1. SeeWhy Abandonment Tracker
Follow up on website abandoners - easy and free
A product overview published by SeeWhy Inc.
©2009 SeeWhy Inc. All rights reserved.

2. Abandonment impacts every website, and the causes are diverse, even when
the site has the greatest design and is operating optimally. Irrespective of your
conversion goal, perhaps to complete a purchase, fill in a form, get a quote or
just visit a particular page, abandonment impacts your conversion.
But, if you act quickly, you can re-convert many of your abandoning visitors by
following up. It sounds simple – and it is.
SeeWhy Abandonment Tracker is a free service which makes it easy for you
to follow up website abandoners. It’s easy and free.
Its cousin is the SeeWhy Abandonment Tracker Pro service which automates
and optimizes follow up actions.
Page 2 of 5 ©2009 SeeWhy Inc. All rights reserved.

3. Key features
Tracking abandonment
SeeWhy Abandonment Tracker is a free service which tracks visitors through your
conversion funnel, and captures abandoners at the point that they leave.
The best way to think about
conversion is as a funnel: visitors
start at the top when they arrive at
a landing page and an ever
decreasing portion of them move
through the site and down the
funnel.
Some visitors reach a level on the
site where they are clearly
indicating a level of interest, and an
Intent to follow a particular course
or take a particular action. Some of
these will then complete that and
reach the Goal level, but many will
not.
SeeWhy Abandonment Tracker
starts tracking the activity of all
visitors who reach the Intent level
on your web site. Any visitor that
fails to reach the Goal level has
abandoned.
Page 3 of 5 ©2009 SeeWhy Inc. All rights reserved.

4. Having identified abandoning visitors, Abandonment Tracker will notify you daily of the
abandonment rate and, crucially, it will also list all visitors who abandoned such that you
can contact and re-engage them.
Not all visitors are identifiable but many are, particularly if your site encourages customer
registration and uses cookies. Using cookies enables you to identify returning visitors
even if they don’t log in. So even registered users that have not logged in will be
captured using SeeWhy Abandonment Tracker.
Best practice abandonment follow-up
Following up on website abandonment is very effective but the timing is critical.
Forrester Research recently published a study on ROI of automated follow-up emails in
online financial services. The abandonment rate for these types of applications in the US
currently averages 54%. In this study Forrester found that a combination of two follow-
up emails achieves a massive 46% conversion of those that had abandoned their
original applications. But the window of opportunity is short.
Email response rates drop
off rapidly the longer it
takes for you to contact a
customer after their
abandonment.
The numbers are
compelling: contacting a
customer the next day is
three times (3x) less
effective than contacting
them immediately; if you
wait 72 hours, it is seven
times (7x) less effective.
The free SeeWhy
Abandonment Tracker
service will immediately
help you see the scale of the abandonment problem on your site and allow you to
contact abandoners within an average of 24 hours.
You can further improve on the free service by upgrading to SeeWhy Abandonment
Tracker Pro, which features real-time automated and optimized follow ups using
advanced behavioral targeting analytics. Automated follow-up campaigns using
SeeWhy Abandonment Tracker Pro can respond immediately, and use the same page
tag as the free version of SeeWhy Abandonment Tracker making upgrading very easy.
Page 4 of 5 ©2009 SeeWhy Inc. All rights reserved.

5. Getting started
It is easy to sign up for SeeWhy Abandonment Tracker. Simply sign up at
www.seewhy.com and in 2 minutes you’ll be done. SeeWhy will send you your own
page tag which you place in your web site pages.
Once your site is tagged and sending information to SeeWhy, you then receive a daily
email notification with details of your abandonment rate, where in the process
abandonments are taking place and, if appropriate, details for each abandonment.
You can configure your tags to include user details, such as an ID or email address,
when and where the abandonment took place and other user defined context information
such as the value of any goods in a shopping cart. Tagging your pages is usually
very straightforward, and is often completed in under an hour, but every website is
different so if you have any concerns contact the SeeWhy team who will be happy to
help.
About SeeWhy
SeeWhy delivers breakthrough improvements in website conversion through continuous
analysis of individual visitors, and proactively optimizes real time actions. Powered by a
unique next generation event processing architecture, the SeeWhy suite of real-time
web-analytic applications is delivered “on-demand”. Remarketing to abandoned visitors
using the SeeWhy Abandonment Tracker service re-converts up to 50% of visitors that
had abandoned their shopping carts, online forms, applications and registrations. This
service provides one of the highest and most easily attainable ROI’s of any online
marketing initiative.
SeeWhy is a Red Herring Top 100 Company, named Global Innovator by Guidewire
Group and highlighted as a cool company by Gartner Group. SeeWhy Software was
incorporated in 2003 and is headquartered in Andover, MA. More information can be
found at http://www.seewhy.com/
For more information, contact:
SeeWhy Inc
200 Brickstone Square, Suite 403, Andover, MA 01810 USA
Telephone +1 617 502 2077
www.seewhy.com
Contact us at info@seewhy.com
All trademarks acknowledged. SeeWhy, the SeeWhy logo, SeeWhy Abandonment Tracker, and Clicks -> Customers, are trademarks of SeeWhy Software.
Page 5 of 5 ©2009 SeeWhy Inc. All rights reserved.