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#PromotionsLab
DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE
Sweepstakes:
Reimagined
#PromotionsLab
Matt Coen
President & Co-Founder
matt@secondstreet.com
@mcoen
Doug Villhard
President & Co-Founder
doug@secondstreet.com
@DougVillhard
Presenters
Julie Foley
Director of Affiliate Success
julie@secondstreet.com
@julie_foley
#PromotionsLab
Follow
@secondstreetlab
on Twitter!
    
Want to win an exclusive prize?
Tweet the most with our hashtag
#promotionslab    
Note: We are recording this webinar
and you will receive an email with links
to the recording.
Questions
#PromotionsLab
Who We Are
#PromotionsLab
Our Partners3,000 media companies & growing
#PromotionsLab
• What are Sweepstakes?
• Benefits of Sweepstakes
• New Sweepstakes Demo
• Revenue Opportunities
• Takeaways
• Q&A
Agenda
#PromotionsLab
What are
sweepsTAKES?
#PromotionsLab
What is a Sweepstakes?
#PromotionsLab
Works On All Platforms
#PromotionsLab
Sponsored
#PromotionsLab
Advertiser-Model
#PromotionsLab
Internal List Builder
#PromotionsLab
Benefits of
sweepsTAKES
#PromotionsLab
#PromotionsLab
Drive Digital Revenue 1
#PromotionsLab
$75,000 in
Revenue
Omaha World-Herald
#PromotionsLab
Target New Advertisers 2
#PromotionsLab
WEZB-FM
#PromotionsLab
Build Email Database 3
#PromotionsLab
25,246 Opt-Ins
Toronto Sun
75%
OPT-
IN
RATE
75%
OPT-
IN
RATE
#PromotionsLab
Grow Facebook Likes 4
#PromotionsLab
WRAL-TV
75,000 Likes
#PromotionsLab
Drive Leads 5
#PromotionsLab
Driving Leads
#PromotionsLab
#PromotionsLab
Support Core Product 6
#PromotionsLab
Entercom
3,455,133 Entries
Liste
n to
Win
Liste
n to
Win
#PromotionsLab
Excite Your Audience 7
#PromotionsLab
#PromotionsLab
#PromotionsLab
Challenges &
requested
features
#PromotionsLab
We asked you what would
make running a
sweepstakes EASIER.
Here’s what you said.
#PromotionsLab
Make it easy to train my team.
#PromotionsLab
Create without HTML & CSS knowledge.
#PromotionsLab
Walk me through set up so I don’t miss a
step.
#PromotionsLab
Scheduling Facebook contests are
important.
#PromotionsLab
Mobile is super important.
#PromotionsLab
You wanted to make a
BEAUTIFUL
sweepstakes, and you
wanted to do it
QUICKLY and
EASILY.
#PromotionsLab
Now you can.
#PromotionsLab
The New
Sweepstakes
Platform
#PromotionsLab
Building a Sweepstakes
secondstreet.com/sweeps
“Second Street’s new
sweepstakes tool cut my
set-up time in half.
I love the design templates
– I keep finding new ways
to use them.”
- Chris Coris, Milwaukee Radio Group
secondstreet.com/sweeps
secondstreet.com/sweeps
secondstreet.com/sweeps
#PromotionsLab
Let’s take a
closer look
secondstreet.com/sweeps
secondstreet.com/sweeps
secondstreet.com/sweeps
secondstreet.com/sweeps
secondstreet.com/sweeps
#PromotionsLab
Revenue
opportunities
secondstreet.com/sweeps
secondstreet.com/sweeps
Sponsored Sweepstakes Presenting Sponsorship
Print Campaign including logo:
• 3 col. x 10” promotional ads (3 total)
• 1 Sunday ½ page promotional ad
Digital Campaign including:
• 50,000 728×90 ROS impressions
• Customized thank you page with coupon or offer
Email Campaign including logo:
• Invitation email to promotional database of 80,000
• Thank you email to all entrants with coupon or offer
Email opt-in checkbox on the registration page
Facebook Like box on the registration page
Social Campaign including:
• Mentions on Facebook & Twitter at least once a week
Investment: $5,500
secondstreet.com/sweeps
secondstreetlab.com/sweeps
How-TosHow-TosCase StudiesCase Studies
PlaybooksPlaybooks
#PromotionsLab
Takeaways
secondstreet.com/sweeps
Success Checklist
secondstreet.com/sweeps
Real-Time Dashboard
secondstreet.com/sweeps
Design Templates
secondstreet.com/sweeps
Responsive Front & Back End
secondstreet.com/sweeps
Smart Registration
secondstreet.com/sweeps
Scheduling Facebook Contests
secondstreet.com/sweeps
The new sweepstakes
tool is included with a
UPICKEM license.
If you don’t have one, email
sales@secondstreet.co
m for more information.
#PromotionsLab
Next Steps
secondstreet.com/sweeps
New Sweeps is Available Now
Old Sweeps Retires June 11, 2014
#PromotionsLab
Matt Coen
President & Co-Founder
matt@secondstreet.com
@mcoen
Doug Villhard
President & Co-Founder
doug@secondstreet.com
@DougVillhard
Q&A
Julie Foley
Director of Affiliate Success
julie@secondstreet.com
@julie_foley

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Sweepstakes Reimagined

Notas do Editor

  1. Julie
  2. Julie
  3. In terms of some housekeeping items If you have questions, feel free to use the Questions module in the Go to webinar panel You can also tweet with us – follow @secondstreetlab on Twitter. We’re going to do a fun contest! Be the person who tweets the most using the hashtag #promotionslab to win a fun prize. We’re going to record this and everyone who registers will get an email within 48 hours with the recording The recording, slides and takeaways will also be up 24/7 at secondstreetlab.com Survey at the end – your feedback is welcomed
  4. Julie
  5. Julie
  6. Julie
  7. Julie
  8. Julie
  9. Julie
  10. Julie
  11. Julie
  12. Matt
  13. Matt
  14. Matt
  15. Let me show you the kinds of campaigns that are driving revenue Auto Dealers Restaurants Financial Institutions Housing and Real Estate All turning to media to run contests for them Real momentum behind this People are paying really good money - reaching advertisers you don’t work with today
  16. Matt: What’s the story?
  17. Matt
  18. Matt: for advertiser
  19. Matt
  20. Matt - For WRAL.
  21. Matt
  22. Ability to collect additional lead data
  23. 448 entrants, 30 people said next 3 months, 13 people said next month, 12 people said 6 months, TALK ABOUT HOT, QUALIFIED LEADS
  24. Matt
  25. Let me show you the kinds of campaigns that are driving revenue Auto Dealers Restaurants Financial Institutions Housing and Real Estate All turning to media to run contests for them Real momentum behind this People are paying really good money - reaching advertisers you don’t work with today
  26. We interviewed you and here’s what we heard the pain points. We spoke to dozens of partners, here’s what we learned. Change all articles to positive
  27. Matt
  28. Matt
  29. Matt
  30. Matt
  31. Matt
  32. Doug does demo
  33. Doug
  34. Doug
  35. Doug
  36. Doug does demo
  37. Get wrapper of website
  38. Get wrapper of website
  39. Julie
  40. Julie
  41. SecondStreetLab.com is your go-to place for industry insights, case studies, promotion examples and downloadable tools to help you be more successful with promotions The URL on your screen will take you to a special page on the Lab with content related to this course While you’re there, we hope you'll sign up for our newsletter and follow us on social media
  42. Julie