Mais conteúdo relacionado Semelhante a The Web, Social Media & Your Business Strategy (20) The Web, Social Media & Your Business Strategy1. The Web, Social Media & Your Business Strategy
Sean Clark, Director, Soak Social Ltd. - 29th March 2012
Sean Clark
Director
Soak Social
T: +44 (0)1603 630631
E: sean.clark@soaksocial.co.uk
Twitter: @seanclark
LinkedIn: http://uk.linkedin.com/in/seanclark
© Soak Social Ltd 2012
4. UK Population Online
62,698,362
52,731,209
30,470,400
84% 48%
Population Online Facebook
Source: internetworldstats.com Dec 2011
© Soak Social Ltd 2012
8. 8 Reasons for Having a Website
o Increase Reach
o Product Demos
o Lead Generation
o Brand Awareness
o Customer Service
o Contact Details
o Bookings
o Sales
© Soak Social Ltd 2012
10. © Soak Social Ltd 2012
http://www.flickr.com/photos/martintaylor/
11. Budgets, Resource & Expectations
o How Much?
o Who’s Running the Show?
o What Do You Want Back?
© Soak Social Ltd 2012
13. Google: 92% Searches in UK
Directories, Microsites & Tablemats
Ads
Directories
Google Places
© Soak Social Ltd 2012
16. Text
Points to note:
o Bullet 1
o Bullet 2
o Bullet 3
o Bullet 4
© Soak Social Ltd 2012
http://www.flickr.com/photos/x1brett/
22. Recommended 5 to Choose From
o Twitter - 9 million unique visits*
o Facebook - 30 million unique visits*
o YouTube - 29 million unique visits**
o Google+ - 4 million unique visits*
o LinkedIn - 7 million unique visits*
© Soak Social Ltd 2012 UK Based Data - Source: *comScore, Feb 2012 - **comScore, Jan 2012
23. Fun but too early? - 200k users
© Soak Social Ltd 2012 UK Based Data - Source: Google Doubleclick Ad Planner Dec 2011
25. Pick a One
o Traffic
o Reach
o Leads
o Sales
© Soak Social Ltd 2012
29. More Blog Posts = More Traffic
© Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses
31. Effect of Daily Blogging
4000
3000
Visits
2000
1000
0
Jan Feb Mar Apr May Jun Jul Aug
© Soak Social Ltd 2012
33. How To Tweet All Day & Still Do Your Job
http://seanclark.com/TweetAllDay
© Soak Social Ltd 2012 Source: http://danzarrella.com/new-data-tweet-lots-of-links-to-get-followers.html
35. Implementation Strategy
o Content plan
o Curation plan
o Internal champion(s), think passion
o Make time
o Practise
o Ask for feedback
© Soak Social Ltd 2012
36. My Tool Kit
o Hootsuite
o BufferApp
o Raven Tools & Google Analytics
o Video: Kodak PlayTouch + Ext. Mic
o Audio: Edirol R-09
o Editing: iMovie & Audacity
© Soak Social Ltd 2012
38. Deal With The Issues
o What are you key business problems?
o What’s your budget?
o What’s your resource?
o What parts can the web & social media deliver more cost effectively?
© Soak Social Ltd 2012
40. Adnams Case Study
Results: 1st 6 months 2011 vs 2010
o +240% overall traffic
o +284% search traffic
o +48% total online sales
o +84% sales from Adnams.co.uk
o +75% natural backlinks
o 3.64 pages per visit (1.93)
o 2.45 minutes per visit (1.3)
o 38% bounce rate (68%)
© Soak Social Ltd 2012
41. Sign Now!
http://www.suffolk.gov.uk/broadband http://sayyestobroadband.co.uk
@TheFlyingChef1
© Soak Social Ltd 2012
42. Thank You
For further information please contact:
Sean Clark
Director
Soak Social
T: +44 (0)1603 630631
E: sean.clark@soaksocial.co.uk
Twitter: @seanclark
LinkedIn: http://uk.linkedin.com/in/seanclark
© Soak Social Ltd 2012