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Slay It by Ear
- 1. Slay It by Ear Building a Better University Podcast UConn – University Communications #heweb19 | #COM9 Julie Bartucca Kenneth Best Tom Breen
- 3. “The UConn 360 podcast is indeed the best UConn podcast in the known universe, hands down.” -Apple Podcasts review “To me, it was a thinly researched, poorly presented piece of shoddy journalism.” - An unhappy alum • Launched Feb. 2018 • 43 episodes • 11,500 downloads
- 4. 4
- 5. The quest Creating a podcast that ... • Elevates the brand without feeling like marketing • Engages key audiences • Tells UConn’s story in a new way • Provides a peek into lesser-known areas
- 6. Getting blessings from the king and queen • Expertise • Freedom • Variety • Benefits
- 7. Setting forth MAKE A PLAN
- 8. • Make a plan, but stay nimble ○ Weekly > Biweekly ○ Slickly produced segments > Q&As • What tasks will you need to perform? ○ Reporting ○ Recording ○ Editing ○ Uploading ○ Promoting Setting forth
- 9. The Knight The Wizard The Facilitator of Sorts Choose your heroic role
- 10. Provisions for the journey
- 11. Provisions for the journey
- 12. • Behringer Xenyx X 1222 USB 16-channel mixer • Heil Pro 20 microphones (4) with 6-foot XLR cables • Atlas desktop mic stands (4) • AKG 4-channel amplifier headphone box • Good headphones (AKG K 92 and Sennheiser DH 380 pro) • Zoom H2n portable recorder with accessory kit • Mini Mac computer • Comrex audio-to IP link for connection to radio stations Total spent = ~$1400 Provisions for the journey
- 13. • Editing - Audacity • Hosting - Podbean ($108/year) • Website - uconn.edu/uconn360-podcast • Music - Universal Production Music subscription • Logo - in-house graphic designer • Twitter @UConnPodcast Provisions for the journey
- 14. Beware: Dragons! Ogres! Bad audio!
- 15. Bad audio
- 18. Spending too much time having fun on the podcast
- 19. Not knowing your limits
- 20. Homogeneous voices and topics
- 21. To avoid bad interviews: • Prepare • Be quiet • Full sentences • Open questions, active listening • Think inverted pyramid • Remember you’ll have to edit this later, Julie • Is there something you wish I asked? Interviewing flubs
- 22. Obsessing over every breath you take
- 23. • Content that works in many different venues ○ WHUS student radio ○ UConn Today posts ○ Social, newsletters • Faculty promotion/Media relations • Awards! • Praise/positive feedback/engagement Slaying the dragon
- 24. • Always be promoting – social, digital and bus ads, WHUS • Metrics • Guarding against burnout • Accessibility • The future Happily ever after … (or is it?)
- 26. The end Tom Breen tom.breen@uconn.edu @tjbreen Kenneth Best kenneth.best@uconn.edu Julie Bartucca julie.bartucca@uconn.edu @juliebartucca uconn.edu/uconn360-podcast @uconnpodcast