Cord Blood Information Law Strategic Media Plan

Strategic Communication Plan By Scott Becher, Chief of Staff Rep. Steve Wieckert Cord Blood Information Law – Jeremy’s Law

Object of the Cord Blood Information Law ,[object Object]

Branding Goal for Legislation ,[object Object]

Coalition of Supporters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Personal Testimonials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fact Finding Mission ,[object Object],[object Object]

Visible Television Coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Television Message ,[object Object],[object Object],[object Object],[object Object]

Extensive Television Coverage ,[object Object],[object Object],[object Object]

Nationally Known Advocate ,[object Object],[object Object]

How One Station Covered It ,[object Object],[object Object]

State Newspaper Coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Major Newspaper Coverage ,[object Object],[object Object]

Repeated Radio Coverage Across Wisconsin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Radio Stories ,[object Object],[object Object],[object Object],[object Object]

National Media ,[object Object]

Media Release Issued, May- December 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Each Wieckert Release had a Strategic Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Total Media Hits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Continued Promotion of the Issue ,[object Object]

Cord Blood Information Law Strategic Media Plan

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Cord Blood Information Law Strategic Media Plan