This low cost campaign was run with the aim of increasing brand awareness during the run up to Christmas. The prize was chosen to appeal to the target market and a ReTweet element maximises sharing.
4. Campaign Idea
•Daily Prize to maintain impetus
•Champion Beer Box as prize to
target beer drinkers
•Twitter as conduit
•Use ReTweets as entry method to
make campaign self marketing
•Cost £120
5. Targets
•Gain 500 new Followers1 (from total of 7500)
•2000 Brand @ Mentions 2
•200,000 Brand Name Reach 3
1 Average natural growth rate in this time period 200 Followers
2 Standard number of mentions in this time period 500
3 Average reach in time period 45k (Approx. 10 times no. of mentions)