Businesses must look to the internet for new approaches of finding customers and communicating with them. Social media on the internet is the most promising innovative way to reach out to clients. Learn how to engage your customers, build client communities and increase your bottom line! Learn how to measure your online and social media presence; and how marketing to mobile social media will grow into a common and effective practice.

1. Social Networking -
Market and Build your Business
Welcome to
Presented by: Scott Stawarz Harper College’s
Harper College CE Tech Instructor Social Media Class.
twitter:
Principal Technologist - octāvity.com #smoharper
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2. Introduction
• Who am I?
• What is our plan for the day?
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3. Who am I?
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4. Who am I?
• Scott Stawarz
• Harper College CE Technology Instructor
• Principal Technologist - Octāvity.com
• 17 year Internet user
• 10 year Technology Trainer
• MCT, CIWCI
• 7 year Business and Technology Consultant
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5. Today’s Plan
“Begin with the
end in mind.” -
Stephen Covey
What do we want to accomplish by the end of the day?
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6. Today’s Plan
“Begin with the
end in mind.” -
Stephen Covey
What do we want to accomplish by the end of the day?
• What is social networking (SMO)?
• What is my current presence?
• What are social goals?
• What are social tools?
• How do I measure success?
• Strategies?
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7. Social Media
• What is Social Media?
• Case Study:
Common Craft Video
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8. What does it
mean to be social?
photo source:
http://www.flickr.com/photos/17597931@N00/467050570/
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9. 7

10. Social Tasks
• Listen
• Identify my goals.
• Identify the influencers and talkers
• Build Relationships
• Participate
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11. Hub and Spoke Philosophy
http://www.flickr.com/photos/wetsun/45511902/
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12. What’s my current social status
(presence?)
http://www.flickr.com/photos/jacklord/97833152/
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13. Goals
http://www.flickr.com/photos/thetorpedodog/757659477/
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14. Social Sites
http://www.flickr.com/photos/library_of_congress/2163812996/
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15. Social Sites
• Blog
• Facebook
• Twitter
• Flickr
• Youtube
• LinkedIn
• Others
http://www.flickr.com/photos/library_of_congress/2163812996/
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16. ROI
If you build it, They will come?
http://www.flickr.com/photos/kirbrik28/3814515615/
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17. http://www.flickr.com/photos/mysza/1801465046/
Strategy
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18. http://www.flickr.com/photos/24550592@N08/2435521669/
Best Practices
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19. Review
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20. Review
• What is social networking (SMO)?
• What is my current presence?
• What are social goals?
• What are social tools?
• How do I measure success?
• Strategies?
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21. Resources - Books
• Putting the Public Back in Public Relations: How Social Media Is Reinventing
the Aging Business of PR
• Trust Agents: Using the Web to Build Influence, Improve Reputation, and
Earn Trust
• The Art of Community: Building the New Age of Participation (Theory in
Practice)
• Word of Mouth Marketing: How Smart Companies Get People Talking,
Revised Edition
• The New Community Rules: Marketing on the Social Web
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22. Resources - Web
• Social Media News and Web Tips – Mashable –
The Social Media Guide
• Best Social Media Advice From
chrisbrogran.com
• sstawarz's socialmedia Bookmarks on Delicious
http://delicious.com/sstawarz/socialmedia
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23. Scott Stawarz
• http://octavity.com/
• http://twitter.com/scottstawarz/
• scott@octavity.com
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