If You Can't Measure It, You Can't Fix It: Metrics as a Component of Customer Communications Management
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In today’s multi-channel customer communication management environment defining, collecting, analyzing, and acting on metrics is critical. How do you approach creating and utilizing metrics in your multi-channel CCM campaigns?
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If You Can't Measure It, You Can't Fix It: Metrics as a Component of Customer Communications Management
- 1. Insights 2011 – Las Vegas If You Can't Measure It, You Can't Fix It. Metrics as a Component of CCM 8 June 2011
- 3. Stephen D. Poe Principal, Nautilus Solutions Slide © 2011 Stephen D. Poe
- 8. Forrester Three-Level Metrics Source: Social Media Marketing Metrics That Matter, Forrester, 2011 Slide © 2011 Stephen D. Poe