A look at common mistakes made when designing and marketing infographics. Originally presented at Pubcon Vegas 2014.

1. @DavidWallace
DUMB & DUMBER GUIDE:
HOW NOT TO DO
INFOGRAPHICS
David Wallace: CEO - SearchRank

2. @DavidWallace
WHY INFOGRAPHICS KICK ASS!

3. THE AVERAGE PERSON IS
SUBJECT TO 174
NEWSPAPERS FULL OF
INFORMATION EVERY DAY!
99% OF ALL SENSORY
INFORMATION IS FILTERED
OUT BY THE BRAIN ALMOST
IMMEDIATELY
THIS MEANS ONLY 1% OF
INFORMATION ACTUALLY
GETS THROUGH TO THE
BRAIN
Image Credit: http://neomam.com/

4. @DavidWallace
PUBLISHERS WHO USE
INFOGRAPHICS IN THEIR
CONTENT MARKETING
STRATEGY GROW IN TRAFFIC ON
AVERAGE OF 12% MORE THAN
THOSE WHO DON’T!

5. @DavidWallace
INFOGRAPHICS: NOT-SO-NEW
WHILE A RELATIVELY
NEW TERM TO
INTERNET MARKETING,
INFOGRAPHICS HAVE
BEEN USED
THROUGHOUT HISTORY,
EVEN DATING BACK TO
CAVEMEN.

7. (c. 1926) (c. 1930)

8. @DavidWallace
TYPES OF INFOGRAPHICS
Static Animated
Video Interactive

9. @DavidWallace
INFOGRAPHIC DESIGN MISTAKES

10. @DavidWallace
DESIGN: (UGLY INFOGRAHICS)
NO MATTER HOW
GOOD THE IDEA,
POOR DESIGN
WILL KILL THE
EFFECTIVENESS
OF AN
INFOGRAPHIC.

13. @DavidWallace
DISPLAY: TOO SMALL
IF AN INFOGRAPHIC IS NOT
LARGE ENOUGH TO READ,
IT HAS FAILED MISERABLY!
IT’S OKAY TO SCALE IMAGES
BUT ALWAYS
PROVIDE A FULL SIZE
VERSION

14. @DavidWallace
GRAMMAR: ERRORS
MIS-SPELTINGS &
OTHER GRAMMUR
ERRERS ARE MUCH
HARDER TOO FIX
ONCE
INFERGRAPHIC IS
COMPLET.
#JUSTSAYING

15. @DavidWallace
DATA: BAD INFO
JUST BECAUSE YOU
“GOOGLED” IT
DOESN’T MEAN IT’S
TRUE!
GET RELIABLE &
FACTUAL DATA
FROM CREDIBLE
SOURCES.

16. @DavidWallace
NO CITATIONS (SOURCES)
IF INFOGRAPHIC
INCLUDES
HISTORICAL FACTS,
CURRENT TRENDS,
DEFINITIONS & THE
LIKE, DON’T FORGET
CITATIONS / SOURCES

17. @DavidWallace
WTF: IS THIS EVEN AN INFOGRAPHIC?
MANY OF TODAY’S
INFOGRAPHICS ARE
NOT INFOGRAPHICS AT
ALL!
MAKE SURE YOURS
MEETS THE
QUALIFICATIONS OF A
REAL INFOGRAPHIC.

20. @DavidWallace
INFOGRAPHIC MARKETING: MISTAKES

21. @DavidWallace
NOT PROPERLY DISPLAYED
MAKE SURE
INFOGRAPHIC IS
DISPLAYED PROPERLY
IN POST.
IF PORTIONS ARE
HARD TO READ,
PROVIDE LINK TO
FULL-SIZE VERSION!

22. @DavidWallace
NO SOCIAL SHARING BUTTONS
MAKE IT AS EASY AS
POSSIBLE FOR PEOPLE
TO SHARE YOUR
CONTENT.
INCLUDING SOCIAL
SHARING BUTTONS
HELPS IN THIS
PROCESS!

24. @DavidWallace
NO SHARING AMONG SOCIAL NETWORKS
“PUBLISH IT AND THEY
WILL COME” DOES NOT
ALWAYS WORK!
TAKE ADVANTAGE OF
YOUR SOCIAL
NETWORKS TO
ATTRACT EYEBALLS.

25. @DavidWallace
IMPROPER SYNDICATION TO SOCIAL
NETWORKS
THERE IS A RIGHT WAY &
A WRONG WAY TO SHARE!
- LINK BACK TO ORIGINAL CONTENT
- INCLUDE SHORT DESCRIPTION
- UTILIZE HASH TAGS
- INCLUDE IMAGES
- CALL OUT INFLUENCERS

26. @DavidWallace
SOCIAL NETWORKS: TWITTER TIPS
FOR OLDER
INFOGRAPHICS, RETWEET
RELATED TO CURRENT
TRENDS
EXPERIMENT WITH REPEAT
TWEETS AT VARIOUS TIMES
OF THE DAY
EXPERIMENT WITH
TWEETS THAT HAVE
IMAGES VS NO IMAGES
IF INFOGRAPHIC
REFERENCES COMPANY OR
INDIVIDUAL, INCLUDE
@ REFERENCE

27. @DavidWallace
SOCIAL NETWORKS: PINTEREST TIPS
CONSIDER PINNING A
CROPPED VERSION OF
INFOGRAPHIC
LINK BACK TO YOUR
ORIGINAL POST TO HELP
DRIVE TRAFFIC
POST INFOGRAPHICS TO
TOPICALLY RELEVANT
BOARDS
INCLUDE A SHORT TITLE /
DESCRIPTION OF THE
INFOGRAPHIC

28. @DavidWallace
SOCIAL NETWORKS: TUMBLR TIPS
ADD 2 TO 3 TAGS IN THE
TAG FIELD, INCLUDING THE
TAG #INFOGRAPHIC
LINK BACK TO YOUR
ORIGINAL POST TO HELP
BUILD LINK AUTHORITY
INCLUDE A CUSTOM FILE
NAME AT END OF TUMBLR
GENERATED URL
INCLUDE A SHORT TITLE /
DESCRIPTION OF THE
INFOGRAPHIC

29. @DavidWallace
NO EMBED THIS CODE
MAKE IT EASY FOR
PEOPLE TO LINK TO
YOUR INFOGRAPHIC
WITH AN
“EMBED THIS” CODE

30. @DavidWallace
HIDDEN BEHIND REGISTRATION
STUDIES SHOW THAT
86% OF USERS WILL
LEAVE A SITE
WHEN ASKED TO
ENTER CONTACT DATA
OR CREATE AN
ACCOUNT!

31. @DavidWallace
SUBMITTING TO ARCHVES 101
PICK FROM THE BEST
ARCHIVES – DON’T TRY
TO SUBMIT TO ALL
CREATE
UNIQUE DESCRIPTIONS
FOR EACH ARCHIVE.

32. @DavidWallace
CASE STUDY
1
- Published April 2014
- 77k+ Pins
- 538 Facebook Likes
- 447k Stumble Views
- 26k+ Page Views (#1 Sep.)
- 9,534 Links / 37 Domains
Infographics Are The
Gift That Keeps on
Giving!

33. @DavidWallace
CASE STUDY 2
- Published September 2013
- 1k+ Pins
- 1k Facebook Likes
- 232k Stumble Views
- 1,143 Page Views (#14 Sep.)
- 383 Links / 18 Domains
Infographics Are Still The
Gift That Keeps on Giving!

34. @DavidWallace
KEY TAKEAWAYS
- If you aren’t using infographics, you are missing out
- Don’t compromise on infographic design elements
- Make it easy for users to share/re-post infographics
- Publish on your own social networks
- Measure for success, rinse & repeat!

35. @DavidWallace
THANK YOU!
Download This Presentation at http://www.slideshare.net/searchrank/