The document discusses a case study for improving mental wellbeing services in London. It notes that many Londoners experience issues like anxiety but only a small portion receive clinical help. Current spending on mental health is over £17 billion annually. The study proposes distributing mental wellbeing services where people already are to reduce costs and better meet user needs. It provides examples of how integrated services could help individuals and presents early findings from testing awareness campaigns. The vision is for a world where mental wellbeing resources are easily accessible in people's daily environments.

1. The Future of Mental Wellbeing Services
A Case Study for London
Jennifer Bagehorn | Service Designer |
Livework
Gene Libow | Service Designer | Livework

2. Hi
we’re Jenn & Gene
from Livework
@jennbage
@genelibow

3. We’re here to speak with you about
mental wellbeing

4. Please raise your
hand if you...

9. Icons by Made by Made

10. There are some practices that can
help take the edge off.

17. Image by Louis Blythe on Unsplash

18. Take a seat
Image by Aakash Gautam on Unsplash

19. Digital Mental
Wellbeing

20. London has the UK’s highest levels of anxiety and
almost a third of Londoners report low happiness
levels with half describing themselves as anxious.
The Office of National Statistics Annual Population Survey 2012/13

21. Many Londoners are likely to have a common mental
difficulty. Of these only 24% are likely to be receiving
clinical help for their condition.
The Office of National Statistics Annual Population Survey 2012/13

22. £7.5bn is spent each year by health and social care
on treatment, benefits, education and criminal
justice. A further £10.4 bn is lost each year to
London business and society.
The London Mental Health report 2014, GLA

23. Service design at scale

24. Individuals

25. Greater London

27. United Kingdom

28. The business case

34. Is that the right solution?

35. We approached the project from
three different perspectives

36. User
needs

37. User
needs
Organisational
capabilities

38. User
needs
Business
impact
Organisational
capabilities

39. What do Londoners need?

40. Meet Christina
Photo by Alice Hampson on Unsplash

41. "I think lack of sleep will make you
anxious, and that does make you
depressed, and obviously because
of the trauma what happened, but I
just tried to sail through it and I
don't think it has gone away.”

42. "I do find online very helpful
though, and speaking to people
online is quite good… to see what
other people are going through and
that might help you, that your
situation is not so bad. Or maybe
that you are giving somebody
advice, that can help them as well,
that's a good thing.”

43. Meet Martin
Photo by Jesse Orrico on Unsplash

44. “I don’t really know what causes it,
but I know I sweat profusely when
I sleep at night. I don’t know why,
but it wakes me up.”

45. “I got my own house, that I own.…
but I’m not living in it since I split
with my wife. I get to see my child
every weekend, which is not ideal, I
used to love going home, helping
her with her homework….I’m back
living in the room that I grew up
in….It’s not ideal is it? That could
be a contributing factor, I don’t
know.”

46. We learned we needed
to take a different approach.

47. Meet Londoners
where they are.

48. How can we deliver this?

51. Integrate, don’t
duplicate.

52. Our vision. A world where mental wellbeing
services are distributed into the
environments where people already are.

53. Back to Martin

54. Becomes aware that he’s not alone

56. Finds out that help is out there

58. Discovers a service

60. Uses tools that work for him

62. Developes a routine

64. Gets consistent support

66. A distributed service

68. What impact can this have?

69. £7.5bn is spent each year by health and social care.
A further £10.4 bn is lost each year to London
business and society.
The London Mental Health report 2014, GLA

70. Reduce cost
on the system.

71. Meet
Londoners
where they are.
Reduce cost on
the system.
Integrate, don’t
duplicate.

72. As a start, to test our hypothesis, the
team has conducted a small study.
3,557 people clicked ads related to sleep
on Google, Facebook and Twitter.

73. Connect with someone like you

74. Seek out information

75. Try a new service

76. Photo by Nikko Macaspac on Unsplash
Reach out

77. Connect with us
@jennbage | jennifer@liveworkstudio.com
@genelibow | gene@liveworkstudio.com
Jennifer Bagehorn
Service Designer
Livework
Gene Libow
Service Designer
Livework