PubCon New Orleans featured session on SEO Hot Topics / Top Shelf SEO for 2013

1. Top Shelf SEO 2013
Presented by:
Scott Polk
Founder - ObsidianEdge

2. Links Antiquated Techniques
Do not hold the
value they used to

3. Links – Anchor Text
• Exact Match is dying
• Need Diversity
• Use Brand Names
• Use URL/Domain
• Use CTA (Call to Action)

4. Link Profile Research
Required!
If you are not doing your homework then
you are not doing your job

5. Optimize Linking Sites
Optimize the sites linking to you

6. Deep Linking
Deep links are more important than ever
Pages Indexed vs Links Ratio
Average ratio 80-85% Deep Links

7. Links & Social Signals
• Utilize Social Signals to strengthen
links

8. Social Signals
• The future is going Social
• Micro-Social Networks built on top of
existing platforms/technologies
• Verified ID Accounts

9. Future of SEO
• Predict the Future based on direction
of the web
• Evolve, Adapt and Adjust
• Always have a 36 month plan as a living
document

10. Scott Polk
Founder/ President
ObsidianEdge Marketing
http://ObsidianEdge.com
@scottpolk
scott@obsidianedge.com