This document discusses the changing role of design and possibilities for its future direction. It explores how design is transforming rapidly as its practice creates value for businesses and society. It considers whether design will consolidate into certain approaches, like expert or diffuse design, or continue expanding and splintering into new areas like service design. It also examines how changing design policies and leadership can shape the future of design, focusing on how organizations like the Danish Design Centre are working to make design a top competitive factor for businesses and catalyze learning about design's value.
33. “A design attitude views each project as an
opportunity for invention that includes a
questioning of basic assumptions and a resolve to
leave the world a better place than we found it.”
Boland & Collopy (2004)
35. What is the problem/
opportunity space?
What could be a
better future
situation?
How might we
expand our range of
options to decide
about?
Design attitude Decision attitude
(”designing”) (”managing”)
What is the decision
space?
What is the current or
past situation?
Which decision
should I make?
43. ”The art of aligning decisions with
impact when many minds are involved
in making a plan and many hands in
enacting it.”
#3 STEWARDING
DIVERGENCE
43
44. ”It’s a loss of control, but it is a positive
loss of control.”
#4 NAVIGATING THE
UNKNOWN
44