5 Forces Model - Vliegtuigmaatschappijen

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Volgens het 5 Forces Model van Porter is de markt voor vliegtuigmaatschappijen een van de minst aantrekkelijke markten. Waarom starten er dan toch steeds nieuwe spelers op deze markt?

Economia e finanças

Je kunt je niet onderscheiden
Er wordt hevig geconcurreerd
op prijs …
INTERE CONCURRENTIE IS HEVIG

Klanten zijn enorm
prijsgedreven
Ze stappen zelfs in de auto en
rijden het dichtstbijzijnde
vliegveld voorbij om
goedkoper te kunnen vliegen
…
DE MACHT VAN AFNEMERS IS GROOT

Er zijn geen
toetredingsbarrieres
Je kunt alles huren; van
vliegtuig tot gate en cabin crew
MACHT VAN NIEUWE TOETREDERS IS GROOT

Op korte afstanden zijn veel
substituten
Zowel auto als trein
ER ZIJN VEEL SUBSTITUTEN

De toeleveranciers hebben de
macht én verdienen het geld
Zowel vliegtuigbouwers als
bijvoorbeeld leveranciers van
motoren…
DE MACHT LIGT BIJ DE LEVERANCIERS

Tot slot hebben ook vakbonden,
belangenverenigingen,
omwonenden, luchthavens en
piloten veel macht….
NOG MEER SPELERS OP DE MARKT

WAAROM DAN TOCH EEN
VLIEGTUIGMAATSCHAPPIJ BEGINNEN?

OMDAT HET GEWOON COOL IS OM JE EIGEN
VLIEGTUIGMAATSCHAPPIJ TE HEBBEN …

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5 Forces Model - Vliegtuigmaatschappijen

1. Vliegtuig maatschappijen

2. 5 FORCES MODEL

3. DE MENS IS IRRATIONEEL …

4. Je kunt je niet onderscheiden Er wordt hevig geconcurreerd op prijs … INTERE CONCURRENTIE IS HEVIG

5. Klanten zijn enorm prijsgedreven Ze stappen zelfs in de auto en rijden het dichtstbijzijnde vliegveld voorbij om goedkoper te kunnen vliegen … DE MACHT VAN AFNEMERS IS GROOT

6. Er zijn geen toetredingsbarrieres Je kunt alles huren; van vliegtuig tot gate en cabin crew MACHT VAN NIEUWE TOETREDERS IS GROOT

7. Op korte afstanden zijn veel substituten Zowel auto als trein ER ZIJN VEEL SUBSTITUTEN

8. De toeleveranciers hebben de macht én verdienen het geld Zowel vliegtuigbouwers als bijvoorbeeld leveranciers van motoren… DE MACHT LIGT BIJ DE LEVERANCIERS

9. Tot slot hebben ook vakbonden, belangenverenigingen, omwonenden, luchthavens en piloten veel macht…. NOG MEER SPELERS OP DE MARKT

10. WAAROM DAN TOCH EEN VLIEGTUIGMAATSCHAPPIJ BEGINNEN?

11. OMDAT HET GEWOON COOL IS OM JE EIGEN VLIEGTUIGMAATSCHAPPIJ TE HEBBEN …

5 Forces Model - Vliegtuigmaatschappijen

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