Social Media Marketing Tools

Online Marketing:
Getting Started with Social Media

Business Professionals
of Santa Cruz County
Meetup • July 22, 2009

© Copyright Scott Design Inc.

Quick introduction
•  Kirsti Scott, Founder and Creative Director at Scott Design
•  20 years of experience in design and marketing
•  Scott Design creates integrated marketing programs
•  Our clients are technology and B2B companies


What’s the big deal about online search?
•  92% search online
before making decisions
•  Search engines nd
content, categorize it,
and connect people
with what they need
•  Try to rank in the top 10
for search terms by
creating useful content,
using words your
customers use


Online Marketing
•  Websites – can cost from $1,000 to $250,000
•  E-mail, banner ads, video, Flash demos – design costs
•  Social networks – no hard costs, just the time to write


Bene ts of Social Media Marketing
•  Lets you control online information about your company
•  Drives traﬃc to your website through links
•  Improves your search engine rankings
•  Lets you join the conversations already going on online


Social Networks Overview


Social Networks


Top free tools – these provide a great foundation
•  LinkedIn
•  Facebook
•  Twitter
•  Blogs
•  Local search engines
•  Yelp


LinkedIn

A business network with 41 million members
in over 200 countries and territories
around the world.


LinkedIn
Pro le
•  Online
resumé
•  Send
messages or
add members
to your
network
•  Ranks high in
search
engines


LinkedIn
Company
•  Brief
company
overview
•  Lists your
employees
who have
pro les
•  You and
customers
can nd
each other


LinkedIn
Answers
•  You can ask
questions
and answer
others
•  Great way
to interact
with your
peers and
potential
customers


LinkedIn
Group
•  People
with a
common
interest
•  Join in
discussions
or share
news and
events
•  Get a daily
e-mail with
discussions

Facebook

Facebook helps you connect and share
with the people in your life.


Facebook
Pro le
•  For work
and/or
personal use
•  Connect with
“friends”
•  Posts on your
wall appear
on your
friends’ walls


Facebook
Group
•  A place to
join in
discussions
or share
news and
events
•  Posts
appear
on all
members’
walls


Facebook
Fan Page
•  For a
company,
celebrity,
or product
•  Post
events,
news,
discussions
•  All posts
appear on
fans’ walls


Twitter

Twitter is a service for friends, family, and
co–workers to communicate and stay connected
through the exchange of quick, frequent
answers to one simple question:
What are you doing?


Twitter
Pro le
•  Post short
messages
•  Follow
messages
from
others
•  Share links,
news, and
events


Twitter
National
•  Connect
with
customers
through
discussions,
service,
product
news,
contests,
tips, and
more


Twitter
Local
•  Announce
specials,
location of
their food
trucks
•  Expanded
local
business
and now
going into
other cities


Twitter
Charity
•  Raise
awareness
•  Created
event that
raised
$250K in
one day
•  Share
videos of
drilling wells
in Africa


Blogs

A website, maintained by an individual or
organization, with regular entries of commentary,
descriptions of events, or other material
such as graphics or video.


Product
Blog
•  Announce
products
•  Share
photos and
videos of
events
•  Write
articles
•  Local tip:
Use a
Cruzio
blog

Service
Blog
•  Share expertise
in their industy
•  Provide links to
website and
information of
interest to their
potential clients
•  Allow users to
subscribe to
their blog via
e-mail or RSS


Local Search

Help customers nd you on Google.
Create a business listing to be sure
local customers nd you.


Google
Local
•  A map-based
listing
•  Location,
website,
phone
number,
coupons,
photos, and
videos
•  Users can
provide
reviews

Yelp

The fun and easy way to nd, review, and
talk about what’s great – and not so great –
in your area.


Yelp
•  Listing with
info about
you
•  Add coupons,
photos, and
videos
•  Users can
provide
reviews
•  Good reviews
push you to
top of the list

Getting Started

What do I do now?


5 Quick steps to get online
•  Sign up for LinkedIn, Facebook, Twitter, a Cruzio blog, local
search sites (GetListed.org), and Yelp
•  Fill out the basic information (you can add more later)
•  Join groups of peers and/or customers
•  Listen and get a feel for discussion etiquette
•  Get social by joining into conversations


Useful Links
•  LinkedIn.com, Facebook.com, Twitter.com, Cruzio.com,
GetListed.org, Yelp.com
•  Social Media Quickstart Guide - 6 tools you need
http://tinyurl.com/smquickstart
•  Getting started with social media
http://tinyurl.com/smgetstart
•  5 Reasons companies should do social media marketing
http://tinyurl.com/smwhy


Thanks!

www.hotdesign.com
blog.hotdesign.com


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