A mobile app with a subscription plan. For 6 million VND per month, members get to enjoy a bottle of spirits or wine, every single night, at quality bars and restaurants.

1. wisepass.co
Lam Tran - Co-founder and CEO
lam@wisepass.co

2. wisepass.co
Hong Minh Ky - Director of Spirits of Tan Khoa
On the left
Lam Tran - Co- founder CEO of WisePass
On the right

3. wisepass.co
How to measure the ROI of a brand marketing
spend?
The problem
The Solution
WisePass has been launching a consumer
product that helps brands to measure their ROI

4. wisepass.co
The product
The Membership is a subscription service
enabling you to enjoy 1 free bottle every day for
300$ per month.

6. wisepass.co
How to get a free bottle
Open the app Scan the magic
box
Select your bottle

7. wisepass.co
WisePass Box

8. 1,500 bottles
+35 venues
Achievements

9. wisepass.co
The members
would
subscribe for
300$ monthly
Members
The brands are
selling the
bottles to
WisePass
Brands
The venues are
getting the
bottles for free
from WisePass
Venues

10. wisepass.co
Go to Market
Facebook
+
Email
Events
+
Referrals
Online Offline

11. wisepass.co
Unit Economics
Customer Acquisition Cost
100$
Lifetime Value
450$
33% Churn Rate (2017)

12. wisepass.co
Consumption
Average Consumption per Member
8
Gross Margin
+65%

13. wisepass.co
Current Status
Paid Members
45
Paid Members to break even
120

14. wisepass.co
Competition
Subscription-based cocktail app - One drink a day
Membership
The app charges $9.99 per month for the ability to claim one “free” drink
each day Source : Techcrunch

15. wisepass.co
The team
Lam Tran
CEO
Lam has 10 years experience in
ecommerce and is an ex-Googler.
He started WisePass in October
2014
Aymeric Matencio
CFO
Aymeric discovered biz dev in
e-commerce with Groupon Benelux
and joined WisePass in January
2015.
Trung Dang
Tech Lead
Jeremy Lemaire
Sales Manager
Bui Thi Vy
Operations
Manager
Tam Nguyen
Marketing
Executive
Tien To
Sales Executive

16. 70% Male
Age 25-54
Corporate
Customer Profile

17. wisepass.co
Market Size
South East Asia
20,000 people
TAM
100M$
Facebook x LinkedIn Source
Estimate with an average of
$300 per member

18. wisepass.co
Achievements
+50%
Growth
Month
over
Month

19. Stage 2
Spirit Brands
Stage 1
Membership Stage 3
Corporate
Stage 4
Market Research

20. wisepass.co
Looking to Raise
600,000 USD
Funding
1. Reach more than 10,000 bottles per month
2. Going regional in more than +10 cities
3. Hiring more talents in sales and marketing

21. wisepass.co
Thank You!