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How to Spiel Like Spielberg: Using Videos to Showcase Your Business
- 2. Confidential, Property of Search Influence © 2017
GABRIELLE BENEDETTO
Partner & Sales Strategist
JEANNE LOBMAN
Digital Advertising Manager
- 54. 2009: 2 videos
2017: 500+ videos
Confidential, Property of Search Influence © 2017
THE RESULTS
2009: 67 video views
2017: 219K+ video views
- 56. Confidential, Property of Search Influence © 2017
OUR APPROACH
Run an engaging video ad campaign that
showcased the facility & the doctors
Leverage the data of their 140,000 person
fanbase that we built for them over the last 5
years
THEIR NEED
Educate current and potential patients of the
advances in surgery and the importance of
selecting the right treatment.
Drive awareness and visibility of this important
resource for women.
- 57. Confidential, Property of Search Influence © 2017
Link Clicks Clicks on Ad Impressions Cost CTR CPC
3,843 5,595 606,141 $4,249.93 0.92% $0.76
Clicks to
Play Video
Cost per Clicks
to Play Video
Video
Views
Cost per
Video View
Avg. % of
Video Viewed
Avg. Duration of
Video Viewed
79,794 $0.05 302,214 $0.01 8.22% 0:00:10
Post
Engagement
Cost per Post
Engagement
Post
Shares
306,562 $0.01 80
- 58. 17 new patient inquiries
Confidential, Property of Search Influence © 2017
THE RESULTS
3,800 visits to the website 10,000 views of the video
- 61. Confidential, Property of Search Influence © 2017
INCREASE
IN REACH COMPARED TO
CAROUSEL
188%
DECREASE
IN COST PER ENGAGEMENT
COMPARED TO CAROUSEL
97%