SlideShare uma empresa Scribd logo

Tvin conference wrap up

•Transferir como PPTX, PDF•
•
S
scottywoodhouse

Slide deck from the TVIN conference at Tasmania's fantastic Freycinet Lodge.

1 de 67
NEXT-LEVEL MARKETING Proven tactics. Blue sky thinking. And everything in between.
ME
CLUTTER
Competitors: PLANNING PROCESS
Competitors: PLANNING PROCESS
NEW THINKING The lasting value of the traveller Visits Tripecho Revenue Information
NEW THINKING The lasting value of the traveller Visits Tripecho Relevancy drives revenue Revenue Relevancy Information
NEW THINKING The lasting value of the traveller Visits Tripecho Relevancy drives revenue Revenue Relevancy Build meaningful relationships Information Conversation
NEW THINKING The lasting value of the traveller Tripecho Relevancy drives revenue Relevancy Build meaningful relationships Conversation
FIRST ,[object Object]
Strategic alignment
Commitment and resources,[object Object]
MEASUREMENT Measuring
MEASUREMENT Measuring Listening
MEASUREMENT Measuring Listening Stalking
OLD Google Buzz Kaixin001 (China) Yammer Plurk YouTube Facebook (High School Networks) Xanga (SNS relaunch) Yahoo! 360 Cyworld (China) Ning Bebo AsianAvenue, BlackPlanet (relaunch) Gather.com Loopt Renren (China) Foursquare Gowalla Skyblog Couchsurfing MySpace Tribe.net Fast.FM Hi5 LinkedIn Open BC/Xing Netlog (Europe) MyHeritage Tumblr Ravelry Facebook (corporate networks) Cyworld (US) MyChurch QQ (everyone) Windows Live Spaces Facebook (everyone) Twitter Cafe Mom Nasza-Klasa (Poland) Odnoklassniki (Russia) Vkontakte (Russia) Cyworld Ryze StumbleUpon Meetup.com Flickr, Piczo, Mixi Facebook (Elite Unis) Dodgeball Orkut, Dogster Multiply, aSmallWorld Catster Hyves Yelp Vimeo Taringa (Argentina) Basecamp LiveJournal BlackPlanet Friendster Fotolog Plaxo MyLife Care2 Xanga MiGente Mixi (Japan) (SixDegrees closes) SixDegrees.com AsianAvenue Classmates.com Craigslist
ENGAGEMENT
ENGAGEMENT
STRATEGY Attract the target group to your community ,[object Object]
Make it feel alive
Incentives to join
Critical mass,[object Object]
Contributors(20%)
Lurkers(75%)
Strong common interest
Make it feel alive
Incentives to join
Critical mass,[object Object]
Contributors(20%)
Lurkers(75%)
Strong common interest
Make it feel alive
Incentives to join
Critical mass
Members’ preferences?
How can you participate?
Be close to them?,[object Object]
Contributors(20%)
Lurkers(75%)
Strong common interest
Make it feel alive
Incentives to join
Critical mass
Gender, age – lame
Company, job – ok
Interests – good
Behaviour – awesome!
Members’ preferences?
How can you participate?
Be close to them?,[object Object]
Over 500 million 50% people on Facebook. log in every day.
TASPLAN
SOCIAL ADS
126 million blogs on the Internet.
WHAT SHOULD I BLOG Build trust, loyalty, engagement and reputation
60 million Twitter ‘tweets’ per day.
MICROBLOG ,[object Object]
Live stream – share and discover what’s happening in real-time
Listen to what people are saying about topics, competitors, you, your brand etc
Build credibility, network, traffic
Participating builds trust
Listening builds trust,[object Object]
LISTEN

Recomendados

Marketing through the behavior cycle. @RogerHurni @OffMadisonAve
Marketing through the behavior cycle. @RogerHurni @OffMadisonAve Marketing through the behavior cycle. @RogerHurni @OffMadisonAve
Marketing through the behavior cycle. @RogerHurni @OffMadisonAveRoger Hurni
 
Reputation Management_Branding on Azure Daras
Reputation Management_Branding on Azure Daras Reputation Management_Branding on Azure Daras
Reputation Management_Branding on Azure Daras DawnMarieDaras
 
Branding : It's Getting Personal
Branding : It's Getting PersonalBranding : It's Getting Personal
Branding : It's Getting PersonalKyle Lacy
 
Social Media For Public Libraries: Basics and Beyond
Social Media For Public Libraries: Basics and BeyondSocial Media For Public Libraries: Basics and Beyond
Social Media For Public Libraries: Basics and BeyondElise C. Cole
 
Strategy Plus Execution - AMI Smart Marketer Series, 16/6/2011
Strategy Plus Execution - AMI Smart Marketer Series, 16/6/2011Strategy Plus Execution - AMI Smart Marketer Series, 16/6/2011
Strategy Plus Execution - AMI Smart Marketer Series, 16/6/2011scottywoodhouse
 
Effektiva gränssnitt med WM 6.5
Effektiva gränssnitt med WM 6.5Effektiva gränssnitt med WM 6.5
Effektiva gränssnitt med WM 6.5Johan Lindfors
 
Windows Phone 7.5 (Mango)
Windows Phone 7.5 (Mango)Windows Phone 7.5 (Mango)
Windows Phone 7.5 (Mango)Johan Lindfors
 
Tourism Tasmania Digital Coach Live Sessions - Digital Marketing
Tourism Tasmania Digital Coach Live Sessions - Digital MarketingTourism Tasmania Digital Coach Live Sessions - Digital Marketing
Tourism Tasmania Digital Coach Live Sessions - Digital Marketingscottywoodhouse
 

Recomendados

Marketing through the behavior cycle. @RogerHurni @OffMadisonAve
Marketing through the behavior cycle. @RogerHurni @OffMadisonAve Marketing through the behavior cycle. @RogerHurni @OffMadisonAve
Marketing through the behavior cycle. @RogerHurni @OffMadisonAveRoger Hurni
 
Reputation Management_Branding on Azure Daras
Reputation Management_Branding on Azure Daras Reputation Management_Branding on Azure Daras
Reputation Management_Branding on Azure Daras DawnMarieDaras
 
Branding : It's Getting Personal
Branding : It's Getting PersonalBranding : It's Getting Personal
Branding : It's Getting PersonalKyle Lacy
 
Social Media For Public Libraries: Basics and Beyond
Social Media For Public Libraries: Basics and BeyondSocial Media For Public Libraries: Basics and Beyond
Social Media For Public Libraries: Basics and BeyondElise C. Cole
 
Strategy Plus Execution - AMI Smart Marketer Series, 16/6/2011
Strategy Plus Execution - AMI Smart Marketer Series, 16/6/2011Strategy Plus Execution - AMI Smart Marketer Series, 16/6/2011
Strategy Plus Execution - AMI Smart Marketer Series, 16/6/2011scottywoodhouse
 
Effektiva gränssnitt med WM 6.5
Effektiva gränssnitt med WM 6.5Effektiva gränssnitt med WM 6.5
Effektiva gränssnitt med WM 6.5Johan Lindfors
 
Windows Phone 7.5 (Mango)
Windows Phone 7.5 (Mango)Windows Phone 7.5 (Mango)
Windows Phone 7.5 (Mango)Johan Lindfors
 
Tourism Tasmania Digital Coach Live Sessions - Digital Marketing
Tourism Tasmania Digital Coach Live Sessions - Digital MarketingTourism Tasmania Digital Coach Live Sessions - Digital Marketing
Tourism Tasmania Digital Coach Live Sessions - Digital Marketingscottywoodhouse
 
Pvgp Social Media 2010
Pvgp Social Media 2010Pvgp Social Media 2010
Pvgp Social Media 2010Rapid Production Marketing
 
Digital Dialogue
Digital DialogueDigital Dialogue
Digital Dialogueoliver_dooley
 
Personal branding for career management
Personal branding for career managementPersonal branding for career management
Personal branding for career managementTodd Nilson
 
Does social media bring $
Does social media bring $Does social media bring $
Does social media bring $Alan Johnston
 
Women'sVision Foundation Presentation
Women'sVision Foundation PresentationWomen'sVision Foundation Presentation
Women'sVision Foundation PresentationDeborah Krier
 
Solve presentation
Solve presentationSolve presentation
Solve presentationbopent
 
How Travel and Tourism Brands Can Market Through the Visitor Behavior Cycle
How Travel and Tourism Brands Can Market Through the Visitor Behavior CycleHow Travel and Tourism Brands Can Market Through the Visitor Behavior Cycle
How Travel and Tourism Brands Can Market Through the Visitor Behavior CycleOff Madison Ave
 
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyBrainloaf
 
Word of Mouth Marketing for the Direct Marketing Association
Word of Mouth Marketing for the Direct Marketing AssociationWord of Mouth Marketing for the Direct Marketing Association
Word of Mouth Marketing for the Direct Marketing AssociationWillow Baum
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
From Social to Networked
From Social to NetworkedFrom Social to Networked
From Social to NetworkedCameron Kruger
 
SLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpSLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpBill Sheridan, CAE
 
Beginners Guide to Social Media
Beginners Guide to Social MediaBeginners Guide to Social Media
Beginners Guide to Social MediaGeorge Wallace
 
Ideas and Tactics for CIPCO
Ideas and Tactics for CIPCOIdeas and Tactics for CIPCO
Ideas and Tactics for CIPCOSevans Strategy
 
Your Brand Advocates- How to Find Them and What They Are Worth
Your Brand Advocates- How to Find Them and What They Are WorthYour Brand Advocates- How to Find Them and What They Are Worth
Your Brand Advocates- How to Find Them and What They Are WorthZuberance
 
Marketing Through the Visitor Behavior Cycle - Travel and Tourism
Marketing Through the Visitor Behavior Cycle - Travel and TourismMarketing Through the Visitor Behavior Cycle - Travel and Tourism
Marketing Through the Visitor Behavior Cycle - Travel and TourismOff Madison Ave
 
Tomorrow's membership organization
Tomorrow's membership organizationTomorrow's membership organization
Tomorrow's membership organizationKyle Sexton
 
Médias sociaux
Médias sociauxMédias sociaux
Médias sociauxExisto Communications and Socio-Technologies
 

Mais conteúdo relacionado

Semelhante a Tvin conference wrap up

Personal branding for career management
Personal branding for career managementPersonal branding for career management
Personal branding for career managementTodd Nilson
 
Does social media bring $
Does social media bring $Does social media bring $
Does social media bring $Alan Johnston
 
Women'sVision Foundation Presentation
Women'sVision Foundation PresentationWomen'sVision Foundation Presentation
Women'sVision Foundation PresentationDeborah Krier
 
Solve presentation
Solve presentationSolve presentation
Solve presentationbopent
 
How Travel and Tourism Brands Can Market Through the Visitor Behavior Cycle
How Travel and Tourism Brands Can Market Through the Visitor Behavior CycleHow Travel and Tourism Brands Can Market Through the Visitor Behavior Cycle
How Travel and Tourism Brands Can Market Through the Visitor Behavior CycleOff Madison Ave
 
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyBrainloaf
 
Word of Mouth Marketing for the Direct Marketing Association
Word of Mouth Marketing for the Direct Marketing AssociationWord of Mouth Marketing for the Direct Marketing Association
Word of Mouth Marketing for the Direct Marketing AssociationWillow Baum
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
From Social to Networked
From Social to NetworkedFrom Social to Networked
From Social to NetworkedCameron Kruger
 
SLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpSLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpBill Sheridan, CAE
 
Beginners Guide to Social Media
Beginners Guide to Social MediaBeginners Guide to Social Media
Beginners Guide to Social MediaGeorge Wallace
 
Ideas and Tactics for CIPCO
Ideas and Tactics for CIPCOIdeas and Tactics for CIPCO
Ideas and Tactics for CIPCOSevans Strategy
 
Your Brand Advocates- How to Find Them and What They Are Worth
Your Brand Advocates- How to Find Them and What They Are WorthYour Brand Advocates- How to Find Them and What They Are Worth
Your Brand Advocates- How to Find Them and What They Are WorthZuberance
 
Marketing Through the Visitor Behavior Cycle - Travel and Tourism
Marketing Through the Visitor Behavior Cycle - Travel and TourismMarketing Through the Visitor Behavior Cycle - Travel and Tourism
Marketing Through the Visitor Behavior Cycle - Travel and TourismOff Madison Ave
 
Tomorrow's membership organization
Tomorrow's membership organizationTomorrow's membership organization
Tomorrow's membership organizationKyle Sexton
 

Semelhante a Tvin conference wrap up (20)

Pvgp Social Media 2010
Pvgp Social Media 2010Pvgp Social Media 2010
Pvgp Social Media 2010
 
Digital Dialogue
Digital DialogueDigital Dialogue
Digital Dialogue
 
Personal branding for career management
Personal branding for career managementPersonal branding for career management
Personal branding for career management
 
Does social media bring $
Does social media bring $Does social media bring $
Does social media bring $
 
Women'sVision Foundation Presentation
Women'sVision Foundation PresentationWomen'sVision Foundation Presentation
Women'sVision Foundation Presentation
 
Solve presentation
Solve presentationSolve presentation
Solve presentation
 
How Travel and Tourism Brands Can Market Through the Visitor Behavior Cycle
How Travel and Tourism Brands Can Market Through the Visitor Behavior CycleHow Travel and Tourism Brands Can Market Through the Visitor Behavior Cycle
How Travel and Tourism Brands Can Market Through the Visitor Behavior Cycle
 
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
 
Word of Mouth Marketing for the Direct Marketing Association
Word of Mouth Marketing for the Direct Marketing AssociationWord of Mouth Marketing for the Direct Marketing Association
Word of Mouth Marketing for the Direct Marketing Association
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
 
From Social to Networked
From Social to NetworkedFrom Social to Networked
From Social to Networked
 
SLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpSLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More Help
 
Beginners Guide to Social Media
Beginners Guide to Social MediaBeginners Guide to Social Media
Beginners Guide to Social Media
 
Ideas and Tactics for CIPCO
Ideas and Tactics for CIPCOIdeas and Tactics for CIPCO
Ideas and Tactics for CIPCO
 
Your Brand Advocates- How to Find Them and What They Are Worth
Your Brand Advocates- How to Find Them and What They Are WorthYour Brand Advocates- How to Find Them and What They Are Worth
Your Brand Advocates- How to Find Them and What They Are Worth
 
Marketing Through the Visitor Behavior Cycle - Travel and Tourism
Marketing Through the Visitor Behavior Cycle - Travel and TourismMarketing Through the Visitor Behavior Cycle - Travel and Tourism
Marketing Through the Visitor Behavior Cycle - Travel and Tourism
 
Tomorrow's membership organization
Tomorrow's membership organizationTomorrow's membership organization
Tomorrow's membership organization
 
Médias sociaux
Médias sociauxMédias sociaux
Médias sociaux
 

Tvin conference wrap up

Notas do Editor

  1. So just a bit about me I’m a digital marketing consultant at the Necessary Group in Hobart – so I work with a lot of locally, nationally and internationally-focused businesses to grow and accelerate on the web
  2. let’s look quickly at dedicated travel communitiesFind Dexter