Native applications are a remnant of the Jurassic period of computer history. We will look back on these past 10 years as the time we finally grew out of our desktop mindset and started down the path of writing apps for an infinite number of platforms. As the cost of computation and connectivity plummets, manufacturers are going to put 'interactivity' into every device. Some of this will be trivial: my power adaptor knows it's charging history. Some of it will be control related: my television will be grand central for my smart home. But at it's heart, we'll be swimming in world where every device will have 'an app'. What will it take for us to get here, what technologies will it take to make this happen? This talk will discuss how the principles of the open web must apply not only to prototocols but to hardware as well. How can we build a 'DNS for hardware' so the menagerie of devices has a chance for working together?

1. Beyond Mobile
Beyond Web
dConstruct 7 September 2012
@scottjensOn

3. ???

4. Default Thinking

5. We look at the present
through a rearview mirror;
we march backwards into the future
Marshall McLuhan

6. Perspective is worth 80 IQ points
- Alan Kay

10. mobile apps die?

11. Trend 1: App Glut
Store
Product
Web site

12. Trend 1: App Glut
Store
Product
Web site

13. Value > Pain

14. Value > Pain

15. Value > Pain

16. Value > Pain

17. Value > Pain

18. Triumph of the Mundane
Value > Pain

19. Trend 2: Size and cost reduction
“Zombie Apocalypse of smart devices”

20. Trend 3: Devices leverage other platforms

21. 1 + 2 + 3
App Glut Size and cost Devices leverage
reduction other platforms
= ?

23. Haven’t we seen this before?

24. Haven’t we seen this before?

25. Haven’t we seen this before?
Indexing vs Ranking

28. Just-in-time
interaction

29. Insanity is doing exactly the same thing....
and expecting a different result.
Einstein

30. Paradigm
Shift

31. Kuhn Cycle

32. Paradigm Normal
Change Science
Model Kuhn Cycle
Revolution Model
Drift
Model Crisis

33. Paradigm Normal
Change Science
Model Kuhn Cycle
Revolution Model
Drift
Galileo Model Crisis

34. What is our model crisis?
Software Buy Install Reuse

35. What is our model crisis?
Software Buy Install Reuse
Experience Discover Use Forget

36. The problem? the ‘browser ghetto’

40. C:

42. Discovery Service

43. Discovery Service

44. Discovery Service

45. Toyota Prius
68
Maria Jenson
Musée du Louvre
T-Mobile Clear
Bang & Olufson
Notifications Justine
Crêpes
Notifications from David
New SMS
Notifications
New SMS from David
New SMS from David
3G
2:12 PM

46. Toyota Prius
68
Maria Jenson
Musée du Louvre
T-Mobile Clear
Bang & Olufson
Notifications Justine
Crêpes
Notifications from David
New SMS
Notifications
New SMS from David
New SMS from David
3G
2:12 PM

47. Toyota Prius
68
Maria Jenson
Musée du Louvre
Bang & Olufson
Crêpes Justine
Notifications
Notifications
New SMS from David
New SMS from David
3G
2:12 PM
T-Mobile Clear
Notifications
New SMS from David

48. Toyota Prius
68
Maria Jenson
Musée du Louvre
Bang & Olufson
Crêpes Justine
Notifications
Notifications
New SMS from David
New SMS from David
3G
2:12 PM

49. 68
Musée du Louvre
Crêpes Justine
Notifications
New SMS from David
3G
2:12 PM
T-Mobile Clear
Nearby
Toyota Prius
Maria Jenson
Bang & Olufson
Notifications
New SMS from David

50. 68
Musée du Louvre
Crêpes Justine
Notifications
New SMS from David
3G
2:12 PM

51. 3G
2:12 PM
T-Mobile Clear
Nearby
Palais Royal
68
Musée du Louvre
Crêpes Justine
Notifications
New SMS from David

52. 3G
2:12 PM

53. Question: But web apps suck...

54. Question: But web apps suck...

55. Question: But web apps suck...
Micro Functionality

56. Question: A smart toaster, really?

57. Question: A smart toaster, really?
Use my phone, really?

58. Question: A smart toaster, really?
Use my phone, really?

59. Question: A smart toaster, really?
Use my phone, really?

60. Question: A smart toaster, really?
Use my phone, really?
Liberated Interactivity

61. Question: No company will do this, no money...

62. Question: No company will do this, no money...
We have to think in layers

63. Question: No company will do this, no money...
4. Organize
3. Communicate
2. Interact
1. Discover
We have to think in layers

64. Question: No company will do this, no money...
4. Organize
3. Communicate
2. Interact
1. Discover
We have to think in layers

65. Question: No company will do this, no money...
4. Organize Mix open/closed
3. Communicate RESTFUL
2. Interact HTML
1. Discover Wireless protocol
We have to think in layers

66. 3G
2:12 PM

67. 3G
2:12 PM

68. 3G
2:12 PM
JIT ecosystem

71. What is our perspective?
1. Apps prevent Just-in-time interaction
2. Model shift from Software to Experience
3. A discovery service breaks out of the
‘browser ghetto’ (Native + Web)
4.Everything we need lying at our feet.
We are the next Apple

73. scott@jenson.org
@scottjenson