Pitch von Gründerin Linda Wonneberger in der ersten Folge von AngelsOfDeutschland: www.anchor.fm/angelsofdeutschland

1. By Comfexy GmbH
Pitch Deck September 2019

2. 2
Patented Bra
225k€ Revenue in 2018
launched 12.01.2018
E-Commerce Platform
offering products,
services & credible information
on women's health
launched 24.05.2019
Known from:
TV Show “StartUp”
Accelerator
Programs
Business Angels
Invested 335k
Comfexy GmbH
We are FemTech
*FemTech refers to a host of products and technologies that are designed for women's health, including period care, pregnancy & childbirth, aging & menopause, fertility management, sexual health
and female wellbeing.

3. 3
Women in Germany:
Worldwide:
800 million women have their period
at this very moment!
US:
6.000 women reach menopause
every day!
EU:
5.06 million women give birth
every year!
The FemTech market regards half of the
population every day
Source 1: LindaBra Questionnaire 2017 – 1500 woman; Source 2: www.scheidenpilz-vorsorge.de (https://bit.ly/2P6H6d4); Source 3: www.insenio.de (https://bit.ly/2EW4ENj);
76%
70% 25%
Annoyed by
uncomfortable bras
Affected by
intimate symptoms
Suffering from
incontinence

4. 4
Growing trend for startups
with female products,
funding in USA 2018 of
400 Million $
No existing platform that
combines a bright range of
women health products
Good Timing
FemTech including FemCare is an
underestimated high potential market
Market size 2019
FamCare: Lingerie & Woman’s Hygiene Products
3,9 Billion € 26,6 Billion € 2,5% Annual Growth
Source 1: www.statista.com (https://bit.ly/2XWGFmB); Source 2: www.statista.com (https://bit.ly/2qpmrSN); Source 3: www.fastcompany.com (https://bit.ly/2yOf9wD);
Source 4: www.grandviewresearch.com (https://bit.ly/2lWRoPj)
DE EU
The global Women’s Health Market is expected to be worth
54.6 $ Billion by 2026

5. 5
First wireless push-up bra
designed for bigger breasted women, offering:
First proof of concept: LindaBra by Comfexy
DE Patent, Registered Design EU & USA
ü Strong support
ü Ergonomic fit
ü Weight distribution
ü Full comfort
ü Sexy cleavage
Av. Acquisition Cost
14 €
Sold LindaBras
3.050
Euro Revenue
225.000
Facts 2018
With one year into the market we discovered a real
need and mega trend for smart women's products.
Resulting in a pivot from brand only to a platform
approach, offering a bright range of women's products.
Organically on position 2 on Google when searched for
“bequemer BH”

6. 6
Is the platform where women
find & buy innovative products
that support their health and
self-esteem, backed by credible
information on
female intimate health.
6

7. 7
Cuca Intima – the first E-Commerce platform
for women and their intimate health
Female products
sorted by phase
of life, health and
interest
Curated products
within the intimate
health sector, with a
focus on innovation
and sustainability
Credible, taboo-free
content around
women, their health,
and life cycle

8. 8
Cuca Intima
generating revenue through product-sales & more
Margin
65 %
45 %
35 %
35 %
15 %
Revenue stream today
ü Direct Sales Own Products
ü Direct Sales Partner Products
ü Dropshipping
ü Commission Sales
ü Affiliate
Revenue stream tomorrow
ü Promoting Services, Tele-
Medicine, Apps, Technologies,
E-Learnings & more
ü Media Sales
ü Data Collection
ü …
Some of our partners with currently over 125 products

9. 9
Cuca Intima
combining push and pull marketing & sales and traffic campaigns
Push Marketing:
• Product-Ads mainly boosting sales
• Content/Information-Ads mainly boosting
traffic & branding
Target Audience
Push Channels
Pull Channels
Customer has a problem or desire, searching for products or answers
Inspiring the customer to arouse a need, interest or desire
Curated innovative
products
Credible, taboo-free
content
Pull Marketing:
• Product-Ads mainly boosting sales
• Content-Ads mainly boosting traffic

10. 10
Competitive landscape
content & products within FemTech & intimate health
üInnovative products
- Niche products often
hard to find
- Little to no selection
üBroad product range
- Limited to no
innovative products
- No existing platform
focusing on FemTech
üEasy to consume &
entertaining
- Less trustworthy
- Rather superficial, not
specific
üTrustworthy
- Hard to understand
- Rather negative and
unpersonal
- Little alternative
solutions other
than medicine
Educational
Content
Lifestyle
Content
BrandsPlatforms

11. 11
Cuca Intima
combining content & products around FemTech & intimate health
Reliable &
trustworthy
content
Direct, positive
& easy
understand-
able content
Innovative,
functional
niche
products
Broad
selection but
purely focused
on female
health
Cuca Intima
ü Expert team on journalists within the
sector, doctors and midwifes
ü Purely focused on one topic,
allowing to position ourselves as
experts within the field
ü Very specific content and branding
guidelines, two step curation
ü Journalists must always have
experience within the topic, i.e. only
mothers write content for Cuca Mom
articles
Like a talk with your best friend who is a doctor
ü Placing innovative and niche
products often developed by start-
ups
ü Products are tested by our team, to
give specific recommendations and
using the “why this product helps
you” approach
ü Broad but curated product
selection, sorted by phases of life,
needs and different categories
ü Easy, fast and save payment &
shipping
One Stop Shop for products around female health

12. 12
Comfexy Team
the perfect mix of E-Commerce, FemTech and content pros
Linda Wonneberger
Founder & CEO
Bachelor Business Administration & Hospitality
6+ years of professional work experience in Marketing,
Sales & Finance, in cities like NYC, Chicago, Amsterdam,
London and Berlin.
Determined dreamer, strong in sales, communication,
& motivating others. Challenging the status quo with a
strong desire to disrupt an industry, by unconventional
authenticity and innovation.
Jonas Schmieder
Operation & Finance
CEO Insenio GmbH
Operations, Finance & Medical Goods
Partner:
Frank Wimmer
Shareholder & Business Angel
CEO Wimmer Holding GmbH & 25
years Entrepreneur & MD
Björn Jopen
Shareholder & Business Angel
Serial Founder & Managing Director: Ströer Social
Publishing & JALE Beteiligungs GmbH
Gunda Stickan
Shareholder & Business Angel
CEO GSConsult & 25 years
Entrepreneur & MD
Business Angels:
Team:
Friederike Hintze
Content Manager
Founder Louise et Helene
Content Creation, Editing & SEO
Isabella Eisen
Product Manager
Founder LadyWays & Herzkindmama
Sales, Partner Relations
Agencies:
Florian Braun
(Online) Marketing & SEO
CMO Insenio GmbH
Marketing, SEO/SEA, Website Optimization
Insenio is a platform around incontinence products and a very strong partner of
Comfexy GmbH. Founded in 2015 Insenio generates 8 Million € in annual sales and is
profitable since Q2 2019.

13. 13
Comfexy investment need
time for opportunity
Investment Need:
300.000 €
Minimum ticket size 75k
Company Valuation Pre-Money:
2.500.000 €
47% Marketing
30% Platform development
13% Team
10% Pre-financing of goods
Investment Distribution:
33%
27%
6%
10%
17%
7%
47%
30%
13%
10%

14. 14
05.20
Scale
(ongoing)
Launch
platform
2.0
A strategic path to success – Comfexy roadmap
Launch
LindaBra
01.18
09.18
Research
platform
concept
10.18
Kick-off
funding round
for MVP
platform
12.18
Funding 100k
closed
02.19
Kick-off partner
acquisition
01.19
Kick-off
platform &
content
development
09.19
Funding
300k
Mission
To be the go-to platform for
women’s health products, services
and information that sustain
wellbeing in each phase of every
woman’s life.
Vision
To support women in living their
individuality and enhance their
health & self-confidence every
day.
05.19 11.19
Developing
existing & new
revenue
streams
Launch MVP
Platform
Cuca Intima
Hit 225k
revenue with
LindaBra
14
04.20
Funding
1 Mio
10.19
Developing/
improving marketing
campaigns
Kick-off team hires
marketing, content &
customer care
12.19
Intensive platform
development
improving KPIs

15. Cuca Intima will be the
One Stop Shop
for female health
ü Huge target audience
ü Fast growing high potential market
ü First mover within FemTech
ü Multiple revenue & marketing streams
ü Holistic approach combining
E-Commerce & content
ü Awesome team ready to grow
ü Good cause - supporting women
& the environment
Let’s join forces!
Linda Wonneberger
Founder & CEO Comfexy GmbH
T +49 30 5057 7557
E linda@cucaintima.com
A Linienstr. 116, 10115 Berlin
M +49 176 80420 200
www.cucaintima.com
15