Presentation slides from the Google Online Marketing Bootcamp in Burlington, VT 2007

1. Branding Yourself
Online & Social
Media Movements
Daniel Schutzmith

2. Who Am I?

3. www.graphicdefine.org

5. School of
VISUAL ARTS

6. School of
VISUAL ARTS

7. What is
Online Visibility?

8. What is Online Visibility?
The way that a
person or entity is
perceived via the
internet.

9. Cons of
Online
Visibility

10. Cons of Online Visibility
No Filter

11. Cons of Online Visibility
Increased
Exposure

12. Cons of Online Visibility
Mistakes are
Magnified

13. Cons of Online Visibility
Constantly
Evolving

14. Cons of Online Visibility
Pandora’s Box

15. Pros of
Online
Visibility

16. Pros of Online Visibility
Supports
Marketing
Efforts

17. Pros of Online Visibility
Increases
Market Share

18. Pros of Online Visibility
Attracts
Talent

19. Pros of Online Visibility
Connects with
Customers

20. Pros of Online Visibility
Builds
Relationships

21. Pros of Online Visibility
Overall,
Generates
New Business

22. Building a
Personality

23. Building a Personality
1. Define

24. Building a Personality
1. Define
2. Design

25. Building a Personality
1. Define
2. Design
3. Develop

26. Building a Personality
1. Define
2. Design
3. Develop
4. Deploy

27. Building a Personality
Worksheet:
Building a
Personality

28. Implementing
the Personality

29. Implementing the Personality
Identifiable
Icon / Logo

30. DanielSchutzsmith
Developer/Designer Extraordinaire

33. Implementing the Personality
Mantra

34. “Helping creatives
understand the
fundamentals
of business”

35. “Develop socially-
conscious websites,
products and services
that improve
the world”

36. Implementing the Personality
Collateral

37. Implementing the Personality
Collateral

38. Implementing the Personality

39. Implementing the Personality
Collateral

40. Implementing the Personality
Collateral

41. Implementing the Personality
Blog

42. Implementing the Personality
Blog

43. Implementing the Personality
Social
Network
Profiles

44. Implementing the Personality
Social
Network
Profiles

45. Implementing the Personality
Social
Network
Profiles

46. Implementing the Personality
Email

47. Email

48. Implementing the Personality
Forums

49. Implementing the Personality
Forums

50. Implementing the Personality
E-zine

51. Implementing the Personality
E-zine

52. Implementing the Personality
Personal Sites

53. Implementing the Personality
Personal Sites

54. Implementing the Personality
Comments

55. Implementing the Personality
Comments

56. Implementing the Personality
Twitter

57. Implementing the Personality
Twitter

58. Most Importantly...
HAVE FUN!