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Mobile t’Internet apps Paul Amery Independent Consultant – Vodafone UK
Paul Amery: Apps & Product Consultant Launched  Orange Partner 50,000+ ISV and software partners Ex-Platform Director at Skype Launched  Skype Extras  to 300m users VF Group/UK Apps Lead (360) Hundreds of branded apps to market ,[object Object],[object Object],[object Object],[object Object],[object Object]
What I’ve learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contacting me Vodafone:   paul.amery1@vodafone.com  Agency:  [email_address] Twitter:   @pauly71
30+ mobile channels. 7+ platforms    Brand’s priority app channel Apple  220,000+ 4-10 billion (inc. music) 50m+ Apple App Store S60, S40, Maemo 5500 (4k app, 1.5k themes) - 200m+, 100+ devices Nokia Ovi JIL/W3C. LiMo/S60 9000 2m 4m+ Vodafone 360 Windows Mobile 20,000+ - 50 OEMs, 160 operators Windows Marketplace WM, Blackberry, Android - - 30m+ subscribers Web2go (T-mobile USA) Symbian, WM, Bada 1000-2000 - - Samsung App Store Symbian, WM, Proprietary - - 25m+, 78 models, 19 markets Play Now (Sony Ericcson) Palm Web OS 125+ 8m+ 1m+ Palm App Catalog Android, RIM, WM, Symbian 200-500 - - Orange App Store iPhone, Android, Symbian, WM 4000 at launch - 493m subscribers Mobile Market (China Mobile) WM 1400 - - LG Application Store iPhone, Android, Blackberry, Symbian, WM, Palm 50,000+ 600m+ 2b (1700+ device models) GetJar Blackberry RIM 5000+ ? 25m Blackberry Android 70,000+ ? 6m  Android Platforms Apps in store Downloads Approx Device Base App Store / Channel
the platform/app story …  but there’s a fairly typical route to market Build a platform and pipeline Attract & Educate Developers  (long tail) Engage Brands Build  Test & Certify Distribute Fulfil
 
 
 
 
 
 
 
Vodafone UK – live branded apps ,[object Object],[object Object]
[object Object],Vodafone UK – live branded apps ,[object Object]
Vodafone UK – live branded apps ,[object Object],[object Object]
Vodafone UK – live branded apps ,[object Object],[object Object],Vodafone Mobile TV
Vodafone UK – live branded apps ,[object Object],[object Object]
Vodafone UK – live branded apps ,[object Object],[object Object],BITE TO EAT
Other available apps in the 360 Store
 
 

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Mobile Manifest: Paul Amery, Vodafone 360

  • 1. Mobile t’Internet apps Paul Amery Independent Consultant – Vodafone UK
  • 2.
  • 3.
  • 4. Contacting me Vodafone: paul.amery1@vodafone.com Agency: [email_address] Twitter: @pauly71
  • 5. 30+ mobile channels. 7+ platforms  Brand’s priority app channel Apple 220,000+ 4-10 billion (inc. music) 50m+ Apple App Store S60, S40, Maemo 5500 (4k app, 1.5k themes) - 200m+, 100+ devices Nokia Ovi JIL/W3C. LiMo/S60 9000 2m 4m+ Vodafone 360 Windows Mobile 20,000+ - 50 OEMs, 160 operators Windows Marketplace WM, Blackberry, Android - - 30m+ subscribers Web2go (T-mobile USA) Symbian, WM, Bada 1000-2000 - - Samsung App Store Symbian, WM, Proprietary - - 25m+, 78 models, 19 markets Play Now (Sony Ericcson) Palm Web OS 125+ 8m+ 1m+ Palm App Catalog Android, RIM, WM, Symbian 200-500 - - Orange App Store iPhone, Android, Symbian, WM 4000 at launch - 493m subscribers Mobile Market (China Mobile) WM 1400 - - LG Application Store iPhone, Android, Blackberry, Symbian, WM, Palm 50,000+ 600m+ 2b (1700+ device models) GetJar Blackberry RIM 5000+ ? 25m Blackberry Android 70,000+ ? 6m Android Platforms Apps in store Downloads Approx Device Base App Store / Channel
  • 6. the platform/app story … but there’s a fairly typical route to market Build a platform and pipeline Attract & Educate Developers (long tail) Engage Brands Build Test & Certify Distribute Fulfil
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Other available apps in the 360 Store
  • 21.  
  • 22.