Today music indstry has become more and more reliant on data for sales, streams, downloads, engagement and other like metrics. Prepositional analytics are equally important. Led by Hit Songs Deconstructed Co-Founders Yael and David Penn, this presentation will focus on how prepositional data points extracted from hit songs can be strategically used to make songwriting and business decisions. Topics include quantifying gut feelings with factual data, creative approaches to benchmarking, spotting evolving trends, improving communication between executives and creatives, and more.
2. Agenda
• Hot 100Top 10Trends&Characteristics (2013-2017+ Q1 2018)
• Overall Top10
• Seasonal Trends
• Identifyingand Capitalizing on Memes
• Creative Benchmarking: CryingInTheClub &Havana
3. About Hit Songs Deconstructed
Hit Songs Deconstructed is a tool to understand today's mainstream music scene
at the compositional level
4. 4
• Songwriters
• Producers
• Engineers
• Labels
• Publishers
• Universities, educators & students
throughout the world
Who uses Hit Songs Deconstructed?
10. They complement craft, talent and tools being used by
songwriters, producers, A&Rs and other music industry professionals to
make strategic songwriting, production and business decisions.
Compositional analytics provide insight into the
current state of mainstream music at the compositional level.