WCMA Product Awards: 2017 all nominations and winners

HUNTER DOUGLAS
Sonnette™
Cellular
Roller Shades
Hunter Douglas Team
Sonnette™ Cellular Roller Shades are a transformative update to the classic cellular
shade. Combined with the streamlined aesthetic of a rolling product, Sonnette shades
gently diffuse light through an innovative, curved shape. Offered in three cordless
operating systems for safety, convenience and ease of use. Available in 48 colors, from
whites to brights, in semi-opaque and room darkening opacities, Sonnette Cellular
Roller Shades complement and enhance your space and lifestyle needs.
WCMA PRODUCT OF THE YEAR

NORMAN WINDOW
FASHIONS
Vertical PerfectSheer™
Norman R&D Team
The innovative sheer and fabric shade features luxury fabric vanes that seem to float
as they are suspended between two layers of sheer. When closed, the shade is sleek
and mimics the soft lines of soft fold drapery. PerfectSheer™ is a stylish, versatile and
practical option for homeowners looking to add a modern twist to their décor and to
experience a whole gamut of unique light control and viewthroughs.
WCMA JUDGE’S AWARD

HUNTER DOUGLAS
Sonnette™
Cellular
Roller Shades
Hunter Douglas Team
CELLULAR & PLEATED SHADES

HUNTER DOUGLAS
Duette Magnetic
Hold-Down brackets
Hunter Douglas Team
Duette Magnetic Hold-Down brackets provide the ideal solution when mounting Duette
honeycomb shades on a door or window. The hold-down bracket securely holds the
bottom rail in place when needed and releases with ease when raising the shade.
Our Magnetic Hold-Down bracket aesthetic has largely improved from the previously
used clear plastic clips. The previous version of the hold-down bracket would have to
physically be unhooked from the bottom rail. Now, the magnet allows consumers to
easily secure and release

COMFORTEX WINDOW FASHIONS
Boutique Fabric
Engineer/Designer: Rich Watkins/ Tom Marusak
Product Manager: Shane Brunell
NEW! Boutique Fabric.
High-style. Fashionable. Cosmopolitan. Boutique embodies all this and more with its
characteristically soft fabric feel and shimmering visual effect. 3/4” Single Cell Light
Filtering & Karma-Light Room Darkening. With Comfortex’s proprietary Karma-Light™
technology, the face of the fabric is always the same whether you choose light filtering
or room darkening, allowing for a consistent color. Never again compromise high-style
for light control!

ORION ORNAMENTAL
IRON, INC
Design Art Crystal
on Iron Rods
Atul Patel and Sunil Patel
Design Art Crystal on Iron Rods. This is Fusion on Iron rods, brackets and rings used
with Resin Base and Mouth Blown Hand Cut Swiss Crystal available in our Design Art
Collection.With this fusion you can use the Resin Bases from simple to decorative design
to mount the Hand Cut Swiss Crystal Finial on an Iron Rod sets and also finish the rod
set in IA Finishes or DA Finishes. Picture shown in 2” diameter rod.
DRAPERY HARDWARE

ORION ORNAMENTAL
IRON, INC
Iron Facia for Motorized
and Manual Traversing Tracks
Atul Patel and Edgar Catalan
These is new Bamboo addition to our Iron Facia for Motorized and Manual Traversing
Tracks. This facia is made out of steel (iron) and shaped to look like Bamboo including
the ridge we see on Natural bamboo Tree. This facia also has accent Palm leaves that
can be added (as shown in the Picture) or it can be plain Bamboo Style Facia. It can be
used as Single or Double Traversing , where in Double Traversing the Back facia will
also be the same Bamboo. You can select the Bamboo Finials for the set.
DRAPERY HARDWARE

ORION ORNAMENTAL IRON, INC
COMBO bracket
Atul Patel and Sunil Patel
This innovation is all in the COMBO bracket. These brackets can be used with a regular
Rod in the from with rings and traversing (manual/motorized) in the back. One can
design stationary panels in the front with a Sheer traversing in the back or use the same
overlap and straight Arm with rings in the front on regular rod and traversing with same
arm in the back. This is available for Round or square rod in the front and the traversing
facia will match the front rod. Available in all IA finishes.
DRAPERY HARDWARE

HELSER BROTHERS
Foldaway Tieback Arm with
Adjustable Swivel Base
Mark Helser
Helser Brothers new Adjustable Tieback Arms’ sleek,low-profile design can be blended
seamlessly with any theme while its’ Innovative swiveling and locking base allows
ultimate control.When extended,it holds the panels securely in a curved arm that comes
in both our modern plated and elegant hand-painted finishes. Then, when not in use, it
can be folded back and locked unobtrusively against the wall.
DRAPERY HARDWARE

ORION ORNAMENTAL IRON, INC
Square Bypass Rod System
Atul Patel and Edgar Catalan
This is a Square Bypass Rod System which is a new addition to our Bypass System.Now a
Square Rod can be used with Square Bypass Supporting Brackets and Square “C” rings
to draw the drapes from left to right or vice versa bypassing the supporting brackets.
With this system you are not limited to Center Opening of the drapes but now can use
Square rod drawing to left or right bypassing the Square bracket using “C” rings. This
system is available in Single or Double rod set.
DRAPERY HARDWARE

COULISSE INC.
Coulisse’s
Eco Essence
Coulisse BV
Coulisse’s Eco Essence is a transparent plain roller blind fabric made of 100% recycled
PET-bottles and plays into the globally growing demand for sustainable products in
homes and buildings. The fabric was designed to create a sustainable alternative for
regular polyester roller blind fabrics. The fabric has a delicate weaving texture and
offers pleasant light filtering, privacy and atmosphere. Thanks to its width of 280 cm,
the fabric is perfect for the application on large windows.
GREEN PRODUCTS — SUSTAINABILITY

NORMAN WINDOW
FASHIONS
Cordless Faux Wood
Blinds with SmartRelease
& SmartPrivacy
Norman R&D team
Child safe, fashionable, durable, economical and SMART. Featuring cordless control
with SmartRelease. A single wand performs dual functions – tilt the slat for light control,
and lower the blind when needed. When blind is in a raised position, a wand twist
tilts slats open or closed. Keep twisting and the blind lowers automatically; twist again
and it stops. Great for tall windows. Combined with a modern Poly Deco headrail and
SmartPrivacy (no visible route holes) it’s the world’s best blind.
HORIZONTAL BLINDS (ALL FINISHES)

NORMAN WINDOW
FASHIONS
OSMO Finish on
Normandy® Wood Blinds
Norman R&D Team
OSMO is a safe, natural finish made from natural oils and waxes (sunflower, linseed,
soya and thistle oils; carnauba, candelila and linseed waxes) available on our wood
blinds. The finish comes in on-trend colors and amplifies wood grain, giving it a wet
effect while instilling a vintage, weathered look. It penetrates deeply to protect wood
from within, as well as the surface from humidity. It does not crack, flake, peel or blister.
SmartRelease automatically lowers the blind with a single pull.

HUNTER DOUGLAS
EverWood® Alternative
Wood Blinds
Hunter Douglas Team
EverWood® Alternative Wood Blinds feature new colors and stunningly realistic
TruGrain® finishes to reflect a myriad of design styles. Combining the beauty of real
woodwiththeperformanceof engineeredmaterials,EverWoodblindsdeliveronquality
and performance while still maintaining an approachable price point. Resilient and
beautiful, the new EverWood finishes showcase proprietary patterns in a color palette
of livable neutrals for an updated take on ‘faux wood’.

HUNTER DOUGLAS
Hunter Douglas 1" Décor® and
Celebrity® aluminum blinds
Hunter Douglas Team
Hunter Douglas 1” Décor® and Celebrity® aluminum blinds are made of 95% recycled
aluminum. Modernized with the SimpleLift™ operating system, eliminating lift cords for
enhanced child and pet safety, these blinds are a powerful combination of sustainability
and sleek durability. Lift components in SimpleLift are located in the bottom rail.
Operation is easy with the use of a button to lift and lower, safely locking shades into
place when the button is released.

HUNTER DOUGLAS
Parkland® Wood Blinds
Hunter Douglas Team
Parkland® Wood Blinds collection features new colors and modern finishes to capture
contemporary interior design trends. New Classics™ finishes consist of paints and
stains in an on-trend color palette that ranges from bright whites to warm grays. The
new Wirebrushed deck features a proprietary wire brushed finish with an added glaze
to bring out the natural beauty of wood. New modern finishes paired with Hunter
Douglas quality ensures the natural warmth of wood shades.

HUNTER DOUGLAS
SimpleLift™
with PowerView®
Motorization
Hunter Douglas Team
The natural warmth and beauty of Hunter Douglas horizontal blinds showcase modern
technology and safety with the launch of SimpleLift™ with PowerView® Motorization.
With no wand or cords needed to tilt, raise or lower the blind, uninterrupted views and
easy living are within reach. Easily lift blinds with the SimpleLift cordless lift system
and tilt slats with the touch of a button, smartphone or home automation system. The
PowerView Pebble™ and SimpleLift bottom rail come in multiple colors

NORMAN WINDOW FASHIONS
2" Aluminum Blinds
Norman R&D Team
Presenting a breath of fresh air and high-end look to the aluminum category. Our new
aluminum blind features 2” slats along with SmartPrivacy®, our signature and award-
winning concealed route design that closes blinds tighter for better light control. Plus,
the blind features better closure both ways for enhanced light block capability; color
coordinated decorative headrail with built in light block; and a valance free decorative
headrail for a clean modern look.

PLASTIBEC
Plastibec: Evolve Laserlite
Angelo Sudano
Decorative faux wood with revolutionary colour and texture…the evolution of the
horizontal product category! This is a NEW and decorative product category. The
existing whites and wood colour stains are all the market offer, limiting the decoration
contributionofakeymarketsegment.Evolvelaserlite™fauxwooddecorativecollection,
consists of 6 designer patterns representing today’s interior decorative home trends.
It is time to evolve!

LUTRON ELECTRONICS., INC.
Lutron Palladiom
Shading System
Vlado Pejic, Dave Kirby
The Lutron Palladiom Shading System combines breakthrough engineering and refined
design to expose automated roller shades by eliminating the need for recessed pocket
or fascia. Capable of supporting a 12’ by 12’ shade on a slender 2” tube, the shades
showcase hand-finished, machined aluminum brackets, and a new hembar aesthetic, in
four beautiful finishes. Patented bracket design completely conceals all wires, fasteners
and programming interfaces, while maintaining symmetrical 1/2 light gaps.
MOTORIZATION & AUTOMATION

ROLLEASE ACMEDA
SS38 motorized
roman shade
Jere Gianola, Automate Motorization Program Manager
Wenhao Zhu, Senior Mechanical Design Engineer
Rollease Acmeda’s SS38 motorized roman shade balances sustainability, innovation
and fashion. The Rollease Acmeda Automate motorized SS38 is the industry’s first
off grid roman shade with a rechargeable lithium ion battery built to live within the
headrail. Used with Rollease Acmeda’s low light harvesting solar panel allows the SS38
to be powered for extended periods of time.
The motorized SS38 also features two way communication, control through a mobile
app, and voice control through Alexa.

Rechargeable Simplicity
Motorized Roller Shade
Designers: Rich Watkins/ Tom Marusak
Product Manager: Nobina Preston
Reliable. Affordable. Rechargeable! There is no need to ever spend time and money
to replace your batteries! Rechargeable Simplicity Roller Shades are powered by an
integrated battery within the motor that is discrete and easy-to-recharge. Shades hold
a charge for months, and with the new integrated battery for roller shades, there is no
need to find a location to install and hide a battery wand in a window. This option also
reduces pollutants in the environment by eliminating batteries.

Simplicity Wave Rechargeable
Motorized Cellular Shade
Designer: Rich Watkins/ Tom Marusak
Product Manager: Shane Brunell
Simplicity Wave is the newest innovation in rechargeable motorization.Simply wave the
wand in front of the wave graphic on the head rail to operate the shade. Simplicity Wave
Rechargeable Shades can be mounted without the hassle of worrying about where
to mount and hide the battery wand. The battery pack is integrated within the head
rail. The motor in Simplicity Wave is completely rechargeable! Never change batteries
again.

COULISSE INC.
Coulisse’s Pull Motion
Bas Klein Tuente & Ruben de Vries
With the Internet of Things, devices in and outside the home are more and more
connected. Intelligent motorized blinds already exist but are mostly wired. Coulisse
developed Pull Motion: a super easy wireless motor, perfect for the application in the
home.The pull motor allows for motorizing single roller blinds and is rechargeable with
a regular USB cable. The motor is easy to program and operate, by pulling the cord or
wand. The blind can also be operated with a remote or an app on your Phone

HUNTER DOUGLAS
PowerView® Hub
Hunter Douglas Team
The new PowerView® Hub is the beauty and brains of the PowerView® Motorization
system. New features include Wifi or Ethernet connectivity, primary and secondary hub
in a single device, and improved antenna for increased reliability. The Hub connects
consumers to the elegantly designed PowerView® App and PowerView® Scene
Controller, and other home automation control systems, including Amazon Alexa
andGoogle Assistant to create and activate Scenes and Automations.

HUNTER DOUGLAS
PowerView® Repeater
Hunter Douglas Team
The PowerView® Repeater is an elegantly designed accessory used to extend the
range and reliability of the PowerView signal for shades located farther from the
PowerView®Hub.The new PowerView Repeater features an app-controllable nightlight,
which allows users to select from 7 colors and adjust the brightness of the LEDs.
PowerView Repeaters can also be added to PowerView Scenes and Automations to
synchronize the nightlight to the movement of your PowerView® Shades.

HUNTER DOUGLAS
SoftTouch™
Motorization
Hunter Douglas Team
SoftTouch™ Motorization is a new battery-powered lift system designed for intuitive
wand-controlled shade operation of select Hunter Douglas shades. Gently pull down
to close your shades and slightly push up to open them. Users can also set a favorite
position to quickly operate the shade and walk away while the shade quietly moves
to the desired position. SoftTouch Motorization has no exposed operating cords for
superior child safety.

New Motorized Shutter
Norman R&D Team
Featuring revolutionary waterproof motors that run up to a year on a single charge. A
convenient setup platform and power meter accessed through smart phone app. An
ultra modern backlit remote that’s magnet mountable and controls all shutters in the
house. Along with extra intuitive adjustment – switch between adjustment by remote
or by hand with no extra steps required. Plus, when louvers are moving in motorized
mode, they will stop when touched for child safety (much like a garage door).

ROLLEASE ACMEDA
Automate
Jere Gianola, Automate Motorization Program Manager
Wenhao Zhu, Senior Mechanical Design Engineer
Rollease Acmeda’s Automate motorization balances sustainability and innovation.
Automate features the industry’s first 100% off grid motorization platform. A complete
range of roller shade motors feature built in rechargeable lithium ion batteries,
continuously trickle charged from low light harvesting solar panels,providing a wirefree
shade that rarely needs supplemental power to stay charged.
Rollease Acmeda is paving the way for a new generation of battery powered wirefree
roller shades

SOMFY SYSTEMS, INC.
Somfy myLink™
RTS Smartphone
and Tablet Interface
Somfy Team
The Somfy myLink™ RTS Smartphone and Tablet Interface is now Alexa-enabled! This
simpleplug-indeviceoffersappcontrolofupto16channelsofSomfy-poweredproducts
while home or away and now features voice control. A new Amazon Alexa skill allows
users to use simple commands to control RTS products so they don’t have to stop what
they’re doing! The myLink is also integration-ready with available drivers and modules
for Control4™, Savant, and Crestron™ home automation systems.

SOMFY SYSTEMS, INC.
Sonesse® 30 WireFree (Li-ion) RTS
Somfy Team
The Sonesse® 30 WireFree (Li-ion) RTS is Somfy’s first motor with an embedded,
rechargeablelithium-ionbatterytoliftlargershadesandtilthorizontalblinds.Iteliminates
the need to purchase and replace batteries, reducing waste. This motor features LED
indicators for visual feedback to ease installation and streamline programming. A low
battery indicator light advises users that it is time to recharge. Its quiet operation and
adjustable speed control enhance performance.

HUNTER DOUGLAS
Sonnette™
Cellular
Roller Shades
Hunter Douglas Team
ROMAN & ROLLER SHADES

HUNTER DOUGLAS
SoftTouch™
Motorization
Hunter Douglas Team
SoftTouch™ Motorization is a new battery-powered lift system designed for intuitive
wand-controlled shade operation of select Hunter Douglas shades. Gently pull down
to close your shades and slightly push up to open them. Users can also set a favorite
position to quickly operate the shade and walk away while the shade quietly moves
to the desired position. SoftTouch Motorization has no exposed operating cords for
superior child safety.

HUNTER DOUGLAS
PowerView® Motorization system
for Roller & Screen Shades
Hunter Douglas Team
The PowerView® Motorization system for Roller & Screen Shades has been transformed
to meet market needs with a modern, minimalistic design and advanced technology.
Benefitsareimprovedinstallation,quieteroperation,expandedsizespecifications,even
light gap and more accurate shade position throughout the entire range of motion.
New design options include: Reverse Roll, Dual Roller Bracket, Small Round Cassette,
Small Square Cassette. PowerView sales have increased over 2% since the launch.

COULISSE INC.
Coulisse Twin Pull
Bas Klein Tuente & Ruben de Vries
The child safety regulations all over the world are getting stricter and stricter. Coulisse
therefore developed a control option that allows for creating roller blind systems that
are child safe by design: Twin Pull. This mechanism is driven by two separated chains or
wands which allows for easy and intuitive manual control. The operation is as smooth
and light as that of a chain mechanism, yet unlike chain operation, is 100% child safe
by design. The blind can be moved into any desired position

PrecisionLift Cordless
Roller Shades
Norman R&D Team
Roller shades have been virtually unchanged since the 18th century.Traditional cordless
roller shades have unpredictable retraction and lowering functions, are difficult to
operate, and hard to align at the same level in side-by-side installations. We combine
elegance and sophistication with 21st century technology for a robust, precise, and
safe shade, featuring feather-light touch operation that’s smooth, intuitive, and safe for
kids. It’s the way cordless shades were meant to be engineered.

Raceway Installation System (RIS)
Norman R&D Team
For quicker and easier installation of roller shades: because installation complexity =
more time to install, a greater risk of a flawed end result, and less profit. RIS includes
adjustable valance clips to solve frequent problems with valance treatments caused by
uneven windows or ceilings. Simplicity, innovation, and solution-based design make
RIS a must for roller shades and a way to turbo-charge profits.

NORMAN WINDOW
FASHIONS
Vertical PerfectSheer™
Norman R&D Team
as they are suspended between two layers of sheer. When closed, the shade is sleek
and mimics the soft lines of soft fold drapery. PerfectSheer™ is a stylish, versatile and
practical option for homeowners looking to add a modern twist to their décor and to
experience a whole gamut of unique light control and viewthroughs.
SHADINGS & SHEERS

HUNTER DOUGLAS
Silhouette Window
Shadings
Hunter Douglas Team
Silhouette Window Shadings enable consumers to decide if superior light diffusion or
superior view is most important. Silhouette ClearView Shadings are the newest choice
when consumers want supreme view-through combined with light control. Compared
with classic Silhouette shadings, Silhouette ClearView shadings feature a specialized
front sheer and rear blacksheer combination, optimizing the view while providing UV
protection.
SHADINGS & SHEERS

Horizontal PerfectSheer™
Norman R&D Team
as they are suspended between two layers of sheer. The unique construction creates a
dynamic 3D effect at different levels of openness and soothing rhythmic order to the
shade.PerfectSheer™ is a stylish,versatile and practical option for homeowners looking
to add a modern twist to their décor and to experience a whole gamut of unique light
control and viewthroughs.
SHADINGS & SHEERS

PHIFER INCORPORATED
SheerWeave® Style 7200R/7250R
John Baguley, Shaw of Australia
Whether contemporary or traditional, Phifer’s Style 7200R complements any design
scheme, combining total light blockage with a neutral yet subtly variegated pattern.
Style 7250R offers a light-filtering option, using the same face fabric and pattern of
Style 7200R to allow natural light to brighten interior spaces.
These fabrics are suitable for roller shades, Roman shades and panel track systems and
are ideal for residential use.
SHADINGS & SHEERS

PHIFER INCORPORATED
SheerWeave® Style 7500
Seven new colors across popular neutral tones have been added to the SheerWeave
Style 7500 blackout range. Phifer has also unveiled a new Style 7500R, a non-FR version
for residential use, in response to a growing demand for a lower cost option where
commercial fire certifications are not required.
Style 7500 is an attractive and unique, PVC-free coated, polyester blackout fabric that
maintains high quality at an economical price. All Style 7500 fabrics are certified to
GREENGUARD standards
SHADINGS & SHEERS

PHIFER INCORPORATED
SheerWeave® Style 7700R/7750R
Featuring a soft, textured pattern evoking the look of grasscloth, Phifer’s SheerWeave
Style 7700R offers a PVC-free blackout option for total light blockage. Style 7750R
filters natural light while maintaining the look of the face fabric of Style 7700R. A color-
coordinated backing ensures the same neutral fabric color is shown toward both the
interior of the room and glass.
These fabrics are suitable for roller shades, Roman shades and panel track systems and
are ideal for residential use.
SHADINGS & SHEERS

NORMAN WINDOW
FASHIONS
Norman® Ultra Shutters
Norman R&D Team
The ultimate wood shutter. A farm harvested, FSC-certified, hardwood shutter with
prescription moisture conditioning to suit the climate in which it is installed! Quarter
sawn lumber to eliminate warping, motise and tenon joinery for durability. Extra thick
stiles, rails, and louvers for robust look and performance. Pro grade concealed hinges,
hand-rubbed stains, motorized options, a lifetime no-questions-asked warranty, and
sampled elegantly. All this makes Ultra the best shutter money can buy.
SHUTTERS

Specialty Shutter Templates
Norman R&D Team
French doors are beautiful but handle clearances, lock bases, trims and glass clearances
make measuring a daunting prospect and huge drain on time. Bay windows, bow
windows, corner windows and wide windows require intimate knowledge of shutter
posts to get right. Norman templates – simple, ingenious, practical - each with a QR
code to a video, take the guesswork out of these challenging applications and guide
installers and retailers to the right post and way to measure every time
SHUTTERS

MAXXMAR WINDOW
FASHIONS
DecoraSafe
Norbert Marocco, Mario Marocco, Renato Ottaviani
The patented DecoraSafe wand makes chain/cord loops inaccessible to children
eliminating the risk of strangulation. Extremely affordable so available to all customers.
Retrofit possible. A compact wand that also acts as a light stop on the clutch side of the
shade. The DecoraSafe is free hanging and does not require attachment to the walls
or window frames. Aesthetically appealing with slim profile. Shades can be operated
traditionally or with a crank.
SPECIALTY & MISCELLANEOUS PRODUCTS

HUNTER DOUGLAS
Hunter Douglas Architectural
TZ100 Tension Zip System
Hunter Douglas Team
The Hunter Douglas Architectural TZ100 Tension Zip System operates at any angle,
including skylight, top-down, bottom-up and sideways orientations. An extrusion along
the length of the opening keeps the shade under tension in all directions to maintain flat,
consistent alignment. The system has no light gaps, so it provides complete blackout,
as well as effective sun shading. TZ100 shades offer full automation, a wide range of
controls, and support for internal and external applications.

MAXXMAR WINDOW FASHIONS
Maxxmar Tension Device
Norbert Marocco, Mario Marocco, Renato Ottaviani
Meets all safety regulations. / Tension Device to be properly secured to the wall or
window frame to reduce a child’s access to the chain/cord loop. / Installer friendly. /
external wings so that the installer can line up the screw through the tension device
so that the proper tension is applied so chain/cord loop rotates smoothly through the
dice. / Fabrication fast to install the tension device on finished product.

PLASTIBEC
Plastibec: Louver shapes
and designs
Angelo Sudano
Shapes, shapes and more shapes!
Plastibec introduces new louver shapes and designs. Generation trends are changing
and so are our louver shapes. Our desire to reconnect with nature and return to a simpler
way of life will be reflected in the design and style of our homes. Organic materials and
traditional handcrafts will continue to gain momentum. Modern design, simple shapes
with slightly curved angles are reflected in these new louver shapes imitating soft clean
drapery curves and angled.
VERTICALS & PANEL TRACKS
(ALL FINISHES)

HUNTER DOUGLAS
PowerView® motorized
window treatments
advertising campaign
Hunter Douglas Team
Quirky, outspoken and beloved, Iris Apfel is one of today’s most recognized style
icons. A shared passion for timeless design and individual style made her a natural,
yet unexpected ‘muse’ to bring attention to Hunter Douglas PowerView® motorized
window treatments. To leverage the partnership, a comprehensive marketing program
wascreated,includingTV,printanddigitaladvertising,emailblasts,PRandsocialmedia,
PPC, SEO and dedicated website content, resulting in a significant sales lift.
BEST CONSUMER
ADVERTISING CAMPAIGN

HUNTER DOUGLAS
The Alustra® Consumer Brochure
Hunter Douglas Team
The Alustra® Consumer Brochure is a design-inspired piece showcasing The Alustra
Collection. The brochure was created to tell the story of how Alustra draws on timeless
designs and the latest trends to create and curate fabrics sourced from around the
world to dress windows in chic styles with smart functionality. The brochure brings the
collection to life and displays how each product can match consumer’ wants, needs,
and personal style, resulting in 2017 as record-breaking year in sales.
BEST CONSUMER
ADVERTISING CAMPAIGN

HUNTER DOUGLAS
Hunter Douglas Digital
Reference Guide
Hunter Douglas Team
The Digital Reference Guide was initiated by our dealers ask to help them “go mobile.”
The solution reimagined 3500 pages and 10lbs of technical specs into a single app.
Leveraging cutting-edge progressive web app technology, specs can be accessed
offline or online, from any device and any operating system. Users can choose between
English and French Canadian.Speed is a core tenant. Users are (at most) 3 clicks away
from any data.The app has had more than 4,700 users and has a rating of 4.7/5.
BEST MARKETING TECHNOLOGY

HUNTER DOUGLAS
hunterdouglas.com
Hunter Douglas Team
The new hunterdouglas.com site marries a premium aesthetic with the right amount
of product information to pique interest and encourage conversation. Impactful
photography alongside thoughtful content reiterates the value of visiting with a Hunter
Douglas specialist to experience the breadth and depth of purchasing and living with
Hunter Douglas custom window treatments. Analytics to date: Dealer Locator searches
are up 23% YoY, and Request-a-Consultation form submissions are up 77% since launch
BEST MARKETING TECHNOLOGY

HUNTER DOUGLAS
Hunter Douglas
Savings Event point
of sale displays
Hunter Douglas Team
The Energy Smart Style Savings Event touted wintertime savings on energy-efficient
shades. The Celebration of Light Savings Event focused on light-diffusing products
in the spring. The Smart Shades Savings Event offered summer savings on motorized
styles. And the holiday-themed Season of Style Savings Event showcased our most
popular products. These promotions generated strong engagement, local advertising
activity, and sales increases for the promoted products among participating dealers.
BEST POINT OF SALE DISPLAY
(INCLUDES SAMPLING)

HUNTER DOUGLAS
2017 Hunter Douglas Art of
Windows Dressing™
Brochure
& Customization Program
Hunter Douglas Team
This 2017 brochure informs consumers about the superior fabrics, innovations and
workmanship of Hunter Douglas window fashions with 50+ pages of content.An online
customization program enables dealers to order brochures with their logo and contact
information printed on the back cover. Hosted on our popular ad-builder website and
integrated with a print partner,the program leverages existing data and assets,resulting
in a completely turnkey ordering process and orders for over 160,000 brochure.
(INCLUDES SAMPLING)

HUNTER DOUGLAS
The Custom Shutter
Sampling System
Hunter Douglas Team
The Custom Shutter Sampling System is designed with high end, interchangeable
components, to showcase all 3 product lines, individually, or mix brand components
to drive sales. It contains 3 Bags, 3 beautiful Photobooks, 3 Design Options cases, of 3
interchangeable Trays, including; Color Chips, Frames, and Frame Accessories, a variety
of Sample Panels and 3 BrandTags. All designed to be mixed in unlimited combinations
for the Dealer to tailor the presentation by selling style or customer need
(INCLUDES SAMPLING)

HUNTER DOUGLAS
Designer Banded Shades
Hunter Douglas Team
The new Designer Banded Shades sample book features 23 fabric styles, including
unique geometric designs. A removable working sample shows consumers the
functionality and benefits of the product. Each fabric is showcased on an individual
deck and features a window with layered fabric to show true representation of the
product in a home. Beautiful full-room and detail photography along with a Headrail
Mounting Guide provide the sales tools necessary to close the sale.
(INCLUDES SAMPLING)

HUNTER DOUGLAS
Designer Roller Shades
& Skyline Panels sample book
Hunter Douglas Team
The Designer Roller Shades & Skyline Panels sample book features an expanded fabric
collection focusing on semi-opaque & opaque, updated colors, neutrals and greys. A
color index in the new Photobook highlights the expansive color story. An Opacity
Guide features fabrics in all four opacities to guide the consumer to the right opacity.
Other key tools include: Custom Hardware and Top Treatments Guide with hardware
color chips, Headrail Mounting Guide, Product Guide and detailed Photobook.
(INCLUDES SAMPLING)

HUNTER DOUGLAS
Solera Sample Book
Hunter Douglas Team
The Solera Sample Book is great for an in-store presentation and can also easily be
carried to an in-home appointment. Each style and sku within the book shows side-by-
side offerings of Light Filtering fabrics to diffuse light or and Room Darkening fabrics
to add privacy, for every SKUsku. The book features easily removable panels so the
product samples can may be taken out and displayed. Also featured for reference are
the custom hardware colors offered, along with the control options that show
(INCLUDES SAMPLING)

HUNTER DOUGLAS
The Sonnette™
Cellular
Roller Shades sample book
Hunter Douglas Team
The Sonnette™ Cellular Roller Shades sample book combines form and function into a
lightweight, easy-to-use package. A removable photobook depicts room photography,
productbenefitsandapplications.Dimensionalsamplesshowcasetheinnovativecellular
construction in semi-opaque and room darkening. Fabric collections are showcased on
tabbed pages. Each color is individually swatched, showcasing neutrals to vibrant hues.
A color-coordinated hardware guide demonstrates hardware color matches.
(INCLUDES SAMPLING)

All-Inclusive Shutter
Selling Sample Kit
Norman R&D Team
Presenting 4 programs in a compact, self-contained, durable and fashionable sample
bag. The new selling platform takes homeowners on a visual journey, giving detailed
solution-based ideas.The selling process is logical and includes demonstrative tools for
retailerstosellwithconfidenceandforconsumerstobuywithinspirationandknowledge:
the motise & tenon sample showcases build quality; templates make measuring error
free; new frames that create solutions and widen design versatility.
(INCLUDES SAMPLING)

Norman® Ultra Sample Case
Norman R&D Team
A high-end sample vehicle for the ultimate wood shutter, rich in demonstrably relevant
features. Our flagship program is sampled in an elegant and portable handmade wood
sample case aimed at highly discerning consumers. Special call-outs in the case include
robust sample of an engineered stile with a high-grade concealed hinge. The sample
case can also be used in conjunction with the comprehensive Norman Shutter Bag or
as a standalone sample vehicle.
(INCLUDES SAMPLING)

COMFORTEX WINDOW
FASHIONS
The Color Lux Designer
Cellular and Roller Collection
Designers: Shanley Alber/Ashley Jackman
Product Manager: Michael D’Agnese
The Color Lux Designer Cellular and Roller Collection is the most exciting color program
in the custom window treatment world. With Color Lux’s choice of over 800 colors, you
nolongerneedtocompromiseoncolorforyourwindows.Whetheryouarecoordinating
your shades with paint, wallpaper or other home décor items, you now can easily find
the exact color you want with a simple and organized color deck. Each color has been
matched to our fabric samples to ensure color consistency.
BEST SAMPLING PROGRAM

HUNTER DOUGLAS
Hunter Douglas’s That
PowerView® Guy Show training
Hunter Douglas Team
That PowerView® Guy Show is the quirkiest, entertaining way to learn about PowerView
Motorization from Hunter Douglas. Ripped straight from the Merv Griffen handbook,
it features guests, games, a live studio audience, and eLearning gamification. A radical
concept? Perhaps. The cleverest way yet to teach PowerView? Absolutely! The show is
produced entirely in-house by the L&D department and has reached more than 1,300
viewers, with weekly increases in Leaderboard participation and top scores.
BEST TRAINING PROGRAM

WCMA Product Awards: 2017 all nominations and winners

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WCMA Product Awards: 2017 all nominations and winners