Electronic Business or e-business is a term which can be used for any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses or e business refers to business with help of internet i.e. doing business with the help of internet network. The term "e-business" was coined by IBM's marketing and Internet team in 1996.
3. E- BUSINESS/ E- COMMERCE
• E- Business is the application of information and
communication technologies (ICT) in support of all the
activities of business
• “E-business" was coined by IBM’s marketing and
Internet team in 1996.
• Relationships between the company and its clients,
• Newer business opportunities are developed
• Flow of information is made easier
• Controlling different processes within the company
5. E- BUSINESS MODEL
• Business to Consumer (B2C)
• Business to Business (B2B)
• Business to Business to Consumer (B2B2C)
• Consumer to Consumer (C2C)
• Customer to Business to Consumer (C2B2C)
6.
7. E- BUISNESS APPLICATIONS
• Auction Model
• Portal Model
• Dynamic Pricing Models
• Online Trading and Lending Models
8. GOAL OF E-BUSINESS
• Increase in margins
• Increase in staff motivation
• Result of customer satisfaction
• Privileged relationships with the clients
11. E-Commerce Challenges in India
• Logistics: Last mile delivery
• Cash on delivery: Preference for cash and high return
rates
• High failure rates in online payments and low
penetration of debit and credit cards
• High cost of customer acquisitions
• Regulator: 9 ministries regulate E-commerce
• Security: 2 step cards verification and cybercrime
• Winner takes it all-No room for small players
• Digital Literacy and Consumer Connect
• No profits in sight
12.
13. Strategy to increase the
reach and usage
Six tactics for Market penetration strategy
1. Price penetration
2. Increase promotions
3. Increase reach
4. Increase usage
5. Attract competition customers and dealers
6. Non users to start the product
14. E- BUSINESS MODEL- TO INCREASE
THE REACH AND USAGE
• Create a domain which helps the customers to
get all category which is available
Eg- Flipkart, amazone, snapdeal, etc.
• Domain name- www.knowhow.in
15. Marketing channel for knowhow.in
• Social media marketing
• Campus recruitment in rural areas colleges
• Pamphlets distribution
• First sale Rs 100/- off.
17. Strategy of penetration
• Qualified sales executive will be appointed
and their district would be assigned
18. Task of sales executive
• Attending weekly bazar and untapping new
markets and customers in the territory
assigned
• Creating a better deal for customers
• Tie ups with local vendors
• Marketing of the firm
19.
20. Estimates
• Ctc of the sale person- Rs75000/- p.a.
• Laptop- Rs 12000/-
• Internet connectivity- Rs 6000/- p.a.
• Maharashtra region – 7*5 employees
• Consulting charges- 2-10%
