My slides from my keynote at Finovate Asia 2018 at the Hong Kong Convention Centre on Tuesday October 30th. Unlock the mindset and culture of being a customer centric organisation, to drive successful digital transformation.
2. scottebales.com @scottebales
150 clients around the concerns and opportunities arising from todays
profound economical, political and technological disruptions
INSIGHT
Business Complexities Survey
3.
4.
5.
6.
7. 66% said driving innovation by adopting new technologies
was their top concern
INSIGHT
66%
40. Y O U R C U S T O M E R
W H AT ’ S T H E I R C O N T E X T ?
W H AT A R E T H E Y T RY I N G T O A C H I E V E ?
H O W C A N Y O U A D D VA L U E ?
E X E R C I S E
41. Facts
Factual information
about your target customer.
Pain
State the problem you believe
your target customers have,
that your solution solves for.
Goals
What goals are they trying to accomplish
through the behavior, that your solution will do better?
Behavior
Existing behavior they exhibit now,
because they don’t have your solution.
Greg
G E T T H E T E M P L AT E
B I T. LY / I N N O VAT I O N P E R S O N A
42. get out of the
building +
understand
citizens
create
experiences,
not policies
build, measure
& learn
find a problem
your
passionate
about
become a digital mentor
43. WHO IS YOUR ISAAC?
scott@innovationlabs.asia
@scottebales
/scottebales
@scottebales
FEEDBACK hello@innovationlabs.asia
G E T T H E T E M P L AT E
B I T. LY / I N N O VAT I O N P E R S O N A