Presenters:
Di Dang, POP, Emerging Tech Lead
Julia Copley, POP
Connections Strategist
To design, develop, and market inclusively is not just the right thing to do, it's the smartest business decision you can make. We'll discuss case studies and actionable takeaways for how you can be inclusive in your emerging tech focus. See how first movers are already owning market share, and learn how you can build your brand to thrive in this brave new world.
2. Agenda
What is inclusion
POV on inclusion in Emerging
Tech
Why it matters
Examples in the wild
Business case studies for IiET
Recap and takeaways
Q&A
13. Emerging platforms that engage,
make welcome, and are made for
underserved groups, not just early
adopters
WHAT WE MEAN WHEN WE SAY
INCLUSION IN EMERGING TECH
21. BUILT FOR LONG TERM = INCLUSIVELY
• Rising demographic trends
22. BUILT FOR LONG TERM = INCLUSIVELY
• Rising demographic trends
• Mission-minded businesses do better
23. BUILT FOR LONG TERM = INCLUSIVELY
• Rising demographic trends
• Mission-minded businesses do better
• Your competitors will be
24. BUILT FOR LONG TERM = INCLUSIVELY
• Rising demographic trends
• Mission-minded businesses do better
• Your competitors will be
• Final product will be better
25. What’s in it
for you
What is inclusion
POV on inclusion in Emerging
Tech
Why it matters
Examples in the wild
Business case studies for IiET
Recap and takeaways
Q&A
30. this came to my school in new jersey today
and we went to different collages and we
went to space and underwater and in Athens
Greece it was awesome
“YouTube reviewer
This has to be the best day I’ve had teaching in a
long time. I’ve enjoyed this so much, and I know my
students did too.Marty Sharpe, CTO, Catawba County Schools, quoting a school facilit“
Rusty – I just slapped
these onto the page,
can you make them
look less crappy?
39. AMAZON ECHO
My husband is wheelchair-bound. With Alexa he has a
great deal of control of his environment in ways that
make him much more independent. Others might enjoy
Echo for fun and convenience, but for him it is a lifeline!
“Amazon Echo user review, June 2015
I can get out of bed and say quietly, ‘Alexa,
turn on the kitchen light.’ And then I can see
where I’m going so I don’t fall down the
stairs.
“Bev Weiler, visually-impaired Amazon Echo owner, 2017
40. POSITIVE BUSINESS IMPACT
All US households
118m
2017
Amazon Echo sales
16.1m https://www.voicebot.ai/2017/06/19/survey-says-18-8-million-amazon-echo-devices-sold/
Smart speaker homes
23m
41. POSITIVE BUSINESS IMPACT
All US households
118m
2017
Amazon Echo sales
16.1m
2020
https://www.voicebot.ai/2017/06/19/survey-says-18-8-million-amazon-echo-devices-sold/
Smart speaker homes
23m
Smart speaker homes
94m
Amazon Echo sales
65.8m
All US households
124m
44. When Sidra took me outside, I turned in a circle,
seeing the landscape of tents and dirt, searching for
where they ended. But no, the tents went on forever.
Eighty-four thousand people.
“And this is just one camp,” I thought.
“Erica Swallow, MIT’s The Tech
45.
46. POSITIVE BUSINESS IMPACT
2014 2015
$204M
UNICEF Funds for Humanitarian Action
200
175
150
125
$139
M
Millions$
US
https://www.unicef.org/publications/files/UNICEF_Annual_Report_2015_En.pdf
47. POSITIVE BUSINESS IMPACT
2014 2015
$204M
UNICEF Funds for Humanitarian Action
200
175
150
125
$139
M
Millions$
US
Millionsof
Devices
https://www.unicef.org/publications/files/UNICEF_Annual_Report_2015_En.pdf
Total predicted devices shipped by EOY
2017
2.5
1.0
.5
0
2.23 M
Samsun
g Gear
VR
Oculus
Rift
HTC
Vive
PlayStation
VR
Google
Daydrea
m
6.8 M
1.0 M
.4 M
.75 M
1.5
2.0
49. RECAP
• Rapid change
• Early market share
• Rising demographic trends
• You can assist (or lead!) now
Landing slide for each
section.
50. NEXT STEPS
• Have diverse and inclusive stakeholders
• Test early, test often, with diverse and inclusive audience
• Think long-term loyalty as well as short-term acquisition
• Join the conversation
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