2. #PromotionsLab
Matt Coen
President & Co-Founder
matt@secondstreet.com
@mcoen
Doug Villhard
President & Co-Founder
doug@secondstreet.com
@DougVillhard
Presenters
Julie Foley
Director of Affiliate Success
julie@secondstreet.com
@julie_foley
3. #PromotionsLab
Follow
@secondstreetlab
on Twitter!
Want to win an exclusive prize?
Tweet the most with our hashtag
#promotionslab
Note: We are recording this webinar
and you will receive an email with links
to the recording.
Questions
53. secondstreet.com/sweeps
Sponsored Sweepstakes Presenting Sponsorship
Print Campaign including logo:
• 3 col. x 10” promotional ads (3 total)
• 1 Sunday ½ page promotional ad
Digital Campaign including:
• 50,000 728×90 ROS impressions
• Customized thank you page with coupon or offer
Email Campaign including logo:
• Invitation email to promotional database of 80,000
• Thank you email to all entrants with coupon or offer
Email opt-in checkbox on the registration page
Facebook Like box on the registration page
Social Campaign including:
• Mentions on Facebook & Twitter at least once a week
Investment: $5,500
65. #PromotionsLab
Matt Coen
President & Co-Founder
matt@secondstreet.com
@mcoen
Doug Villhard
President & Co-Founder
doug@secondstreet.com
@DougVillhard
Q&A
Julie Foley
Director of Affiliate Success
julie@secondstreet.com
@julie_foley
Notas do Editor
Julie
Julie
In terms of some housekeeping items
If you have questions, feel free to use the Questions module in the Go to webinar panel
You can also tweet with us – follow @secondstreetlab on Twitter. We’re going to do a fun contest! Be the person who tweets the most using the hashtag #promotionslab to win a fun prize.
We’re going to record this and everyone who registers will get an email within 48 hours with the recording
The recording, slides and takeaways will also be up 24/7 at secondstreetlab.com
Survey at the end – your feedback is welcomed
Julie
Julie
Julie
Julie
Julie
Julie
Julie
Julie
Matt
Matt
Matt
Let me show you the kinds of campaigns that are driving revenue
Auto Dealers
Restaurants
Financial Institutions
Housing and Real Estate
All turning to media to run contests for them
Real momentum behind this
People are paying really good money - reaching advertisers you don’t work with today
Matt: What’s the story?
Matt
Matt: for advertiser
Matt
Matt - For WRAL.
Matt
Ability to collect additional lead data
448 entrants, 30 people said next 3 months, 13 people said next month, 12 people said 6 months,
TALK ABOUT HOT, QUALIFIED LEADS
Matt
Let me show you the kinds of campaigns that are driving revenue
Auto Dealers
Restaurants
Financial Institutions
Housing and Real Estate
All turning to media to run contests for them
Real momentum behind this
People are paying really good money - reaching advertisers you don’t work with today
We interviewed you and here’s what we heard the pain points.
We spoke to dozens of partners, here’s what we learned.
Change all articles to positive
Matt
Matt
Matt
Matt
Matt
Doug does demo
Doug
Doug
Doug
Doug does demo
Get wrapper of website
Get wrapper of website
Julie
Julie
SecondStreetLab.com is your go-to place for industry insights, case studies, promotion examples and downloadable tools to help you be more successful with promotions
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