Service Design Network UK Conference - Paul Thurston PDR_sdnuk16_v4

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Service Design Network

Paul Thurston PDR

Design

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SDGC15
Trends in policy and
service design
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

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Agile procurement
Specialised design support
Strategic investment
Training for service design
Design for policy making
Design in innovation programmes
Design & research get closer
Rewrite the job spec
Government as SD agency
Read the full article: https://www.linkedin.com/pulse/8-recommendations-how-public-sector-should-using-service-thurston?trk=hp-feed-article-title-like
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

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SPIDER
Recommendations for
the public sector
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

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Make it organisational policy
Use it to realise ideas
Recruit design managers with experience of it
Use it for co-creation
Use it to develop strategy
Use it to stimulate social enterprise
Build capacity to do it for yourself
Use agile procurement to buy the right outcomes
Read the full article: https://www.linkedin.com/pulse/8-recommendations-how-public-sector-should-using-service-thurston?trk=hp-feed-article-title-like
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

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DMI
Trends in Design and
Government in Europe
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

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Put down your post-it
notes and scale up your
project ambitions

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Fad...

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2005

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2016

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Has the debate kept up?

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Fear of stagnation

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To discuss...

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“The UK is the heart of
service design in EMEA.”
Forrester Research 2013 | Service Design Agency Overview, 2013
https://www.forrester.com/report/The+State+Of+Service+Design+2013/-/E-RES108541?objectid=RES108541

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Not ahead for long

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50.5%

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HTTP://WWW.BLOOMBERG.COM/NEWS/ARTICLES/2016-01-28/CHINA-TRUMPETS-ITS-SERVICE-ECONOMY
1985 2015
Services
Agriculture
Construction and
manufacturing
0
35t
70t
GDP in Yuan
50.5%

@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

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Role for government
& agencies

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Role for agencies
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
So, what do we do?

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Shift mindset by 3 years

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1: New Tech & Big Data
PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016
2: UK SD as export
product
(government and agency)

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Shared ownership of
IP in joint venture

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3: Education

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1: UK SD as export product
2: Education
3: New Tech & Big Data
@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Put down your post-it
notes and scale up your
project ambitions

@PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK
Thank you
pthurston@pdronline.co.uk
www.pdronline.co.uk
@pdr_online

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1. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK

3. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK SDGC15 Trends in policy and service design PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

4. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Agile procurement Specialised design support Strategic investment Training for service design Design for policy making Design in innovation programmes Design & research get closer Rewrite the job spec Government as SD agency Read the full article: https://www.linkedin.com/pulse/8-recommendations-how-public-sector-should-using-service-thurston?trk=hp-feed-article-title-like PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

5. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK SPIDER Recommendations for the public sector PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

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7. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK DMI Trends in Design and Government in Europe PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

9. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Put down your post-it notes and scale up your project ambitions

15. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK To discuss...

16. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK “The UK is the heart of service design in EMEA.” Forrester Research 2013 | Service Design Agency Overview, 2013 https://www.forrester.com/report/The+State+Of+Service+Design+2013/-/E-RES108541?objectid=RES108541

18. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK

20. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK HTTP://WWW.BLOOMBERG.COM/NEWS/ARTICLES/2016-01-28/CHINA-TRUMPETS-ITS-SERVICE-ECONOMY 1985 2015 Services Agriculture Construction and manufacturing 0 35t 70t GDP in Yuan 50.5%

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24. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Role for agencies PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016 So, what do we do?

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27. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK 1: New Tech & Big Data PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

28. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

29. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016 2: UK SD as export product (government and agency)

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33. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

34. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UKPTHURSTON@PDRONLINE.CO.UK 1: UK SD as export product 2: Education 3: New Tech & Big Data @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016

35. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Put down your post-it notes and scale up your project ambitions

36. @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK @PDR_ONLINE / WWW.PDRONLINE.CO.UK / © PDR 2016PTHURSTON@PDRONLINE.CO.UK Thank you pthurston@pdronline.co.uk www.pdronline.co.uk @pdr_online

Service Design Network UK Conference - Paul Thurston PDR_sdnuk16_v4

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Service Design Network UK Conference - Paul Thurston PDR_sdnuk16_v4