1. Presented by: Sherry DaRosa
A 3 Part Presentation
Series
PART 2
Entrepreneur's Guide to
Doing Business Online

2. Overview
• SEARCH ENGINE STRATEGIES
• How does a search engine work?
• Search engine basics
• Search engine friendly websites
• How to submit to search engines
• More Than Just Search Engines
Presented by: Sherry DaRosa
>>>

3. >>>
• Search engines send robot
"spiders" to index the content
on your webpage, so let's begin
with steps to prepare your web
pages for optimal indexing. The
idea here is not to trick the
search engines, but to leave
them abundant clues as to what
your web page is about.
Presented by: Sherry DaRosa
SEARCH ENGINE STRATEGIES
How does a search engine work?

4. >>>
Content.
+ Simple Site Design.
+ Well-written Meta tags
= Search Engine Rankings
• It's Not Rocket Science but can sure seem
like it depending on who you talk to.
Presented by: Sherry DaRosa
SEARCH ENGINE STRATEGIES
Search Engine Basics

5. >>>
SEARCH ENGINE STRATEGIES
Search Engine Friendly Website - Summary
Presented by: Sherry DaRosa
• Optimize your site for your target audience, not for the
search engines.
• Research your keyword phrases extensively.
• Design and categorize and navigation based on your
keyword research.
• Label links and clickable image attributes (aka alt tags) as
clearly and descriptively as possible.
• Write compelling copy for the key pages
• Incorporate your keyword phrases into each page's
unique Title tag.
• Don't concentrate one keyword phrase.
• Make sure your site is "link-worthy.“

6. >>>
Optimize your site for your target audience
not the search engines
• Use Alt tags
• Less is More
• Label your Images
• Name your links
CHOOSE YOUR
WORDS CAREFULLY.
Presented by: Sherry DaRosa

7. >>>
Research your keyword phrases extensively.
• Check out the competition
• Do your own searches
• Ask people
• Keep it simple
Presented by: Sherry DaRosa

8. >>>
Design and categorize and navigation based
on your keyword research
• Once you have your
keywords name your links
using them.
• Name your services and
link to them.
• Link in your main text as
well as your navigation.
Presented by: Sherry DaRosa

9. >>>
Label Your Links and Images
• Name your product images what
they are.
• Name your links for what they link to.
• Include “ALT” tags
Say what it is…
Presented by: Sherry DaRosa

10. >>>
Write compelling copy for the
key pages
•Keep it simple
•Don’t over use keywords
•Make sure it makes sense
•Focus on key pages.
Don’t Loose your Message!
Presented by: Sherry DaRosa

11. >>>
Presented by: Sherry DaRosa
Incorporate your keyword phrases into
each page's unique Title tag.
• Over 3 million sites submitted a day…
• Every page is unique so should your
meta information should be too.
• Name your pages according to your
targets.
Keyword… no Key phrase

12. >>>
Presented by: Sherry DaRosa
Don't concentrate one keyword phrase
• Choose Key Phrases carefully
• Research the competitions Keywords
• Develop Unique Key Phrases
• Brainstorm
Keyword… no Key phrase

13. >>>
Presented by: Sherry DaRosa
Make sure your site is "link-worthy.“
• The more people that link to
you the better it is for you.
• Give people a reason to link to
you.
• Link with others and ask them
to reciprocate.
• Build a link network
Share Information…

14. >>>
Presented by: Sherry DaRosa
Don’t Put all your eggs in one basket
• Use Social Networking –
Facebook & Twitter
• Directory Submissions –
found locally – Google Maps
• Blogging
• Direct Email
• Email Signatures
• Print Material

15. >>>
Presented by: Sherry DaRosa
It’s amazing how a business can thrive when its
customers only need to lift a finger.
1. Competitors Review
2. Register a Domain Name
3. Technology Tools
4. Web Development
5. Product Listing
6. Payment Options
7. Protection
8. Marketing
9. Alliances
10. Maintenance
TEN STEPS TO MOVE A BUSINESS ONLINE

16. >>>
Presented by: Sherry DaRosa
The Internet, in fact, can work for any
entrepreneurial personality.
CONCLUSION
Never have entrepreneurs had such
a clear, easy and relatively
inexpensive opportunity to real a
global marketplace for so many
products and services.
THANK YOU!