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5.How did you
attract/address your
audience?
BY SCOTT WALKER
Generic Conventions
 I have used clothing such as Jordans, Adidas, Topman and Nike to
entice the reader by showing their favourite brands. The artists I
have used in my cover-lines are either existing artists whom the
audience will be familiar with or made up artists who’s names I have
created using a typical method of choosing their name for example
T.Y.B and K-Fizl.
 The background of the images used help the audience relate to the
Featured artist as he is in an urban and ‘grimey’ background , this is
a convention of the genre as quite often music videos and album
covers will feature this type of environment.
Appealing to a working
class
 The clothing I have chosen is not unachievable, they are items that
the audience can look to buy, therefore they aren’t frustrated by
the artist and don’t see him as being boastful and trying to be
better than his upbringing.
 As most of the artist come from humble beginnings, the readers can
use them as inspirations as they have been through similar situations
and have come out stronger and better for it.
 The language I have used is specifically targeted towards the
lower/working class. I tried to use language that the audience
would be used to, such as ‘beef’ and
The Colour Scheme
 I have kept a rather basic colour scheme as the genre isn’t very
over the top and outrageous it is usually low budget and sincere.
The genre has stayed relatively true to its origins with the goal of
making its own form of ‘mainstream’. This allows me the freedom to
use a wide rang e of colours, although I have tried to keep the
urban and grimey look for the contents and double page spread.
 I have tried to keep all of the fonts the same 2 colours, Red and
white. I have done this as I feel that if there are too many colours it
could come across as a music magazine
Annotated Images
I have used an Urban style
for my masthead so that I
feel that the audience I am
targeting will respond most
to this style, as something like
a graffiti masthead would
look too childish and they
would not want to read this
magazine.
I used a featured strip
for my magazine as
the reader I am
targeting will want to
know exactly what the
main features of the
magazine are and
don’t really want to
flick through each
individual page to
work out what articles
they want to read.

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Evaluation Q5

  • 1. 5.How did you attract/address your audience? BY SCOTT WALKER
  • 2. Generic Conventions  I have used clothing such as Jordans, Adidas, Topman and Nike to entice the reader by showing their favourite brands. The artists I have used in my cover-lines are either existing artists whom the audience will be familiar with or made up artists who’s names I have created using a typical method of choosing their name for example T.Y.B and K-Fizl.  The background of the images used help the audience relate to the Featured artist as he is in an urban and ‘grimey’ background , this is a convention of the genre as quite often music videos and album covers will feature this type of environment.
  • 3. Appealing to a working class  The clothing I have chosen is not unachievable, they are items that the audience can look to buy, therefore they aren’t frustrated by the artist and don’t see him as being boastful and trying to be better than his upbringing.  As most of the artist come from humble beginnings, the readers can use them as inspirations as they have been through similar situations and have come out stronger and better for it.  The language I have used is specifically targeted towards the lower/working class. I tried to use language that the audience would be used to, such as ‘beef’ and
  • 4. The Colour Scheme  I have kept a rather basic colour scheme as the genre isn’t very over the top and outrageous it is usually low budget and sincere. The genre has stayed relatively true to its origins with the goal of making its own form of ‘mainstream’. This allows me the freedom to use a wide rang e of colours, although I have tried to keep the urban and grimey look for the contents and double page spread.  I have tried to keep all of the fonts the same 2 colours, Red and white. I have done this as I feel that if there are too many colours it could come across as a music magazine
  • 5. Annotated Images I have used an Urban style for my masthead so that I feel that the audience I am targeting will respond most to this style, as something like a graffiti masthead would look too childish and they would not want to read this magazine. I used a featured strip for my magazine as the reader I am targeting will want to know exactly what the main features of the magazine are and don’t really want to flick through each individual page to work out what articles they want to read.