Talk | Trust as a Design Material Great products build on great relationships. Great relationships are built on trust. Trust is what allows us as humans to make decisions. For every experience we deliver, trust is an integral part of every interaction we design. In this talk Louise Vittrup ill explore perspectives in trust throughout the design process. How can we work with the grain of trust and ethics in order to create a more trustworthy future, more engaging experiences, and deepen our relationship with our customers?

1. Trust as a Design
Material
1508™

2. Would you ‘trust’ your
boss or your partner to
look through your
unlocked phone?

3. My name is Louise

4. Persuassion
Emotions
Trust

5. What do you think of when you hear
the word ‘trust’?

6. Known
Vulnerability
UnknownTRUST
Model by Rachel Botsman

7. The evolution of trust
LOCAL INSTITUTIONAL DISTRIBUTED
Model by Rachel Botsman

8. Local trust

9. Institutional trust

10. Breach of trust
Because trust can be broken

11. Distributed trust
?

12. We need to
understand the grain
of TRUST(worthy) in
order to design for it
1508™

13. 1. WHICH VALUES DO
YOU WISH TO UPHOLD
IN YOUR PRODUCT?

15. Data protection
Dignity
Well-being
Non-discrimination
Autonomy
Participation
Privacy
Accountability
Interoperability
Transparency
Openness and
Shareability
Sustainability
Inclusion and Equality
Responsibility
Safety and Security

16. 2. WHAT IS YOUR
INTENTION?

17. 0
1
0
1
0
1
0
1
0
1
01
0 0
1
1
Be intentional
And let your intention + values be your
driver

18. “Those terms of
use are really
invasive, and they
want a lot of
information you
don’t normally
share. Don’t sign
up for that.

19. 3. WHAT ARE THE
POTENTIAL IMPACTS?

20. The negative
Worry
• How can you prevent
this from happening?
• How can you mitigate
its implication?

21. The positive
Hope
• What actions can you take to
ensure that this will happen?
• If it happens, how can you
support its continuation?

22. 4. HOW ARE YOU
BEING TRANSPARENT?

23. But I though we were
friends
Trusters need to know exactly what is
going on and what is going to happen in
the app or technology they are using.

24. Would you trust [this]
with your own data?
If your answer is no, then
don’t do it!

25. Thank you
lvc@1508.dk
1508™