Le Bono Collection represents a curation of the best sustainable and wellness brands, products and services available in Asia. We hope you enjoy discovering them as much as we have.
2. The dream we need
Business must be a force for change, if
environmental challenges are to be
overcome. – peter robinson
3. The name
Le Bono derives from “bono” which
means vision and courage. (in Zulu)
4. Where do we want to go? - Vision
Le Bono is a Social Distributor –
a channel of inspiring, igniting activism and
providing an integrated holistic approach to
sustainable and conscious living.
5. Mission
To link the benefits and pleasure of
Ethical, Organic & Sustainable products
that appeal to the health, wellbeing and
lifestyle (comfort and luxury) of people, with a
commitment to social and the environment.
6. Philosophy
Le Bono is based on the philosophy of
harmony, recognizing that industry,
ecology and communities are inherently
connected and it’s about realizing the
positive effects of connecting businesses,
consumers and nonprofits that creates
this educational, empowering, and
transformational awareness.
7. LE BONO stocks carefully curated top
quality organic, natural and sustainable
products to satisfy today's eco-
conscious consumer.
Personal Care
Product Partners
Living & Home accessories
9. Intelligent Nutrients is a privately owned
corporation founded in 1995 by Horst
Rechelbacher – an environmentalist,
natural beauty pioneer and founder of
Aveda Corporation.
This USDA and Soil Association certified
organic brand creates clean, food-based
hair, skin and body products made with
potent, healing seed oils delivering
professional-quality results that can be
used both internally or externally.
www.intelligentnutrients.com
10. Intelligent Nutrients Key points
True Potency of the organic range's signature ingredient e.g. one teaspoon of the supplemental Intellimune Oil delivers the same
number of antioxidants as eating seeds from 10 pounds of grapes, 11 pounds of blueberries, 20 pounds of strawberries or 30
pounds of fresh tomatoes.
Scientific Research and Collaboration —IN works with noted physicians and scientists at leading universities and institutions
as well as food and cosmetic chemists to create non-toxic, plant-based active formulations that have superior performance,
without use of synthetic and petrochemically-derived ingredients.
Recyclable packaging, eco-sustainable growing and business practices ‘all systems green’ make this range truly renewable the
entire way through the product life cycle.
100% Renewable Energy —Intelligent Nutrients is the first professional quality brand in the health and beauty industry to
purchase Renewable Energy Credits (RECs) on behalf of the manufacturing of ALL our products, as demonstrated by the
Green E seal. Not only do they create renewable energy to offset the energy they use in manufacturing, they also purchase 100%
wind energy for their corporate headquarters.
Organic Farming —IN grows certified organic ingredients on Horst Rechelbacher’s farm in Osceola, Wisconsin for research and
use in Intelligent Nutrients products.
Cruelty Free —None of the ingredients or products are ever tested on animals, as demonstrated by the leaping bunny seal on all
IN products.
11. Red Flower is an independent eco-luxury
beauty and well-being company. Founded
in 1999, on the principles of sustainability,
world traditions, well being and
aesthetics.red flower is guided by the
principles of truth and authenticity.
Red flower uses the highest quality natural
and certified organic ingredients ranging
from candles, tea, oil diffusers, hair &
skincare, ritual based body treatments
designed for home or spa use.
www.redflower.com
12. Original & Mineral professional salon range
of hair coloring products are Ammonia Free
and harsh chemical free and achieves 100%
grey coverage.
The hair retail range is free from sulphates,
parabens, propleyne glycol, MIT, phthalates
and triclosan.
www.originalmineral.com
13. Original & Mineral Key points
Original & Mineral hair care range are free from phthalates, sulfates, parabens, ammonia, propylene, glycol, MIT
(methylisothiaolinone) and triclosan.
Pioneers of CCT (Clean colour technology) for professional salon hair coloring use. Hair specialists with a full retail and
professional salon range of products that are Ammonia Free and harsh chemical free and achieves 100% grey coverage.
90 permanent colors and 44 water semi-permanent colors in the range. Soya based tints and Avocado Oil Peroxide.
All packaging is 100% recyclable.
No products are tested on animals.
Winner of the Australian Beauty Awards 2009 for Best Texturising Spray – Atonic
Winner of the Fellowship for Hairdressing Australia 2009 award for Best New Product – Seven Day Miracle Moisture Mask
15. Scanwood is Denmark’s largest
manufacturer of wooden kitchenware.
Designed by internationally renowned
architectural designer Knud Holscher,
for the 'Pure Wood' kitchenware series.
“Designed by ScanWood, made by
Nature.”
The products are made through an
environmentally friendly process and have
won many design awards including the
illustrious rIF Product Design Award.
Scanwood products come from
sustainable European forests, which are all
forest stewardship council certified (FSC).
www.scanwood.dk
16. Ball Mason are world
renowned for their glass Ball
Mason jars.
Mason Jars are perfect for
multiple purposes from
preserving to creating an
artisan look for a café.
18. Loving Earth is a Melbourne based
company dedicated to sourcing the highest
quality organic and wildcrafted functional
foods from around the world.
The purpose of Loving Earth is to make
these foods available in a way that honors
both the Indigenous people that have
cultivated them for thousands of years and
the earth and ecosystems in which they are
grown.
Healthy - Sustainable - Fair are the 3
fundamental principles of Loving Earth and
define the strict criteria, in which they
source and develop all of their products.
www.lovingearth.net
19. Big Tree Farms is a company based
out of Bali that brings USDA certified
Organic Cacao, Coconut Sugar and
other artisan products to the world!
Raw and Sustainable big tree is an
amazing range!
20. Seed & Bean, UK - Organic, fairtrade, ethical
chocolate bars made by creative, sustainable
and ethical chocolatier.
The finest organic Fairtrade Trinitario cocoa beans
are harvested for the 72% and 58% Dark Cocoa,
37% Cocoa Milk and 30% Cocoa White chocolate
bars.
Made in small 45 litre batches in Northamptonshire,
Seed and Bean are one of the very few British
chocolate, organic and Fairtrade producers in the
country. Local and small scale suppliers are used
wherever possible and this has contributed to win
five Great Taste Awards and two from the
Academy of Chocolate.
Seed & Bean are the only British chocolate
company to be given 100% Ethical Accreditation by
the Good Shopping Guide 2012.
www.seedandbean.co.uk
21. Daylesford & Hepburn Mineral Springs Co
Melbourne-based founders of Daylesford
and Hepburn Mineral Springs Co. bottles
and distributes water from the heart of
Melbourne's mineral springs capital. Not
only are their products natural, sustainable
and local, with bottling and packaging just
100 kilometers from the source, but they're
stylish too.
Their line of sparkling fresh fruit mineral
waters showcase brightly illustrated retro-
looking labels with sweet colors that match
their equally scrumptious contents.
Daylesford and Hepburn Mineral Springs Co
are growing a dedicated following as
Melbournians, Victorians and Australians as
a whole go for their beautiful local good.
www.dhmsco.com.au
22. Brother Basil
From Melbourne Brother Basil comes our
big range of roasted coffee.
With over 34 types, excluding café blends,
Brother Basil is one of Australia's leading
coffee roasters offing both professional
ranges, as well as Nespresso compatible
PODs.
This range can be ‘home labeled’ making its
market entry into Singapore something
special!
23. Way better snacks
Simply Sprouted.
What do you get when you add sprouted
whole grains & seeds to a tortilla chip?
Every chip in here is bursting with
goodness, because we’ve unlocked the
powerful nutrients found in perfect,
unprocessed ingredients. So when you
share these deliciously sprouted chips,
you’re actually improving someone’s well-
being. You’re the best. Still good &
crunchy. Still great with salsa. Just better
for you.
www.gowaybetter.com
24. Viva La Papa
Direct from Peru, this range works with the
local community using indigenous potato's
and recipes to create a beautiful selection
of potato chips.
25. J.Friend and Co NZ Artisan Honey
J.Friend and Co is a New Zealand artisan
honey producer. Our unique honey is
certified organic, single origin, single
varietal, and the first in the world with
carbon zero certification. J.Friend and Co;
NZ Artisan Honey produce a boutique
range of single flower organic honeys
sourced from New Zealand’s diverse
landscape. We work with passionate
artisan beekeepers to bring together a
collection of the very best single flower
honey from some of the country’s most
spectacular native plants and settings.
The Honey For Cheese Collection features
Wild Thyme Honey (intense flavours), Blue
Borage Honey (floral flavours) and Kamahi
Honey (nutty, malted flavour).
www.nzartisanhoney.co.nz
26. Esti Greek
“Esti” organic line of products consists of
extra virgin olive oil, Kalamata olives and
balsamic vinegar. Organic extra virgin olive
oil Kalamata P.D.O. is produced from the
unique Koroneiki variety olives, that grow in
selected organic olive groves of Kalamata,
the region where the highest quality of
Greek extra virgin olive oil is produced
since ancient times. awarded with a
prestigious 2011 Gold 1 Star Great Taste
Award. More than a product, “esti” extra
virgin olive oil, is the elixir of well being,
“esti” comes from Koroneiki, the most
awarded variety of olives, that grow
in the abundant olive cultivarum of
Kalamata and it’s first cold pressed in a
traditional olive oil millstone of the 18th
century.
www.esti.com.gr
27. Antidote Chocolate
Antidote chocolate bars are sustainably
made from "bean to bar" with a unique
50/50 blend of real RAW & roasted organic
cocoa for optimum taste and nutrition.
77% & 84% & 100% raw cacao bars
Vegan and gluten free, organic certified
cocoa
All flavors are an original composition of
sweet & savory notes through spices,
flowers, fruits and nuts. Most unique flavor
combination : red flower + berry,
gooseberry + ginger, almond + fennel,
lavender + red alaea salt, mango + juniper,
banana + cayenne, mountain rose salt +
lemon
www.antidotechoco.com
28. Farmgate Cheese is Australia’s premier
artisan cheese specialists and we
passionate about food. With extensive
International experience in specialist
cheese and gourmet produce, we have
worked across the globe with market
leading, food retailers, chef's and
producers. Bringing this love and passion
to our customers, we select each cheese at
its' ripest and match these to premium
dried fruits, crackers, wines, jams and
jellies for cheese.
www.farmgatecheese.com.au
29. LB Brand Strategy: Approach
Position LB as luxury organic & sustainable
concept and lifestyle brand.
Position brand to capitalize on increasing global
consumer consciousness about wellness,
nutrition, environment.
Innovative cross-channel distribution strategy that
ranges from the departmental stores, to the spas
and salons, to the restaurants and cafes, to the
hotels and resorts, to the organic and gourmet
stores, to the nutrition clinics and hospitals/
medical centres, and to the trendy specialty
stores.
Social Events (talks, activities – spa, beauty, hair,
cuisine, health, fitness
Partnership in social communities & environment
in supporting sustainability
Leverage marketing and sales reach of internet to
quickly increase broad LB brand visibility and
sales channels in cost effective way, while
focusing on building LB channels.
Nurture brand through targeted marketing and
public relations to communities in target markets
to build “buzz”.
30. PR & Marketing Strategies
Website
Social Media - Facebook
Search engine keywords
Email newsletter
POS and materials such as product
catalogues and posters
Publications joint-promotions
Events – product/ brand launches and
special events
Promotions – Through key festive seasons
Awards for products
