Paula will discuss strategies to leverage social media and your website to improve your online presence and get your message out there. After a brief introduction of social media demographics and usage stats, you’ll learn how to communicate with and activate your constituents from planning out your content, prioritizing your messages depending on your audience and goals, and measuring your success.
For more information, go to www.searchinfluence.com.
Search Influence's mission is to help customers successfully market online, by developing tools, technology and the experts who support them.
Search Influence employees enjoy top-of-the-line health benefits, employer-matched retirement plan, holiday pay, and paid time off. If you enjoy a fast-paced environment in a growing company, check out our jobs and apply: http://www.searchinfluence.com/jobs/.
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112-1608
(504) 208-3900
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Plan, Activate, and Measure Your Content Strategy
1. PLAN, ACTIVATE, AND
MEASURE YOUR
C NTENT
STRATEGY Paula Keller
Director of Account
Management
WWW.SEARCHINFLUENCE.COM @PAULALMKELLER @SEARCHINFLUENCE
2. SEARCH INFLUENCE
Helping customers successfully market online since 2006
Search Influence
• 90 full and part-time
employees
• 120 contract writers
• Google AdWords & Analytics
Certified Staff
• Google Certified Partner
Reputation
• 5x Inc. 5000 honoree
■ Including 2011 Inc. 500
• 2013 Inc. Hire Power Winner
• Recognized leader in search and social
for local business
• Two decades in online media
• Best Places to Work, 2014
WWW.SEARCHINFLUENCE.COM @PAULALMKELLER @SEARCHINFLUENCE
81. AGENDA
● Why Online Marketing?
● Content Marketing 101
○ Create Content, Start a Conversation
● What Makes a Great Website?
● How to Optimize Your Website
WWW.SEARCHINFLUENCE.COM @PAULALMKELLER @SEARCHINFLUENCE