Authorship and Publisher are two features available through Google that allow us to connect a website with a particular business, and a page of content (website page, blog post, etc.) with a single author. Join us to learn the basics, how these two features help clients, and how it is integrated in our SEO packages.
2. ABOUT ME
Gabrielle Benedetto
• New Orleans Native
• University of New Orleans Marketing
Graduate (2011)
• Account Manager for over two years
• Managed 30+ Comprehensive and
Local SEO accounts
• Presented 50+ site audits
• Search Influence Partner Relationship
Manager
@searchinfluence
4. What is a benefit to having
Google+ Authorship?
a. Can potentially help with organic
search rankings
b. Give strength and authority to a site
c. Give trust to a site
d. All of the above
@searchinfluence
5. Answer
a. Can potentially help with organic
search rankings
b. Give strength and authority to a site
c. Give trust to a site
d. All of the above
@searchinfluence
21. What we need from the
client:
Authorship:
Username & password to Google+ Profile (if not,
we’ll create one)
• High resolution headshot of featured author
• If implementing: FTP/Site login information
Publisher:
• Username & password to Google+ local social
page (if not, we’ll create one)
• High resolution logo and photos for the Google+
local / social page
• If implementing: FTP/Site login information
•
@searchinfluence
23. Will Authorship and
Publisher always appear in
the SERP?
•
•
•
•
Not always.
Depends on the search query (keyword) used
• Publisher only shows on branded search
• Authorship shows for keywords that Google thinks
the author is relevant, for example, searches for
healthcare services
Like all things Google – there is no guarantee
Google is more likely to display authoritative
businesses, brands and authors
@searchinfluence
25. What does this have to do
with SEO?
•
•
•
•
•
•
•
•
Sends trust signal to Google
Google+ Followers
Google+ Posting and Sharing
Taking advantage of another Google Platform
Use more – know more
Know more – trust more
Help establish and Increase presence on SERP
Many increase CTR
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26. Case Study: Authorship
Improves CTR
Authorship installed April 2012
When comparing the 6 month period prior
to Authorship with the 6 month period after
installation, Google organic visits increased
over 27% (+11,334 visits)
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27. Upcoming Webinar!
February 6 at 10 AM (CST)
Directories and Data Feeds
Presented by Alison Zeringue, Partner Accounts Team Manager, Search Influence
Registration URL:
https://attendee.gotowebinar.com/register/8718732837186805762
@searchinfluence
Webinar ID: 122-818-971
A little bit about me Originally born and raised from New Orleans I attended UNO for undergrad After grad I started at SI and I’ve been here for 2 yrIn those 2 years I’ve been on our account Mang. Team as the lead on all comprehensive campaigns and site audits In the next couple of weeks I’ll be transitioning into a new roll as PRM but I’m currently still manging all my accounts.
Question for you!
Authorship How To!Make sure each story, article or blog post has an author byline (duh)Create an Author Page for each of your content writers / contributorsComplete the Author Pages with a bio & list their contributed content below their bioMake sure each of your Contributors has a Google Plus PROFILE on which they fill in the “Contributor to” section, with a link back to your website
This work for him because he is the only plastic surgeon at his practice Authorship and Publisher markup send signals straight to Google about the author or authors of your website’s content. Authorship and Publisher are markups which structures data for the search engines to better understand.Authorship markup ties a particular person / author with a piece of content
Connecting your Google+ local social page to your website can improve the business’s presence in search results as it helps Google recognize you as a legitimate business since you have all your ducks in a row. When publisher is tagged correctly, it bring up your Google+ business page for a branded search
These are brand pages! When installed, branded searches will showGoogle+ brand pageGoogle+ followersGoogle PostsReviews
Google+ Local Social Page!When installed, branded searches will showGoogle+ brand pageGoogle+ followersGoogle PostsReviews
In the headshot you can only have 1 person! You can’t have two or three. The headshot must be just that – a headshot. You can’t display a logo High resolution logo is preferred, but if the client doesn’t have one we can create
Should one search for health care- Google is more likely to display content
Sends authority signals that your content was written by a real person and not a ghost author May increase click through rate in search resultsShow Google you are playing in their sandbox
Sends authoritative signal to Google to trust your site Google loves when you use their own platforms The more you use their platforms the more they know about you YouTubeGoogle+ Authorship/Publisher ChromeThe more they know about you the more they trust youHaving Google+ Authorship and Publisher will allow a brand to be featured more in the SERP in buying real estateMay increase CTR