How do youth see the role of work in their lives? My target audience is the leadership in the consulting firm I work for and respectively leadership of all companies and organisations in developed countries such as Switzerland but also in developing countries. Why is it essential? Because it is essential for leaders to understand how do youth see the role of work in their lives. The message that I want to convey is that it is essential that an employer understands and is able to answer the aspirations of the workforce of tomorrow, which are the youth of today.