The SoundView Group's 2011 Demand Generation Capabilities Presentation by Seth Baum

1. Capabilities and Background www.soundviewgroup.com

2. Our Guiding Principle A smart idea is only half the battle – the other half is the pragmatic implementation of that idea. Sound marketing and sales strategies only become truly outstanding results when we view their execution through a highly practical lens.

3. Company Description The SoundView Group is a full-service marketing agency that services innovative players in both B2C and B2B markets. Strategically our expertise is in demand generation and creation of key marketing messages. We execute through digital marketing (web and mobile), offline Direct Response Advertising (DRTV and Radio) and collateral material development. Our Mission: Create a compelling message and rapidly and profitably scale demand generation efforts.

4. We help companies get traction by developing or revitalizing their marketing and advertising approaches Strategic messaging services ROI-focused demand generation services Goal: Maximize Impact Within Allotted Budget and Generate Programs Appropriate for Client’s Infrastructure Two Key Practice Areas $

8. Marketing Philosophy 1 2 5 4 3 Always start with a clear positioning for the brand or product All marketing is about response ; immediate or otherwise Make sure every marketing and sales touchpoint plainly addresses the needs of the customer You can market successfully with any size budget Test and learn, test and learn. It’s the only way to maximize ROI

9. Seth Baum, Managing Director Seth founded The SoundView Group in 2008 to utilize the strategic, creative, media, and go-to-market approaches he had developed throughout his career on behalf of clients seeking world-class execution without the overhead of traditional full-service agencies. Based in Los Angeles, Seth is a magna cum laude graduate of Harvard University with an MBA in Marketing/Technology from The Anderson School at UCLA. More information is available at: http://www.soundviewgroup.com/aboutus.php or http://www.linkedin.com/in/sethbaum Seth Baum has 15+ years of marketing, advertising and website product development experience on both the client and agency sides of the business, and has worked in marketing and operational roles at two venture capital-backed startups as well as for publicly traded companies.

11. Contact Information Seth Baum [email_address] 323-788-9908 (m) CONTACT