SEO Webinar for Progressive Insurance Agents: If you build it will they come?

•

1 gostou•306 visualizações

Gabrielle Benedetto, Sales & Partner Strategist, presented this educational SEO webinar to Progressive Insurance agents in January 2018. This webinar was so well attended, that had it been in a small theatre, it would have been a sold out show! The goal of this webinar was to introduce insurance agents to the marketing value of strong search engine visibility, and things they can do to improve their search engine rankings. Search Influence has been Progressive Insurance's preferred SEO and website agency since 2013. We regularly perform search engine audits and consultations for agents and have several ongoing SEO and website maintenance relationships with Progressive agents.

Marketing

ONSITE, OFFSITE, AND
EVERYTHING IN BETWEEN

If You Build It, Will They Come?
SEO
Confidential, Property of Search Influence © 2018

UNDERSTANDING THE SEARCH RESULTS
Local
Search
Results
Organic
Search
Results
Google
AdWords
Results
Visibility
improved
here
through
”SEO”
Appear here
through
Paid Search
Advertising
Confidential, Property of Search Influence © 2018

Individual pages on the web
60 TRILLION +

Confidential, Property of Search Influence © 2018

94% USE SEARCH
When looking for products or services
Source: Digitalistmag.com 2016
Confidential, Property of Search Influence © 2018

Google searches per day
5.5 BILLION
Source: Search Engine Land 2016
Confidential, Property of Search Influence © 2018

Searches result in a page 1 organic click
71% OF THOSE
Adapted From Source: Moz, 2014
35
30
25
20
15
10
5
0
1 3 4 5 6 to 10 2nd page 3rd page+2
CTR
EXACT POSITION Confidential, Property of Search Influence © 2018

Content
Conversations
Citations
Confidential, Property of Search Influence © 2017

Online Publicity, Shared & Earned Media
CONVERSATIONS

They Will Come?
So If I Have Those Things
Confidential, Property of Search Influence © 2018

SEO CASE
STUDY
Confidential, Property of Search Influence © 2018

THE RESULTS
Sample Keyword Baseline After 6
Months
After 12
months
After 2
years
Insurance company Yardley Not in top 30 23 4 5
Motorcycle insurance Yardley 16 13 2 5
Yardley car insurance Not in top 30 16 12 5
Yardley auto insurance agency Not in top 30 12 22 11
Commercial insurance Yardley 14 12 7 2
Confidential, Property of Search Influence © 2018

THE RESULTS
Confidential, Property of Search Influence © 2018

FROM THE CLIENT
“Over the past year, Search Influence has opened our
eyes to the incredible power of online marketing. We
are a small company, and our team at Search
Influence has exceeded all of our expectations.
Our organic traffic is rising, and we’ve never been
more excited about the growth of our business!”
Jason Fidishun
Owner, Fidishun Insurance

How owned, shared, paid and earned media work together
PESO MODEL
PAID
media
SHARED
media
EARNED
media
OWNED
media
Adapted From Source: Gini Dietrich
Authority
Optimized,
shareable, &
engaging content
Social Media
Facebook
Twitter
LinkedIn
YouTube
Instagram
Content
Own website
Blog
Webinars
Videos
Publicity
Media coverage
Blogger relations
Influencer relations

HITTING A HOMERUN
● Building it is not enough.
● A successful integrated marketing strategy
incorporates owned, paid, earned and shared
media together to reach maximum potential.
● Digital marketing requires ongoing investment,
practice and strategy to maximize potential.
Confidential, Property of Search Influence © 2018

They WILL Come
If You Build It & Invest In It
“Before the movie, the only people who used to come out
here were insurance or feed salesmen.” -Don Lansing

THANK YOU!
Contact us if you would like additional information about
getting your website to rank higher on search engines.
- GABRIELLE BENEDETTO

Mais conteúdo relacionado

Mais procurados

All Things Open 2016 Talk | BFFs: UX & SEO Partnering to Build Better Products

Hillary Pitts

Olivier LeGrand ConnectIn Sydney

Data Driven Transformation for Sales - The 5 Questions

Barry Magee

LinkedIn Sales Connect 2013

LinkedIn Sales Solutions

Social Selling with LinkedIn #SourceIn 2013

LinkedIn Sales Solutions

Relationships Matter

Do marketers ever feel like they have enough budget, time and resources to achieve their objectives? The answer is probably "no", but the reality is that money is being put into marketing. In fact, marketing budgets in the UK are being ramped up at the fastest rate in 14 years - just in Q1, annual marketing budgets increased by 20%. Content marketing constitutes a huge part of money spent by brands, so where is the problem? Then why do 52% of marketers say they are not getting the best results from content marketing? Why are they not effective? The good news is that marketers can learn to be effective at content marketing. They need to cultivate the habits of effective content marketers and then be relentless at sticking to them. Axonn Media marketing director Karen Webber spoke at Marketing Week Live about the 7 habits of highly effective content marketers. This presentation covers content strategy, data, writing, technology, innovation, how to be selective and ROI.

7 daily habits that will make you a more effective content marketer

Axonn Media

Conventional wisdom says that social media is not appropriate for B-to-B marketing —conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies, are successfully applying social media tools to connect with customers, channel partners and suppliers. In this seminar, you will learn about: * Sophisticated applications, such as social networks and customer co-creation. * B-to-B social media marketing, beyond blogs. * What innovators are doing to effect results in the B-to-B space.

PRSA Seminar, 10/17/10

Paul Gillin

LinkedIn Tech Marketer's Event - Welcome & Intro

LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)

LinkedIn Sales Solutions

Digital has changed the way we work forever. Smart phones and email have replaced pagers and fax machines. While we may use email and meetings to communicate and collaborate today, this too will change. Business competition and the pressure to constantly innovate and adapt to changing conditions means every second counts. Efficiency is a necessity. How can we watch, examine, and act on all the information coming at us every day in business? Leading-edge companies are adopting enterprise social collaboration. Mckinsey cites 75 percent of enterprise-level organizations would adopt a social collaboration platform in 2013. This means the IT department shares with the marketing team data from a customer. Marketing shares findings on Twitter with the sales group. Customers suggest changes to the product development department and so on. All of this information is held systematically in one place, organized in files titled appropriately. No more email threads and lost details. Social organization allows for one common space for people to share ideas, tasks, files, calendars, and collaborate with everyone through project completion. If you join us on this webinar, the panel will discuss how to: -Introduce the benefits of social business collaboration to your company. -Transform your company into a social organization. -Turn informal collaboration into disciplined strategy to reach business goals. -Choose the right social platform to motivate participation from employees, customers, suppliers, vendors, contractors, and stakeholders.

2.25.14

Social Media Today

What's In Store For 2017? Here Are Eight Predictions

Spectrum Group

Google inc

IPMI International Business School

Social selling in regulated environments; Discover how social selling is gene...

LinkedIn Sales Solutions

Is SEO a worthwhile investment?

Black Marlin Technologies

Linked in network display

Katerina Kocurek ☁️

5 ways to close more business with social selling

LinkedIn Sales Solutions

On the 23rd of March, LinkedIn held a High Tea event that discussed sales strategies in the digital age. During this time, our LinkedIn experts showed attendees how to adopt Social Selling and enhance sales effectiveness through targeted social media engagement. This specifically looked at how to best leverage the LinkedIn platform to find the right buyers, make profitable connections and gain a competitive edge.

LinkedIn for Business: Sales Strategy in the Digital Age

LinkedIn Sales Solutions

VM_about-visibly-media-rev2_061519

Visibly Media LLC

Care Is The New Marketing

Sprinklr

Mais procurados (20)

All Things Open 2016 Talk | BFFs: UX & SEO Partnering to Build Better Products

Olivier LeGrand ConnectIn Sydney

Data Driven Transformation for Sales - The 5 Questions

LinkedIn Sales Connect 2013

Social Selling with LinkedIn #SourceIn 2013

Relationships Matter

7 daily habits that will make you a more effective content marketer

PRSA Seminar, 10/17/10

LinkedIn Tech Marketer's Event - Welcome & Intro

LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)

2.25.14

What's In Store For 2017? Here Are Eight Predictions

Google inc

Social selling in regulated environments; Discover how social selling is gene...

Is SEO a worthwhile investment?

Linked in network display

5 ways to close more business with social selling

LinkedIn for Business: Sales Strategy in the Digital Age

VM_about-visibly-media-rev2_061519

Care Is The New Marketing

Semelhante a SEO Webinar for Progressive Insurance Agents: If you build it will they come?

Brands are facing some of their greatest challenges trying to reach an ever elusive customer base across the cluttered digital landscape. But those same brands have one of the greatest opportunities as well. Using the mobile channel to engage customers and reward loyalty is much more than tracking points or purchases. Location, customer data, buying history, social influence are just a few areas mobile loyalty is going. In this keynote Ron Cariker will present some of the latest innovations in mobile loyalty and share real use cases in action from one of the most well-known global brands, Harley-Davidson.

How Viral Brand Advocacy Can Accelerate Your Growth and Sales - Joe Sanchis, ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Presentation

Lauren Wenner

Integrated Paid Search and SEO Strategy for E-commerce

Emily Kirk

How Viral Brand Advocacy Can Accelerate Your Growth and Sales - Joe Sanchis, ...

Sales Summit

Analisis competitivo US Tax Consultants

NML Consultores - US Tax Consultants

Webinar with Travel Tripper, Voyat, Google, and Highgate Hotels. Originally aired 22 March 2017. View the recording at: https://youtu.be/HRf9VV8ubbI ----- In a complex digital marketplaces where the major OTAs and metasearch sites claim the lion’s share of traffic and have billions to spend on marketing, can hotels still compete effectively with their own websites? The answer is yes! Even with modest budgets, independent hotels can still make smart investments in digital marketing that help to drive traffic and ultimately increase overall direct bookings. In this webinar, learn about new discoveries, techniques, and tools that will help you strengthen your digital marketing strategy and optimize conversions on your hotel website. Executives from Travel Tripper, Voyat, Google, and Highgate Hotels will discuss: Google’s own insights into the hotel booking funnel and the omnichannel traveler Search marketing and other key digital strategies for driving the right kind of traffic to your website Optimizing for conversions—how to ensure that travelers book on your site, not elsewhere Personalization marketing in a data-driven world Measuring for success—balancing instant results with a long-term marketing strategy

Webinar: Optimize your direct booking funnel

Nancy Huang

Don’t miss valuable prospect data by ignoring your 3rd largest engagement channel, social media. A new understanding of the power of social propelled a major change at FIS. By incorporating a social strategy into their overall marketing strategy, FIS not only created more brand awareness but was also able to track engagements that would otherwise have gone unnoticed. See how they utilized Oktopost to: • Understand their prospects’ full journey, from the very first engagement on social to opportunity won. • Empower their employees through advocacy, amplifying their overall reach with brand awareness, engagement, recruitment, and corporate impact • Build a metric-driven attribution and scoring program to improve their marketing reporting, ultimately increasing their sales conversions up to 7x

Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...

Marketo

Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.

Search Marketing Master Class - Kevin Lee, Didit

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Search Marketing Master Class - Kevin Lee, Didit

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform. That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.

Achieving your objectives via LinkedIn's Marketing Solutions

LinkedIn Europe

Empower Customers To Become Micro-Influencers

Affiliate Summit

In order to Thrive Online, businesses must understand the digital ecosystem, how consumer behaviour has changed, and the intelligence use of more data than has ever been available before in order to find and influence their future customers. This talk will explore the importance and utility of machine learning and automation, the boom in video as a significant growth driving channel, and how businesses of all sizes, from all industries can benefit from getting behind the latest key trends.

Roxanne Brownlee - Google - Future proofing in the digital era

Hallam

7 critical digital marketing trends for insurance agents & brokers in 2017

Michael Jans Advisory

Anatomy of an IEDC Winning Website

Atlas Integrated

Dmitriy Lamonov, Google

White Nights Conference

Search Optimization Bootcamp

Insivia

Showing up for local search results is a pillar of success for many local businesses. Join us to learn the most important elements when trying to show in the search results, maps, and local packs for searches with local modifiers. What you will learn: What are the local ranking factors? What are the most important? How to optimize your website for local search. What offsite factors need to be accounted for? WHO: Nic Jolin has been working in SEO for over 4 years. He has experience in building a variety of SEO strategies, including local, and providing the tactics for doing so. Join Nic Jolin as he provides the insights into gaining local visibility in the search engine results pages.

Gain Local Online Visibility in 2018 and Beyond - Anvil Media

Anvil Media, Inc.

Trevor Doornbos' Presentation at Mumbrella Automotive Marketing Summit

JordanDervish

What is Native Ad Buying

Experience Advertising

R 2021 planning

BettySue4

Semelhante a SEO Webinar for Progressive Insurance Agents: If you build it will they come? (20)

How Viral Brand Advocacy Can Accelerate Your Growth and Sales - Joe Sanchis, ...

Presentation

Integrated Paid Search and SEO Strategy for E-commerce

How Viral Brand Advocacy Can Accelerate Your Growth and Sales - Joe Sanchis, ...

Analisis competitivo US Tax Consultants

Webinar: Optimize your direct booking funnel

Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...

Search Marketing Master Class - Kevin Lee, Didit

Achieving your objectives via LinkedIn's Marketing Solutions

Empower Customers To Become Micro-Influencers

Roxanne Brownlee - Google - Future proofing in the digital era

7 critical digital marketing trends for insurance agents & brokers in 2017

Anatomy of an IEDC Winning Website

Dmitriy Lamonov, Google

Search Optimization Bootcamp

Gain Local Online Visibility in 2018 and Beyond - Anvil Media

Trevor Doornbos' Presentation at Mumbrella Automotive Marketing Summit

What is Native Ad Buying

R 2021 planning

Mais de Search Influence

This is my title, there are many like it, but this one is mine..pptx

Search Influence

Aligning Brand with Student Experience to Reinvigorate Interest in Your School. Presented by Alison Zeringue, Alicia Jasmin, Nico Rose, Sheila Flatz at the UPCEA MEMS conference in December 2022. Presenting case studies of branding and marketing for higher education institutions, Tulane SoPA and UFOnline. A branding or creative refresh is hard work. You’ve wrangled the stakeholders and the creative team and worked through the big egos likely at the table in the process. Now you have to figure out marketing deployment, a step often forgotten about while planning the rebranding effort itself. If you’re already running digital advertising campaigns it can be a daunting task to roll out your new brand. You can’t afford downtime in your campaigns - stopping all marketing to update and re-launch. And, you are concerned about how to measure leading indicators of success for the new brand, ideally BEFORE you see a negative impact on the enrollment pipeline. In the last year, I led the digital deployment side of our client Tulane School of Professional Advancement’s rebranding effort. In our recent collaborative session at UPCEA MEMS 2022 in New Orleans, I shared a 5 step process for how to bring your new creative to life in persistent digital marketing campaigns. Read on for a step-by-step guide to bringing refreshed branding or creative to life and share your feedback in the comments or on social media. 5 Steps To Deploy New Creative In Persistent Digital Campaigns At a high level, these are the 5 steps to successfully deploy your new creative. We’ll break down each of these steps in this blog below. 1. START WITH THE RIGHT EXPECTATIONS 2. MAKE A TRANSITION PLAN 3. SET SHORT AND LONG-TERM METRICS-BASED GOALS 4. CHECK AND ADJUST 5. ITERATE ON YOUR NEW CREATIVE

Beat Brand Boredom - UFOnline, Tulane SoPA, Search Influence

Search Influence

Brands Win Online. What's in a brand?

Search Influence

How to Spiel Like Spielberg: Using Videos to Showcase Your Business

Search Influence

Connect with Google: Digital Marketing Workshop 2017

Search Influence

Fake News, Audience Targeting and the Death of the 4th Estate

Search Influence

LinkedIn Bidding Strategies & Targeting for Sponsored Updates

Search Influence

Beyond Keyword Research: Optimize for Relevancy with Proof Terms

Search Influence

Content Amplification Strategies for Local - LocalU New Orleans 2016

Search Influence

Nothing more local than my pocket #pubcon 2016 Mobile PPC

Search Influence

Search influence University - How To Boost Your Local Search Rankings

Search Influence

Search influence University - 10 Ideas To Drive Traffic To Your Website

Search Influence

Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success. For more information, go to www.searchinfluence.com. Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them. Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/. Search Influence 935 Gravier St STE 1300 New Orleans LA 70112-1608 (504) 208-3900

Plan, Activate, and Measure Your Content Strategy

Search Influence

PR & SEO: A Match Made in Heaven

Search Influence

Fake it till you make it: Brand Building for Local Businesses

Search Influence

Tourism University (NOCVB) - Online Marketing in NOLA: Turning Visitors into ...

Search Influence

Having a search engine friendly truly starts when you are building it with some generally basic principals and items that will allow you to set up your site for long term success and ease of adding optimized elements to your site over time. Our Director of Account Management, Paula Keller, recently shared these 10 tips for building a search engine website with the members of Tech Talent South, who provides education on the foundation of code development for beginner developers.

Tech Talent South - 10 Basics of Building Search Engine Friendly Website

Search Influence

Nearly two-thirds of Americans are now smartphone owners, and for many, their smartphones are a vital entry point to the online world, according to a survey released this month by the Pew Research Center. That means today’s savvy small businesses are looking for a winning mobile website strategy—a key trend in online marketing, according to Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast. Scott discussed this strategy as a featured speaker at the 2015 Local Search Association Conference in Los Angeles, Calif., Monday, April 20. “Small businesses must pay attention to their mobile strategy in order to continue to attract customers,” Scott said.

Mobile website strategy for today's savvy SMBs

Search Influence

Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, says auto dealers in particular can supercharge content marketing strategies using infographics, compelling photos and videos. Scott detailed real-world visual content marketing strategies as a featured speaker at the 18th Digital Dealer Conference & Exposition in Tampa, Fla., Thursday, April 23. “With social media sites putting more and more emphasis on visual content, auto dealers have a real opportunity to stand out online using compelling car photos, video testimonials and data-rich graphics to tell their brand story,” he said. Scott has been helping small businesses succeed online since 1994, and now leads nearly 100 professionals at Search Influence who put results first and help businesses successfully market online.

The Power of Visual Content: 3 Types to Implement Today

Search Influence

The Power of Link Building

Search Influence

Mais de Search Influence (20)

This is my title, there are many like it, but this one is mine..pptx

Beat Brand Boredom - UFOnline, Tulane SoPA, Search Influence

Brands Win Online. What's in a brand?

How to Spiel Like Spielberg: Using Videos to Showcase Your Business

Connect with Google: Digital Marketing Workshop 2017

Fake News, Audience Targeting and the Death of the 4th Estate

LinkedIn Bidding Strategies & Targeting for Sponsored Updates

Beyond Keyword Research: Optimize for Relevancy with Proof Terms

Content Amplification Strategies for Local - LocalU New Orleans 2016

Nothing more local than my pocket #pubcon 2016 Mobile PPC

Search influence University - How To Boost Your Local Search Rankings

Search influence University - 10 Ideas To Drive Traffic To Your Website

Plan, Activate, and Measure Your Content Strategy

PR & SEO: A Match Made in Heaven

Fake it till you make it: Brand Building for Local Businesses

Tourism University (NOCVB) - Online Marketing in NOLA: Turning Visitors into ...

Tech Talent South - 10 Basics of Building Search Engine Friendly Website

Mobile website strategy for today's savvy SMBs

The Power of Visual Content: 3 Types to Implement Today

The Power of Link Building

Último

personal branding kit for music business

brjohnson6

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

VikasYadav194549

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

Crypto Quantum Leap - Digital - membership area

jaynee G

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

SALES-PITCH-an-introduction-to-sales.pptx

23397013

How consumers use technology and the impacts on their lives

Mathuraa

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

PR Wires is a leading press release distribution service that helps businesses get their news seen by the right audiences. They offer targeted distribution to journalists, bloggers, and online influencers, along with media monitoring and marketing tools to maximize reach and impact. Whether you're a local company or a global brand, PR Wires can help you tell your story and achieve your communication goals. Get in Touch Website — https://www.prwires.com/ Mobile — +91 9212306116 Whatsapp — https://call.whatsapp.com/voice/TpyiT7anImIcb2z1jgzstc Skype — shalabh.mishra Telegram — shalabhmishra Email — shalabh.web@gmail.com

Press Release Distribution Evolving with Digital Trends.pdf

PR Wires

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Optimizing Your Marketing with AI-Powered Prompts

Vbout.com

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

meghakumariji156

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

ssusereaa7d9

SEO Webinar for Progressive Insurance Agents: If you build it will they come?

1. ONSITE, OFFSITE, AND EVERYTHING IN BETWEEN

3. UNDERSTANDING THE SEARCH RESULTS Local Search Results Organic Search Results Google AdWords Results Visibility improved here through ”SEO” Appear here through Paid Search Advertising Confidential, Property of Search Influence © 2018

4. Individual pages on the web 60 TRILLION +

8. Searches result in a page 1 organic click 71% OF THOSE Adapted From Source: Moz, 2014 35 30 25 20 15 10 5 0 1 3 4 5 6 to 10 2nd page 3rd page+2 CTR EXACT POSITION Confidential, Property of Search Influence © 2018

10. Onsite, Owned Media CONTENT

11. Online Publicity, Shared & Earned Media CONVERSATIONS

12. Local Search Fingerprint: NAP CITATIONS

14.

16. THE RESULTS Sample Keyword Baseline After 6 Months After 12 months After 2 years Insurance company Yardley Not in top 30 23 4 5 Motorcycle insurance Yardley 16 13 2 5 Yardley car insurance Not in top 30 16 12 5 Yardley auto insurance agency Not in top 30 12 22 11 Commercial insurance Yardley 14 12 7 2 Confidential, Property of Search Influence © 2018

18. FROM THE CLIENT “Over the past year, Search Influence has opened our eyes to the incredible power of online marketing. We are a small company, and our team at Search Influence has exceeded all of our expectations. Our organic traffic is rising, and we’ve never been more excited about the growth of our business!” Jason Fidishun Owner, Fidishun Insurance

19. How owned, shared, paid and earned media work together PESO MODEL PAID media SHARED media EARNED media OWNED media Adapted From Source: Gini Dietrich Authority Optimized, shareable, & engaging content Social Media Facebook Twitter LinkedIn YouTube Instagram Content Own website Blog Webinars Videos Publicity Media coverage Blogger relations Influencer relations

20. HITTING A HOMERUN ● Building it is not enough. ● A successful integrated marketing strategy incorporates owned, paid, earned and shared media together to reach maximum potential. ● Digital marketing requires ongoing investment, practice and strategy to maximize potential. Confidential, Property of Search Influence © 2018

21. They WILL Come If You Build It & Invest In It “Before the movie, the only people who used to come out here were insurance or feed salesmen.” -Don Lansing

22. THANK YOU! Contact us if you would like additional information about getting your website to rank higher on search engines. - GABRIELLE BENEDETTO

SEO Webinar for Progressive Insurance Agents: If you build it will they come?

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a SEO Webinar for Progressive Insurance Agents: If you build it will they come?

Semelhante a SEO Webinar for Progressive Insurance Agents: If you build it will they come? (20)

Mais de Search Influence

Mais de Search Influence (20)

Último

Último (20)

SEO Webinar for Progressive Insurance Agents: If you build it will they come?