories, Yelp
You’re not only trying to engage and impress Customers. You’re doing these things to show Google you’re active and worth ranking higher.
Let’s talk about Posts
Posts can be up to 1500 characters and Include Option to Provide a Link to a Learn More Page or a Buy Online page. 2-4 Sounds like a lot but if you do, say, a D&D event every Wednesday night, that’s an Event post and you can use the same post every week. If you have 2-3 weekly events, then you do a post when you run a promotion, then run a What’s New Post every week. Maybe a new product, a new product line, a new member of your team, even things like an anniversary post, or a backstage post, or a post on a customer. Each post can include up to 10 images.
Let’s talk about Posts
I create all my Graphics in Canva. So does Danielle. Canva.com
Canva has a free version but it’s worth paying to get access to additional graphics, images and collaborative tools. Google Media Posts are square, so you even use the same image you use for Instagram. Canva.com.
Let’s Review… Turn Over to Danielle
Remember this map Bill showed you earlier?
Last week. Customer from North Austin (laser) Drove Over. Passing a number of other stores. Said they discovered LionHeart through the Google Listing. $400 and they’ll probably be back. So YES it’s worth it.