There are no definitive guides or unified structured processes to evaluate a startup business. There are many different organisations using a wide range of models/tool/ways of measuring value and other metrics. There is a general lack of comparable data or metrics. The project required development of a Scorecard and Milestones Tool that acts as a central tool for creating scorecards for evaluating startups at different stages and in a range of situations which then makes suggestions on how to improve the result. The application solves these issues and delivers accurate results.

1. Balance Scorecard Project Development
Crowd Funding Application
Case Study
Name S3 ‐ Sunrise Software Solutions Corporation
Address 10 Song Thuong, Ward 2, Tan Binh District, HCMC, Vietnam
Phone number +84‐8 3547 1411
Europe, Middle East, Africa +44 790 601 7380
UK Contact Email stephen.cole@s3corp.com.vn
Email info@s3corp.com.vn

2. CUSTOMER PROFILE
The company is the first global, transparent, community‐based platform dedicated to
entrepreneurs and their needs.
They enable great ideas and great teams to get visibility with the right investing audience,
funding and support earlier.
The company is more than crowd funding, it’s a nurturing ecosystem where entrepreneurs can
connect with experts, funders, team members, new customers and partners to realise their
ideas. They can help startup companies secure initial funding of up to 1M USD.
PROJECT REQUIREMENTS
There are no definitive guides or unified structured processes to evaluate a startup business.
There are many different organisations using a wide range of models/tool/ways of measuring
value and other metrics. There is a general lack of comparable data or metrics.
The project required development of a Scorecard and Milestones Tool that acts as a central tool
for creating scorecards for evaluating startups at different stages and in a range of situations
which then makes suggestions on how to improve the result.
The following software features are required:
 A user can create/edit/view scorecards.
 Users can create network events, add startups and invite evaluators.
 A user can create tasks and manage tasks.
 A user can access a scorecard to use it for scoring.
 Users can use scorecards to create different types of data: numeral score data and
suggestions to startups.
 There is the ability to see variable scorecards viewed from different roles
 Has access to recorded data, via other views and reports.
 Evaluator can access to system to evaluate the startup.
 Vice versa, the startup can also access to the system to see the suggestions
 Either can post follow ups with the suggestions and update progress and comment.
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3. S3’s SOLUTION
S3 proposed that the tools would be developed within eight weeks using PHP based technology
version 5.5, Symfony and ORM framework where the application can be integrated into the Web
Centre system.
Features supported are:
 The application tool acts as a centralized, authoritative repository for different
scorecards and suggestions library. This is added to and built over time.
 The application tool provides an easy‐to‐use web user interface for creating scorecards,
for evaluators to evaluate startups.
 The tool is supported across web browsers (I.E, Firefox, Chrome, Safari)
 From different roles there is different view and access to recorded data, via other
views and reports.
 The evaluator can see the description, choose the most suitable value for his/her
estimate, and evaluate the startup.
 All evaluations details are saved per evaluator and per startup being evaluated.
 The startup can access the system to see scorecard results, mark the suggestions
completed or irrelevant, highlight progress made, record related notes and time used
and save, create and manage own additional categories.
CUSTOMER’S BENEFITS
 Reduced the development cost by at least 50% compared to other options and inhouse
development. .
 The application tools are designed to be integrated to a current web managed system
and delivered low cost integration.
 The application tools assist with managing the measurement and evaluation of the
system effectively which also reduces the cost of management.
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4.
TOOLS, TECHNOLOGIES, SERVICES AND PRODUCTS USED
Programming Languages
 PHP 5.3
 Objective‐C
Frameworks
 Symfony 1.4.6
 Jquery 1.4
 ASIHTTPRequest
 Propel (ORM framework)
 XLIFF
RDBMS
 MySQL 5.1
 SQLlite
Operating System
 Linux
 MAC OS X
 iOS 4
Tool
 Sandbox
 FlySpray
 IDE (Zend Studio, Xcode)
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