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Semelhante a SEM - Search Engine Marketing
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SEM - Search Engine Marketing
- 1. Introduction to Search Engine Marketing / Pay Per Click Marketing / Google Adwords
- 2. The plan for today • Schedule of the SEM module @ Learning Catalyst. • Overview of search : India/World • Basics of Adwords : Search and Content. Position of Ads. Quality Score. • Why PPC almost always makes sense for a lot of business ? • What separates the men from the boys ?
- 3. What is SEM Also called PPC / Sponsored Ads/ Adwords
- 4. Search is BIG globally and also in India
- 7. Never underestimate the power of search !
- 8. Search Engines (not=) Google Global Search Engines a.Google b.Yahoo c. Bing d.Baidu e.Ask f. Miva g.And more Local Search Engines a. Rediff b. Guruji c. Ask Laila And more
- 10. The basics of Google Adwords
- 11. 1 2 3 4 Google.co.in Search Partners Searching for you… Helps drive traffic to the site when your useris… Browsing How advertisers can do a campaign on Adwords Content Partners Content Partners
- 12. What is Google Advertising? Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest
- 13. What is Google Advertising? Your customers see your ad when they surf Google Network properties Google technology places your ad on the most relevant content pages
- 14. Google Content network: Categories 65,536 436 65,100 Animals Pets Arts Auto Business Computers Electronics Entertainment Finance Insurance Games Health Industry Internet Lifestyle Local News & Events Online communities Photo Video Real estate Reference Science Shopping Society Sports Telecom Travel Blogs Other sites Premium sites Long tail
- 17. Basic Definition: CPC CPC: cost-per-click • Click: The action a user takes to select your ad and be taken to your website. • Google charges the advertiser when a user clicks on your ad The Destination Website A sample AdWords ad
- 18. CPC was a huge shift from the earlier impression driven models and hence it was so successful
- 19. One can get started a campaign in minutes…
- 21. Signup
- 22. Target customers by geography and language
- 23. Target Location
- 24. Create ad
- 25. Add Keywords
- 26. Review
- 27. And off you go !! Is it that easy ? No
- 29. Benefits of AdWords The primary benefits of AdWords include: – Reach – Cost – Timing – Flexibility
- 30. Reach : Google Reaches Global Markets Sources: Measured by Media Metrix and NetRatings (September 2004); “2005 Web Globalization Report Card,” Byte Level Research (November 2004) Your customers search Google in over 100 languages #1 search engine in 17 out of 20 countries measured Reach customers around the world on one platform