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Digital Analytics @ UAlberta

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Tim Schneider

Slides from May 9, 2013 presentation at University of Alberta Campus Computing Symposium.

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Digital Analytics at UAlberta University of Alberta Campus Computing Symposium May 9, 2013 Tim Schneider Digital Analytics Manager University Digital Strategy
What we’re doing
Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
Mobile traffic
Mobile
Responsive Design
Search
Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
Start Page Unique Pageviews Pageviews Unique Searches Search % www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12% www.students.ualberta.ca/ 19,004 24,017 1,614 8.49% www.news.ualberta.ca/ 15,761 22,140 1,235 7.84% www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76% www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24% www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25% www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14% www.why.ualberta.ca 15,894 20,510 688 4.33% www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49% www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34% www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55% May 1 - July 25, 2012 Searches starting from page
Start Page Unique Pageviews Pageviews Unique Searches Search % www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12% www.students.ualberta.ca/ 19,004 24,017 1,614 8.49% www.news.ualberta.ca/ 15,761 22,140 1,235 7.84% www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76% www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24% www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25% www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14% www.why.ualberta.ca 15,894 20,510 688 4.33% www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49% www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34% www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55% May 1 - July 25, 2012 Searches starting from page
Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
Page Pageviews Unique Pageviews Total Unique Searches Search Pct Starts news.ualberta.ca/ 5,619 4,270 295 6.91% students.ualberta.ca/ 8,624 6,883 465 6.76% facultystaff.ualberta.ca/ 16,361 12,389 691 5.58% events.ualberta.ca/ 2,633 1,915 88 4.6% why.ualberta.ca/ 6,367 4,764 203 4.26% campuslife.ualberta.ca/ 15,043 11,095 407 3.67% faculties.ualberta.ca/ 134,469 95,119 3,018 3.17% prospective.ualberta.ca/ 9,994 7,868 224 2.85% April, 2013 12% 8.5%
Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
“This year however, we have been required to follow up via phone (which is a big drain on resources) as many of our students can't find where their email is. In the conversations with them I had to walk them through going to the ualberta.ca homepage then clicking on ' apps@ualberta.ca' to find their email account.” July, 2012
Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
apps@ualberta.ca
Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
Email & Apps
Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
• Visitors still searching for “convocation”
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The Big 3 • Apply - student • Apply - careers • Give
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Digital Analytics @ UAlberta

  • 1. Digital Analytics at UAlberta University of Alberta Campus Computing Symposium May 9, 2013 Tim Schneider Digital Analytics Manager University Digital Strategy
  • 3.
  • 4. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 5. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 10. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 11. Start Page Unique Pageviews Pageviews Unique Searches Search % www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12% www.students.ualberta.ca/ 19,004 24,017 1,614 8.49% www.news.ualberta.ca/ 15,761 22,140 1,235 7.84% www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76% www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24% www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25% www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14% www.why.ualberta.ca 15,894 20,510 688 4.33% www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49% www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34% www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55% May 1 - July 25, 2012 Searches starting from page
  • 12. Start Page Unique Pageviews Pageviews Unique Searches Search % www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12% www.students.ualberta.ca/ 19,004 24,017 1,614 8.49% www.news.ualberta.ca/ 15,761 22,140 1,235 7.84% www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76% www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24% www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25% www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14% www.why.ualberta.ca 15,894 20,510 688 4.33% www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49% www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34% www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55% May 1 - July 25, 2012 Searches starting from page
  • 13.
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  • 15. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 16.
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  • 19.
  • 20. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 21. Page Pageviews Unique Pageviews Total Unique Searches Search Pct Starts news.ualberta.ca/ 5,619 4,270 295 6.91% students.ualberta.ca/ 8,624 6,883 465 6.76% facultystaff.ualberta.ca/ 16,361 12,389 691 5.58% events.ualberta.ca/ 2,633 1,915 88 4.6% why.ualberta.ca/ 6,367 4,764 203 4.26% campuslife.ualberta.ca/ 15,043 11,095 407 3.67% faculties.ualberta.ca/ 134,469 95,119 3,018 3.17% prospective.ualberta.ca/ 9,994 7,868 224 2.85% April, 2013 12% 8.5%
  • 22. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 23. “This year however, we have been required to follow up via phone (which is a big drain on resources) as many of our students can't find where their email is. In the conversations with them I had to walk them through going to the ualberta.ca homepage then clicking on ' apps@ualberta.ca' to find their email account.” July, 2012
  • 24. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 26.
  • 27.
  • 28. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 30. Collect DataCollect DataCollect DataCollect Data Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report Find an issueFind an issueFind an issueFind an issue Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?” Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
  • 31.
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  • 33. • Visitors still searching for “convocation”
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  • 39. -32%
  • 40. The Big 3 • Apply - student • Apply - careers • Give
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