Hyper-local opportunities have never been more plentiful. Today we have so many new tools & techniques to target your customers or clients on a local basis. Learn how to build a highly effective targeted, local digital marketing campaigns for your business. By utilizing Local SEO, Social Media, PPC & automation tools, you have the opportunity to crush your competition and build your brand into a local powerhouse. Learn ways to targeting new customers and even divert traffic (and customers) away from your competition and into your door.

1. Highly Effective Techniques
for Hyper-Local Targeting

2. SHELLY FAGIN
HIGHLY SEARCHED
Welcome!
Twitter - @shellyfagin
shelly@highlysearched.com
Started in 2001
Realasites: founded 2005
Acquired by Agency Logic 2008
2009 founded Hayloft Media Burlington, IA
2015 founded Highly Searched

3. 3
Local SEO - Geotargeted Organic Rankings
Don’t Ignore your Title Tags

4. 4
Title Tag Formatting Tips
• 50 - 60 Characters Long
• Keywords Come First
• Brand Name at the end
• Relevancy
• City/Location Next
• Unique & Different from the <h1> tag
• Write for Google & Humans

5. 5Schema/Structured Data
schema.org/LocalBusiness
Types of items described by Schema
Structured data can be used to mark up all
kinds of items from products to events to
recipes. It is most often used to provide
additional information about the following:
Creative work
Event
Organization
Person
Place
Product

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6
https://developers.google.com/search/docs/guides/intro-structured-data
https://search.google.com/structured-data/testing-tool
https://developers.google.com/search/docs/data-types/local-businesses

7. 7

8. 8
JSON SCHEMA MARKUP
schema generator tool
https://hallanalysis.com/json-ld-generator/

9. 9Check your Work
https://search.google.com/structured-data/testing-tool

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NAP Consistency
Name
Address
Phone Number
Web Address

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Moz Local

12. 12
Targeting your Competitors Traffic

13. 13

14. 14
Mobile-Ready & Tested
Mobile Users have long Surpassed Desktop Users
Within Months, Google will be dividing it’s index
Google will have a completely separate Mobile & Desktop Indexes
Mobile Index will be PRIMARY
Revisit your “Hidden on Mobile” Content
Desktop Index will not be updated as frequently

15. 15
Obtain Local Back Links
Look at your Competitors Backlinks
Join & Sponsor Local Groups, Meetups, Associations, Clubs, Non-Profits
Write Articles for Local Blogs
Create Local Resource Guides of Infographics
Local Sports Teams, Clubs or Leagues
PTO & Local Schools Event Sponsorships
Host a Contest or Giveaway for Local Residents
Audit your Existing Backlinks, check for 404 errors

16. 16
Online Reviews
88% of consumers say that they trust online reviews as much as personal recommendations
Customers spend 31% more with a business that has “excellent” reviews.
40% of buyers form an opinion of a business after reading just 1-3 reviews.
97% of B2B buyers said that user generated content, like user reviews, is more credible
than other types of content.
52% of buyers say they trust a product more if they have a few negative reviews of their product.

17. 17
https://chrome.google.com/webstore/detail/intelligence-search/dipfggodcibdmflidbceoaanadclgomm/related

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5
NEW PROFILES
CREATED
EVERY
SECOND
Power of FacebookAnd Why Marketers lOVE it
Active
Daily Users
1.3M

19. 19
Using Life Events

20. 20
Niche-to-one Facebook Marketing

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Facebook’s Custom Audience Targeting

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23. 23
Effectively Drove his Roommate to a state of Paranoia
Achieved Ultimate Retaliation
3 Week Long Marketing Campaign
$1.70

24. 24
Location Marketing

25. SHELLY FAGIN
HIGHLY SEARCHED
Thank you!
@shellyfagin
shelly@highlysearched.com