1.
Alibaba Group
Alibaba is one of the world's
largest retailers and e-
commerce companies. In
2020, it was also rated as the
fifth-largest artificial
intelligence company.
Challenges Solution Results
Ma wanted to improve
the global e-commerce
system, so from 2003
onward, Alibaba
launched Taobao
Marketplace, Alipay,
Alimama.com, and
Lynx.
His reign over Alibaba
has seen some amazing
innovations through its
pursuit of new retail or
the 'blending of digital
into real-world
shopping experiences
Alibaba Group Holding Limited,
also known as Alibaba, is a
Chinese multinational
technology company
specializing in e-commerce,
retail, Internet, and technology
with a Market cap: of $281.97
Billion.
Alibaba Business Case Study
Alibaba Group Holding Limited, also known as Alibaba, is a Chinese multinational technology
company specializing in e-commerce, retail, Internet, and technology. Founded on 28 June
1999 in Hangzhou, Zhejiang, the company provides consumer-to-consumer (C2C), business-to-
consumer (B2C), and business-to-business (B2B) sales services via web portals, as well as
electronic payment services, shopping search engines, and cloud computing services. It owns
and operates a diverse portfolio of companies around the world in numerous business sectors.

2.
Alibaba Group Holding Limited, also known as Alibaba, is a Chinese multinational technology
company specializing in e-commerce, retail, Internet, and technology with a Market cap: of
$281.97 Billion.
Alibaba Business Case Study

3.
Story Began of Alibaba
Jack ma with his 17 co-founders
Ma founded Alibaba.com in
1999 in Hangzhou city of eastern
China.
What is the main purpose of
Alibaba?
As part of the Alibaba Group, our mission is
to make it easy to do business anywhere.
We do this by giving suppliers the tools
necessary to reach a global audience for
their products, and by helping buyers find
products and suppliers quickly and
efficiently.

4.
Alibaba.com
The Group arm specializes in business to business (B2B), connecting buyers and suppliers
around the world, in a quicker and easier way. Usually, this branch of the business is destined
for great corporations that deal with massive trading in quantity and value.
Alibaba’s Customer Segments
Merchants: Chinese merchants and companies that want to advertise their products for the
Chinese society and the world market.
Shoppers: People who search for ways to shop without leaving the comfort of their houses,
manufacturers that want to find suppliers in order to buy raw materials for their production.
Stores: Through their supermarket chain, Hemma, the Group sells food, groceries, tools,
beverages, and everything that a traditional supermarket should offer.
Alibaba Business Overview

5.
Alibaba’s Channels
•Websites
•Through apps for Android and iOS platforms
Alibaba’s Customer Relationships
•Social media
•Users’ channels
•Q&A
•E-mail
•Telephones
Alibaba’s Revenue Streams
•Fees
•Membership programs
•Advertising
•Commissions
•Sales

6.
Overview Of Alibaba Business

7.
SWOT ANALYSIS OF ALIBABA
The strengths determine the qualities that separate the company from the
competitor. The skilled and knowledgeable staff can be called strengths of a
company. Tangible assets like intellectual property, capital, and advanced
technology are additional strengths of a company.
The scale of Operations – Alibaba has a vast scale of operations which include
major markets and upcoming markets. Alibaba is a company originally from
China that is very populated and has an enormous market. These all contribute
to the factors which will help increase profits for the company.
Strengths

8.
SWOT ANALYSIS OF ALIBABA
Many Sellers – Alibaba has numerous sellers who market their products on their
website which has resulted in online competition between sellers. A seller will
be unmotivated if their products are not earning them profits because of the
competition. Due to this reason, many brands have pulled their products from
Tmall and Taobao that are the website from Alibaba
Over-dependent on the Chinese Market – The majority of users are in the
Chinese market. Alibaba must seek European and North American markets to
increase its base. Estimated retail sales of international commerce were 5%
which is less considering the company’s existing infrastructure and free flow of
cash.
Weaknesses

9.
SWOT ANALYSIS OF ALIBABA
Global demand for e-commerce – Due to the COVID pandemic, there was an
increase in the use of global eCommerce. Alibaba used this pandemic to its
advantage to capture the markets. The extreme changes in technology in
developing markets have led to an increase in website traffic.
Increased population in China – China has an enormous population which leads
to raising income within the country. The middle class is growing at a faster rate
which offers the middle-class people to purchase more online.
Opportunities

10.
SWOT ANALYSIS OF ALIBABA
Declining population – China has a fertility rate that is less than 1.5 children per
mother. It has resulted in a declining population. A source estimated that India
might overcome the population size of China in the next ten years.
Shortage of skilled workers – When skilled employees are available it leads to
profitability and leads to profitable operation. When constraints are on
development it will be difficult for Alibaba to expand in other marketplaces.
Threats

11.
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You