Wake Up Your Library Marketing Visuals

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This presentation identifies what common marketing visual projects are, how to prepare and organize for efficient production workflows, and provides before/after case studies as examples of how to design more powerful visuals to ensure your marketing message gets noticed.

Marketing

HERE’S SOME EXAMPLES
OF marketing VISUALS
Advertisements
(print, digital, signage)
Banners
Bookcards
Bookmarks
Brochures
Broadcast / Video
Digital Media (web, social)
Flyers
Handbills
Invitations
Logos / Identity Brandmarks
Newsletters
Posters
PowerPoint Presentations
Program Listings
Promotional Gifts
(bags, pens, pencils,
magnets, t-shirts, etc.)
Reports (annuals, white papers)
Signage
Stationery

next , sta y or ganized
archive old projects and make them work for you
Create a filing system to archive all old projects. You can
use these old files for reprinting, to update for repeat uses,
and even to use as the structural basis for new projects in
order to maintain consistency from one project to the next.
Continually add to your visual resources so you have more
choices and your publicity doesn’t become stale.
Saves time, effort, and increases your speed and productivity.

Collection Signage
After
DVD
VHS
MUSIC
CD
MUSIC
CD
300
500
300
DVD
VHS
000
300
500
500
700
Magazines
Audio
Tapes
Early
Readers
Picture Books Fiction Non-Fiction
A- C C- G G- H I- K K- L L- M
M- N O- R R- S S- V W- Z
Early Reader Shelf End Panel Signs 6” Diameter
Graphic Novels & Manga
Biographies Braille Magazines
Section Shelftop Signs
900
Shelf End Panel Signs 14.5x10.75” (& Derivatives)
Large Ceiling Signs 48” Wide x Height
700
800
800
900
500
500
700
DVD
VHS
800
900
700
800
300
300
500

thank you
more marketing
design examples
and case studies
www.librarygraphicdesign.
blogspot.com/
contact Scot Sterling
scotsterling@mail.com

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Wake Up Your Library Marketing Visuals

1. Wake up your Library marketing visuals

2. marketing VISUALS? WHAT’S THAT? Marketing visuals are visible products you use to promote your Library.

3. HERE’S SOME EXAMPLES OF marketing VISUALS Advertisements (print, digital, signage) Banners Bookcards Bookmarks Brochures Broadcast / Video Digital Media (web, social) Flyers Handbills Invitations Logos / Identity Brandmarks Newsletters Posters PowerPoint Presentations Program Listings Promotional Gifts (bags, pens, pencils, magnets, t-shirts, etc.) Reports (annuals, white papers) Signage Stationery

4. HOW TO GET STARTED? first, get organized Corporate Identity standards guidelines This document serves to outline proper usage of all the visual elements used to communicate your brand: Logo(s) Typography Colors Use these consistently to increase brand recognition! visual resources Create a library of visual materials you can use for developing your marketing design projects: Illustrations Photos Image Inspiration Reference Design Templates Place these in a central location where all users can access them!

5. next , sta y or ganized archive old projects and make them work for you Create a filing system to archive all old projects. You can use these old files for reprinting, to update for repeat uses, and even to use as the structural basis for new projects in order to maintain consistency from one project to the next. Continually add to your visual resources so you have more choices and your publicity doesn’t become stale. Saves time, effort, and increases your speed and productivity.

6. now wake me up!

7. you can turn th is…

8. into this!

9. Identity Brandmark Before

10. Identity Brandmark After

11. Presentation Folder Before

12. Presentation Folder After

13. Welcome Brochure Before

14. Welcome Brochure Before

15. Welcome Brochure After

16. Welcome Brochure After

17. Recruitment Ad Before

18. Recruitment Ads After

19. Recruitment Posters After

20. Newsletter Covers Before

21. Newsletter Covers After

22. Newsletter Interiors Before

23. Newsletter Interiors After

24. Event Listings Before

25. Event Listings After

26. Fundraising Brochure Before

27. Fundraising Brochure After

28. Fundraising Brochure After

29. Bookmobile Brochure Before

30. Integrated Rebrand After

31. Handbills Before

32. Handbills After

33. Integrated Collateral After

34. Integrated Collateral After

35. Event Flyer / Sign Before

36. Event Flyer / Sign After

37. Event Flyer / Sign After

38. Event Flyer / Sign After

39. Event Calendars After

40. Template System After

41. Template System After

42. Event Templates After

43. Event Invitation Before

44. Event Invitations After

45. Invitation / Program After

46. Invitation / Program After

47. Invitation / Program After

48. Invitation / Program After

49. Collection Display Before

50. Collection Display Before

51. Collection Display After

52. Collection Display After

53. Integrated Collaterals After

54. Collection Display After

55. Integrated Collaterals After

56. Collection Display After

57. Collection Display After

58. Collection Display After

59. Wayfinding Diagram Before

60. Wayfinding Diagram After

61. Conduct Signage Before

62. Conduct Signage After

63. Collection Signage Before

64. Collection Signage Before

65. Collection Signage Before

66. Collection Signage After

67. Shelf Signage Before

68. Collection Signage After DVD VHS MUSIC CD MUSIC CD 300 500 300 DVD VHS 000 300 500 500 700 Magazines Audio Tapes Early Readers Picture Books Fiction Non-Fiction A- C C- G G- H I- K K- L L- M M- N O- R R- S S- V W- Z Early Reader Shelf End Panel Signs 6” Diameter Graphic Novels & Manga Biographies Braille Magazines Section Shelftop Signs 900 Shelf End Panel Signs 14.5x10.75” (& Derivatives) Large Ceiling Signs 48” Wide x Height 700 800 800 900 500 500 700 DVD VHS 800 900 700 800 300 300 500

69. Collection Signage After

70. Collection Signage After

71. You may now wake up!

72. thank you more marketing design examples and case studies www.librarygraphicdesign. blogspot.com/ contact Scot Sterling scotsterling@mail.com

Wake Up Your Library Marketing Visuals

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