Web 2.0 from 2006 ; Matt Hosanee

1. Matt Hosanee
Market Development, Software Engineering
Sun Microsystems
JavaTM
& The Future of
the Network

2. 2
Sun who-systems?!

3. 3
The Vision – “Participation Age”
Everyone and Everything Participating on the Network

4. 4
To Create the Technologies, Products and Services
that Power the Participation Age
The Mission

5. 5
While Making the Planet Better Off
Our Cause: Eliminate the Digital Divide

6. 6
Sharing Creates Communities, Communities Create Markets
The Strategy

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Consumer Behavior Drives
Infrastructure Demand
Driving Demand
New Consumers
New Services
Infrastructure
Demands
On the
Network

8. 8
Sun’s Strategy
Expand Markets
With Industry-Standard
Technology
Invest in IP
Take a ‘Whole Systems’
View to Customer
Challenges
Based on Our Mission: To Create Technologies and Fuel
Communities that Power the Participation Age

9. 9
Business Presence
100 Countries
Java Developers
5 Million
Java Devices
3.8 Billion
The Global Power of Sun
Annual Revenues
$13+ Billion
Worldwide Employees
36,250
Cash
$4.671 Billion
Patents
5,000+
Fortune
211
Company
Solaris 10
Licenses
6 Million
Annual R&D
$2+ Billion
Annual Storage
Petabytes Shipped
410
Annual Server Units
Up 15.8% Y/Y
Q4FY06

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Where We Are Today

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Developers – The Key Accelerator
Volume Interest
Recommendation Preference

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Key Priorities
What We Hear From Developers
Open Source is the future
Provides transparency of code
Provides faster time to market
Provides Greater freedom
We need a vendor that will partner with us
Someone who understands open source
Someone who is committed to open source
Someone who we can trust...

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Sun’s Roots in Communities
UNIX SVR4
1980 2006
2000
1990

14. 14
Open Sauce & FREE!

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Free and Open Source
Most New Licenses on HP, Dell, IBM
Over 100 World Records
Thousands of Applications
Indemnified and Secure
BrandZ (native Linux)
Containers, ZFS, DTrace
Derby, PostgreSQL
Secure Execution
Solaris Enterprise System
The Most Advanced OS on the Planet
Solaris 10
eWeek Lab’s
Top Product of 2005

16. 16
Removing the barriers...

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Mobility
Pack
FREE! Java Developer Tools
NetBeans Platform
Enterprise
Pack
Visual
Web Pack
Profiler
UML

18. 18

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Blog
W
e
b
2
.
0
Mash-up
WSDL
Open
sauce

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Design Patterns and Business Models for the Next Generation of Software
W
e
b
2
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0

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Web 2.0
del.icio.us

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DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
mp3.com Napster
Britannica Online Wikipedia
personal websites blogging
evite upcoming.org and EVDB
domain name speculation search engine optimization
page views cost per click
screen scraping web services
publishing participation
content management systems wikis
directories (taxonomy) tagging ("folksonomy")
stickiness syndication
Web 1.0 Web 2.0

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Services, not packaged software,
with cost-effective scalability
Control over unique, hard-to-recreate data sources that get
richer as more people use them
Trusting users as co-developers
Harnessing collective intelligence
Leveraging the long tail through customer self-service
Software above the level of a single device
Lightweight user interfaces, development models, AND business
models
Web 2.0 in summary

24. 24
Lightweight user interfaces
Asynchronous JavaScript And XML (AJAX)
"Ajax isn't a technology. It's really several technologies, each flourishing in its own right, coming together in powerful new
ways. Ajax incorporates:
standards-based presentation using XHTML and CSS;
dynamic display and interaction using the Document Object Model;
data interchange and manipulation using XML and XSLT;
asynchronous data retrieval using XMLHttpRequest;
and JavaScript binding everything together."
XMLHTTPRequest
Browser Server
Async
XMLHTTPResponse

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The Future

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Our Vision
The Network is the Computer
Everyone and everything participates on the network
Internet
Users
2000 2007 2010
2005
1.5 Billion
1995
0

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“Laws” of Computing
Moore's Law
Number of transistors on a single piece of silicon
doubles every 18-24 months
Gilder's Law
Network bandwidth capacity triples every 12
months
Metcalfe's Law (Net Effect)
Value of network increases exponentially as
number of participants increases

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Mobile
Solutions
RFID Remote
Devices
Next
Generation
Devices
Java: New Economic Frontiers

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Blu-Ray

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RFID: The New Barcode
No line of sight required
256 bits of data (that's plenty)
It's just a number, but the value is more than that
Everything can be an 'Arphid'

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Wireless Sensor Networks
Sensors
Communication
Miniaturization, MEMS,
lower power, and cost
Smart
Dust
Computing Power
Moore’s law
Wireless: Wi-Fi,
Bluetooth

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Project Sun SPOT
Sun has licensed Java on over
1 billion cell phones
How do we encourage Sun
technology in whatever
comes next?

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Sun SPOT Device
180 Mhz 32-bit ARM920T core
512K RAM/4M ROM
ChipCon 2420 radio
2.4 GHz IEEE 802.15.4
USB interface
Rechargable battery
8 tri-colour LEDs
3D accelerometer
light sensor
temperature sensor
5 general purpose I/O pins

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Sun SPOTs & Java
Squawk VM
No OS
Java “on the metal”
Almost entirely written in Java
Including device drivers for sensors
Easy to program sensor networks

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Summary
Technology is an exciting place to be
Innovation is what matters
Learn to think outside the box
Use open standards and software
Sun is about open standards and open source

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Shared Innovation, Open Standards, Open Interfaces
Sun Partnering For Your Success
Jini.org
developers.sun.com sun.com/opensource
developers.sun.com sun.com/opensource

37. Participate
matt.hosanee@sun.com
Sun Microsystems, Inc.