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CSR 2.0
Sustainable Business & The Networked Stakeholder




Sebastian Straube                          Tomasz Rudolf
1          2 3 4
Set        Set          Define        Engage the
business   CSR/Sustai   CSR/Sustain   Networked
goals      nability     ability       Stakeholder
           Goals        Strategy
1. Business Goals
Why does your company
        exist?
PARTNERS                       PROCESSES                       PRODUCTS    COMMUNICATION      CUSTOMER
                                                                                   CHANNELS         SEGMENTS




                                    RESSOURCES                       JOBS DONE   SALES & DELIVERY
                                                                                    CHANNELS




                                    COSTS                                              REVENUES




Źródło: Innovatika na podstawie A. Osterwalder, Business Model Generation
COSTS   REVENUES
                   7
2. CSR/Sustainability Goals
Why do we need
CSR/Sustainability?
PARTNERS         PROCESSES     PRODUCTS      COMMUNICATION      CUSTOMER
                                               CHANNELS         SEGMENTS




                 RESSOURCES    JOBS DONE     SALES & DELIVERY
                                                CHANNELS




               COSTS                               REVENUES




SOCIAL COSTS       ENVIRONMENTAL      SOCIAL BENEFITS      ENVIRONMENTAL
                        COSTS                                 BENEFITS
                                                                           10
3. CSR/Sustainability Strategy
12
13
14
Redesign commerce
                                                                            Sensitising stakeholders
                                               Resource-efficient transportation
                                        Closing the loop
                         Renewable energy
            Benign emissions

Eliminate waste

                                                                                                            15
4. The role of the networked stakeholder
    and social media in the realisation
                 of CSR 2.0
NGO

                                                                                                SUBSIDIARY
                                                    INVESTORS                                    COMPANY



                                                                                                             MEDIA
                                              TRADE
                                              UNIONS



                                                                                                               EMPLOYEES
                                  SHAREHOLDER
                                                                                     FIRM



                                                                                                               CLIENTS
                                          SUPPLIERS



                                                                                                        CONSUMERS
                                                    ENVIRONMENT


                                                                                              LOKAL
                                                                          GOVERNMENTAL      COMMUNITY
                                                                            AGENCIES




                                                                                                                           17
Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.
NGO


                                                       Inverstors                           Subsidiary Company




                                                                                                            Media
                                    Trade Unions



                                                                                                                     Employees


                                 Shareholders

                                                                                     FIRM
                                                                                                                     Clients

                                 Supplieres



                                                                                                                     Consumers


                                  Environment


                                                                                                           Local Community

                                                           Governmental
                                                             agencies




                                                                                                                                 18
Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.
NGO


                                                       Inverstors                           Subsidiary Company




                                                                                                            Media
                                    Trade Unions



                                                                                                                     Employees


                                 Shareholders

                                                                                     FIRM
                                                                                                                     Clients

                                 Supplieres



                                                                                                                     Consumers


                                  Environment


                                                                                                           Local Community

                                                           Governmental
                                                             agencies




                                                                                                                                 19
Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.
FIRM




       20
http://www.interfaceflorcutthefluff.com/   http://www.btplc.com/Responsiblebusiness/   http://csrperspective.com/category/bt-csr/
                                           Ourstory/Blog/default.aspx




                                                                                                       Blogs
                                                                                                                                    21
http://twitter.com/#!/dell4good   http://twitter.com/#!/RitzCarltonCSR




                                          Microblogs
                                                                         22
http://www.youtube.com/timberland   http://www.youtube.com/starbucks




                                                                       Video
                                                                           23
http://www.willyoujoinus.com/energyville/

                                                http://www.btplc.com/Responsiblebusiness/




                                            Interactive games
                                                                                            24
http://knowledge.allianz.com/   http://missionzero.org/




                                                          Portals
                                                                25
http://wiki.sdn.sap.com/wiki/display/CSR/Sustainability+Home




                                                               Wiki
                                                                  26
http://www.openplanetideas.com/

                                    http://www.toyota.com/ideas-for-good/




                                  Crowdsourcing
                                                                            27
http://www.sapsustainabilityreport.com/




                                          http://www.justmeans.com/companies/cisco-systems/9519.html




                                                   iReporting
                                                                                                       28
Case TOMS Shoes
Shoes producer, who for one purchased
pair of shoes will give one for children in need.

   How would you engage the networked
       stakeholder in this activities?
TOMS has 879.207 followers on Twitter (21.10.2011)
Over 1 Million Fans on Facebook
Annual „Day Without Shoes”
Banners for the fans…
Materials which help to organize a local event
Materials which help to organize a local event
During the year: Organize „Style Your Shoes Party”
Come and meet the „Chief Shoe Giver”
Take part in the „Shoe Drop”
Establish at your University a ...
Share your …
1          2 3 4
Set        Set          Define        Engage the
business   CSR/Sustai   CSR/Sustain   Networked
goals      nability     ability       Stakeholder
           Goals        Strategy
„We have a dream…”
MISSION
 SOCIAL COSTS   ENVIRONMENTAL   SOCIAL BENEFITS   ENVIRONMENTAL
                     COSTS                           BENEFITS




                                                                  45
46
„and the GOOD thing is ...”
„We are not alone”
Join us!
Thank you!




   Sebastian Straube                             Tomasz Rudolf
sebastian.straube@iob.org.pl                tomasz.rudolf@innovatika.com

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CSR 2.0 english version