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Online Marketing Business Models

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Sebastian Wallroth
Sebastian Wallroth

Monetization Models with Performance based Affiliate Marketing 2008-12-17 | zanox group Sebastian Wallroth | Director Innovation & Cooperation

NegóciosTecnologia
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Monetization Models with Performance based Affiliate Marketing 2008-12-17 | zanox group Sebastian Wallroth | Director Innovation & Cooperation
Agenda ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to monetize an Online Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to monetize? Good news: Market is growing.
How to monetize? Bad news: no. of competitors growing.
How to monetize? No. of competitors growing. Worldwide.
How to monetize? Go!
How to monetize? Bad news: banner blindness. Heatmaps from eyetracking studies: The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didn't attract any fixations. Green boxes were drawn on top of the images after the study to highlight the advertisements. http://www.useit.com/alertbox/banner-blindness.html
Think ahead banners. Join a Schnupperkurs Performance Marketing. How to monetize?
Schnupperkurs performance marketing Business model
Schnupperkurs performance marketing Advertising media ,[object Object],[object Object],[object Object]
Schnupperkurs performance marketing API ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://wiki.zanox.com/en/Web_Services
[object Object],[object Object],[object Object],[object Object],[object Object],Schnupperkurs performance marketing Think ahead banners.
Schnupperkurs performance marketing Think ahead banners. 136 2.531 343.588 2 4 0 4 543 1.374.351 Banner Common C 369 116 42.844 2 5 0 5 1.847 214.220 Flash Special A 47 1.112 51.842 2 5 0 5 233 259.212 Banner Special C 47 830 39.022 2 5 0 5 235 195.110 Banner Category B 7 40 296 2 6 0 6 44 1.774 Textlink Special A 72.856 2 138.273 2 6 0 6 437.135 829.637 Banner Special A 3 115 375 3 8 0 8 26 2.998 Textlink Special B 12 1.862 22.803 3 8 0 8 98 182.427 Interactive Admedia B 557 532 296.234 3 8 0 8 4.456 2.369.871 Banner Special B 39 178 6.947 7 17 1 17 663 118.093 Banner Category A 13 1.098 14.554 14 36 2 36 477 523.961 Banner Common A 26 43 1.117 43 108 5 108 2.795 120.593 Interactive Admedia A 53 1 58 -   15 328 17.445 19.043 Product Deeplink 75 480 35.781 -   18 389 29.022 13.918.840 Banner Common B 240 2 526 -   56 1.244 298.980 654.065 Textlink Common Clicks / Sales Views / Clicks Views / Sales % S clean S clean % Sales Sales Clicks Views Ad media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Schnupperkurs performance marketing Think ahead banners.
Case study | what should I read next?
Case study | iRead.com
Case study | facebook.com : shoes ,[object Object],[object Object]
Case study | polyvore.com
Case study | brigitte.de Kleiderschrank (OTTO Group)
Case study | shopotainment
Case study | iliketotallyloveit.com
Case study | slifter.com
Case study | tripit.com
Case study | cokefridge.de
Case study | smeet.de
Case study | Viigo
Case study | infoclips.tv
Think ahead banners. http ://xing.com/profile/Sebastian_Wallroth http://twitter.com/real68er http ://slideshare.com/sebastian/68/online-marketing-business-models

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Online Marketing Business Models

  • 1. Monetization Models with Performance based Affiliate Marketing 2008-12-17 | zanox group Sebastian Wallroth | Director Innovation & Cooperation
  • 2.
  • 3.
  • 4. How to monetize? Good news: Market is growing.
  • 5. How to monetize? Bad news: no. of competitors growing.
  • 6. How to monetize? No. of competitors growing. Worldwide.
  • 8. How to monetize? Bad news: banner blindness. Heatmaps from eyetracking studies: The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas. Gray areas didn't attract any fixations. Green boxes were drawn on top of the images after the study to highlight the advertisements. http://www.useit.com/alertbox/banner-blindness.html
  • 9. Think ahead banners. Join a Schnupperkurs Performance Marketing. How to monetize?
  • 11.
  • 12.
  • 13.
  • 14. Schnupperkurs performance marketing Think ahead banners. 136 2.531 343.588 2 4 0 4 543 1.374.351 Banner Common C 369 116 42.844 2 5 0 5 1.847 214.220 Flash Special A 47 1.112 51.842 2 5 0 5 233 259.212 Banner Special C 47 830 39.022 2 5 0 5 235 195.110 Banner Category B 7 40 296 2 6 0 6 44 1.774 Textlink Special A 72.856 2 138.273 2 6 0 6 437.135 829.637 Banner Special A 3 115 375 3 8 0 8 26 2.998 Textlink Special B 12 1.862 22.803 3 8 0 8 98 182.427 Interactive Admedia B 557 532 296.234 3 8 0 8 4.456 2.369.871 Banner Special B 39 178 6.947 7 17 1 17 663 118.093 Banner Category A 13 1.098 14.554 14 36 2 36 477 523.961 Banner Common A 26 43 1.117 43 108 5 108 2.795 120.593 Interactive Admedia A 53 1 58 -   15 328 17.445 19.043 Product Deeplink 75 480 35.781 -   18 389 29.022 13.918.840 Banner Common B 240 2 526 -   56 1.244 298.980 654.065 Textlink Common Clicks / Sales Views / Clicks Views / Sales % S clean S clean % Sales Sales Clicks Views Ad media
  • 15.
  • 16. Case study | what should I read next?
  • 17. Case study | iRead.com
  • 18.
  • 19. Case study | polyvore.com
  • 20. Case study | brigitte.de Kleiderschrank (OTTO Group)
  • 21. Case study | shopotainment
  • 22. Case study | iliketotallyloveit.com
  • 23. Case study | slifter.com
  • 24. Case study | tripit.com
  • 25. Case study | cokefridge.de
  • 26. Case study | smeet.de
  • 27. Case study | Viigo
  • 28. Case study | infoclips.tv
  • 29. Think ahead banners. http ://xing.com/profile/Sebastian_Wallroth http://twitter.com/real68er http ://slideshare.com/sebastian/68/online-marketing-business-models