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Storytelling and Change Management
1.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Let me tell you a story… Driving ChangeWith Storytelling
2.
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Teal Mavericks, LLC. All rights reserved.
3.
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Teal Mavericks, LLC. All rights reserved.
4.
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Teal Mavericks, LLC. All rights reserved.
5.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Personal Mission I will do everything in my power to breakdown barriers to collaboration in order to build an environment that values agility, autonomy, and feedback. Mark
6.
Copyright © 2019
Teal Mavericks, LLC. All rights reserved. Enterprise Solutions Architect MarkCruth
7.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Details are everything to storytelling. Even the most basic activity can be made riveting with the right amount of detail applied… We need two volunteers: • Storyteller 1…describe the process of putting on your shoes • Storyteller 2…describe the process of putting on your coat Timing: 2 minutes per storyteller, 2 minute debrief 6 MinIcebreaker: Details! Rules Storyteller must use the Full 2 Minutes Listeners must close their eyes
8.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. So why are we here? To add Storytelling to our DesignToolbox Heuristics Personas Interviews Storyboard Sketching
9.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Guess what…
10.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. You’re a Storytelling Superhero!
11.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. We just need to sharpen your skills
12.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. How are we going to do it? Learn Do
13.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. sto.ry noun, plural sto.ries 1. an account of events that are causally connected in some way Stephen Denning,The Leader’s Guide to Storytelling
14.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved.
15.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. A good storyteller can suspend our disbelief
16.
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Teal Mavericks, LLC. All rights reserved.
17.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved.
18.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Lascaux Caves, France (17,000Years)
19.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Sulawesi Caves, Indonesia (35,000Years)
20.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Epic of Gilgamesh 4,000Years
21.
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Teal Mavericks, LLC. All rights reserved.
22.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved.
23.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved.
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Copyright © 2018
Teal Mavericks, LLC. All rights reserved.
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Copyright © 2018
Teal Mavericks, LLC. All rights reserved.
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Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Modern Human J
27.
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Teal Mavericks, LLC. All rights reserved. REAL EMPATHY
28.
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29.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The Storytelling Cocktail Cortisol Dopamine Oxytocin
30.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved.Copyright © 2019 Teal Mavericks, LLC. All rights reserved. Story Story Story Story Story
31.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved.Copyright © 2018 Teal Mavericks, LLC. All rights reserved. Change Management = Storytelling
32.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved.Copyright © 2019 Teal Mavericks, LLC. All rights reserved. Story
33.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. 9 MinExercise: StartYour Story All stories have an origin, and it’s usually a problem we’re trying to solve. What’s something you’re trying to implement or change? • Pick 2 things you’re working to get buy-in on from people you work with • Describe the change needed and why it’s important Timing: 3 minutes to figure out your problems, 6 minutes to share (volunteers)
34.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. “It’s useless to attempt to reason a man out of what he was never reasoned into.” - Jonathan Swift (Author) -
35.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. • Create a character that is unique but loved • Allow the audience to become part of something more • Play with the unknown Disney’s Story Characteristics
36.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Story Characteristics • Includes an underdog or hero we root for • Includes a villain we root against • Includes a conflict that stimulates growth • Creates a vision of a brighter tomorrow • Audience sees themselves in the characters • Includes a twist / memorable aspect
37.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Storytelling Framework Universal Truth Inspire Change Fable/Folk StoryPersonal Story Brand Awareness Share Knowledge Future Telling The Details
38.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The Structure Aristotle Beginning à Middle à End Gustav Freytag (Dramatic Arc) Exposition à Rising Action à Climax à Falling Action à Dénouement
39.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The Structure Character Who the story is about (likely your user!)
40.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The Structure Challenge The character must be faced with doing something beyond the status quo
41.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The Structure Journey The character will endure one or more situations in which they will face this challenge
42.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The Structure Learning While facing the challenge, the character will change in some way
43.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The Structure Resolution The characters baseline is reset and life is different
44.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The UniversalTruth The underlying message being conveyed
45.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The UniversalTruth
46.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. IdentifyingYour UniversalTruth • What do you want your audience to know…feel…do? Tips andTricks • Hide your message in your story • Don’t tell people the moral of the story • Don’t get caught up in making sure we see your point The UniversalTruth
47.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The Story Personal Stories Fables / FolkTales Stories we’ve experienced either directly or indirectly Stories that have been passed down, or metaphors/analogies
48.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The Story IdentifyingYour Story • Think about a time when….<fill in the blank J> Tips andTricks • Simple stories beat complicated one every time • Never make up a story and call it real…people can tell! • Make sure the story works with your UniversalTruth • Don’t make the story about the audience
49.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The Approach Inspire Change Brand Awareness Share Knowledge FutureTelling Relatable Authentic Positive Change Introduction Credibility Authentic Awareness Facts Complexity Positive Negative Vision Progression Causation Trust
50.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. IdentifyingYour Approach • Look back at your UniversalTruth…what are you trying to communicate? Your Approach DeterminesYour Ending • Inspire Change: End with a call to action for your audience • Brand Awareness: End where you started with a reminder of the brand • Share Knowledge: End with a question on the topic to let your audience reflect • FutureTelling: End describing the how you will take the first step The Approach
51.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The Details IdentifyingYour Details • Close your eyes and picture the scene…what do you see? Tips andTricks • Add / Remove details to help focus the story on the message • Use your senses and describe an environment the audience can relate to • Use Emotionally infused words!
52.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Storytelling Framework Universal Truth Inspire Change Fable/Folk StoryPersonal Story Brand Awareness Share Knowledge Future Telling The Details
53.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Exercise: BuildYour Story 16 Min Time to apply everything we’ve learned and build a story! Use the Storytelling Framework to craft a story that supports one of the changes you outlined earlier. Outline the journey to the desired state using a narrative Timing: 8 minutes for outline, 8 minutes to share (volunteers)
54.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The Good Storyteller “The person who can keep us on the edge of our seat while talking about a turkey sandwich is a truly gifted storyteller.” - Margot Leitman (Storyteller) -
55.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Storyteller Tips • Make the audience your biggest fan • Don’t make the audience your enemy • Use body language and your voice…it’s a performance! • Don’t draw too much attention away from the story • Passion and emotion are your friend • Don’t memorize your story • Practice, practice, practice
56.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Storyteller Tips Cont. • Slowwwww downnnnn! • People need to trust you, so tell a personal story • Don’t make yourself out to be a superhero • Use the power of “so” to start of a story • Sometimes stories don’t stick, and that’s OK • Be vulnerable • Use stories for good, not evil
57.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved.
58.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Finish Your Story Share the Framework
59.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. The purpose of a [story] is not to tell you how to think, but to give you questions to think upon. - Brandon Sanderson -
60.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. ThankYou! mcruth@atlassian.com @TealMavericks
61.
Copyright © 2018
Teal Mavericks, LLC. All rights reserved. Good Storytelling Reads!
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Teal Mavericks, LLC. All rights reserved. Articles on Storytelling • https://www.forbes.com/sites/carminegallo/2017/10/17/richard-branson-explains-why-storytelling-is-your-competitive-advantage/#21a624f5deed • https://ed.ted.com/on/5qau2M5z • https://entrepreneurs.maqtoob.com/7-ways-to-tell-a-story-like-steve-jobs-pixar-and-netflix-59d6f39c08ba • https://www.forbes.com/sites/carminegallo/2015/10/08/steve-jobs-the-worlds-greatest-business-storyteller/#42a8adbe13f0 • https://medium.com/ideo-stories/how-to-tell-stories-that-influence-people-and-inspire-action-bd1db98d1a01 • https://www.six-degrees.com/why-storytelling-is-so-powerful/ • https://www.forbes.com/sites/georgebradt/2012/03/14/how-leaders-can-inspire-action-through-compelling-storytelling/#471b89b04683 • https://www.youtube.com/watch?v=DHeqQAKHh3M#action=share • https://medium.com/conveyor-ideas/storytelling-technology-cave-paintings-to-snapchat-52dca3ee928a • https://www.smithsonianmag.com/history/journey-oldest-cave-paintings-world-180957685/ • https://www.theatlantic.com/health/archive/2014/11/the-psychological-comforts-of-storytelling/381964/ • https://www.forbes.com/sites/giovannirodriguez/2017/07/21/this-is-your-brain-on-storytelling-the-chemistry-of-modern-communication/#30184271c865 • https://hbr.org/2014/10/why-your-brain-loves-good-storytelling • https://www.onespot.com/blog/infographic-the-science-of-storytelling/
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