The Giving Consumer

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Seanpaul Walsh

Negócios Tecnologia

MG 508 The Changing Consumer Group Presentation: The Giving Consumer Group 2: Roisin Haugh X Seánpaul Walsh X Prof. X Fri. 12 th Nov 2010

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Charities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Case I: Gift Giving Behaviour; An Interdisciplinary View

Key Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case II: Donation Behavior toward In-Groups and Out Groups: The Role of Gender and Moral Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Case II: Donation Behavior toward In-Groups and Out Groups: The Role of Gender and Moral Identity Feminine Masculine Communal goals Agentic goals Considering the welfare of others Assertiveness Control Focus on the self

In-Group/Out-Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Women London and Iraq Men London

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Moral Identity Donation Group Donation Gender Identity

Case III: Moral Identify and Judgements of Charitable Behaviours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case III: Moral Identify and Judgements of Charitable Behaviours

Our Opinion ,[object Object],[object Object],[object Object],[object Object]

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