Social Images Panel Karen O’Brien, Wunderman (moderator) Marissa Brooks, glassybaby Yoli Chisholm, Microsoft Shauna Causey, Decide.com, Ken Leverenz, Getty Images Images are the New Headline A picture is worth 1,000 words and In social media images are becoming more important than ever. We only need to look to Instagram, Facebook cover photo, Tumbler and Pinterest as examples of how powerful images have become. In this new paradigm, marketers need an image strategy for social media that goes beyond their brand. In this session we will look at several leading brands that are using images in innovative ways through social media to drive traffic, engagement and revenue.

1. Images Are The New Headline

2. Images Are The New Headline
Karen O’Brien
Wunderman
Ken Leverenz
Getty Images
Yoli Chisholm
Microsoft
Marissa Brooks
glassybaby
Shauna Causey
Decide.com
#SIC2012

3. HOW WE LOOK NOW//
4 Visual Trends from Social
Media
Ken Leverenz
Getty Images

43. Yoli Chisholm
Digital Innovation Lead
Microsoft

44. Imagery: Key Moment of Truth
INSPIRE DESIRE
INSPIRE DELIGHT
INSPIRED DESIGN
INSPIRE DIALOGUE

45. PORN FOR
PRODUCT

46. INSPIRE DESIRE

47. WANT

49. INSPIRE DELIGHT

50. DISCOVER

51. SEARCH

52. INSPIRED DESIGN

53. BEAUTY

54. INSPIRED DESIGN

56. INSPIRE DIALOGUE

61. Marissa Brooks
Digital Media Manager

68. @ShaunaCausey Decide.com & SMC Seattle

69. Images— a 360 view:
• Storytelling
• Sharing data
• Garnering feedback
• Informing product decisions
• Incorporating website
designs
• Fostering a participatory
marketing culture

70. Storytelling and sharing data

78. Using images to inform design

81. Creating a participatory product and marketing
culture

82. Featuring
Fan
Faves

90. @ShaunaCausey / @Decide